Method and system for researching product dynamics in market baskets in conjunction with aggregate market basket properties
First Claim
1. A computer-implemented method of processing market research data including aggregate sales data concerning items grouped in a plurality of market baskets and sold during retail sales transactions of a retailer, said method comprising the steps of:
- receiving analysis parameters from said retailer for use in analyzing said market research data;
receiving said aggregate sales data;
analyzing said aggregate sales data based on said market basket groupings and determining if any of said market basket groupings display characteristics identified by said analysis parameters; and
for all market basket groupings which have been determined to display said characteristics, enhancing said aggregate sales data concerning each market basket grouping by embedding in said aggregate sales data an “
imaginary item”
for each characteristic(s) displayed by each market basket grouping.
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Accused Products
Abstract
A method and system for data mining is disclosed in which the premise and/or conclusion of an association rule can include overall attributes of an entire basket (e.g., its total dollar value). The items contained in a single aggregate sale (e.g., all of the purchased items in a particular market basket, referred to herein as a “market basket grouping”) are characterized according to predetermined attributes. Each attribute is identified and an “imaginary item” is included in the data for each market basket grouping which possesses an identified attribute. When the data is subjected to traditional association analysis, the imaginary items are included in the analysis and may be utilized to identify frequent itemsets that are typically found in market basket groupings having the identified characteristics.
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Citations
15 Claims
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1. A computer-implemented method of processing market research data including aggregate sales data concerning items grouped in a plurality of market baskets and sold during retail sales transactions of a retailer, said method comprising the steps of:
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receiving analysis parameters from said retailer for use in analyzing said market research data; receiving said aggregate sales data; analyzing said aggregate sales data based on said market basket groupings and determining if any of said market basket groupings display characteristics identified by said analysis parameters; and for all market basket groupings which have been determined to display said characteristics, enhancing said aggregate sales data concerning each market basket grouping by embedding in said aggregate sales data an “
imaginary item”
for each characteristic(s) displayed by each market basket grouping. - View Dependent Claims (2, 3, 4, 5)
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6. A computer program product recorded on computer readable medium for processing market research data including aggregate sales data concerning items grouped in a plurality of market baskets and sold during retail sales transactions of a retailer, comprising:
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computer readable means for receiving analysis parameters from said retailer for use in analyzing said market research data; computer readable means for receiving said aggregate sales data; computer readable means for analyzing said aggregate sales data based on said market basket groupings and determining if any of said market basket groupings display characteristics identified by said analysis parameters; and computer readable means for enhancing said aggregate sales data concerning each market basket grouping by embedding in said aggregate sales data an “
imaginary item”
for each characteristic(s) displayed by each market basket grouping, for all market basket groupings which have been determined to display said characteristics. - View Dependent Claims (7, 8, 9, 10)
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11. A system of processing market research data including aggregate sales data concerning items grouped in a plurality of market baskets and sold during retail sales transactions of a retailer, said system comprising:
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means for receiving analysis parameters from said retailer for use in analyzing said market research data; means for receiving said aggregate sales data; means for analyzing said aggregate sales data based on said market basket groupings and determining if any of said market basket groupings display characteristics identified by said analysis parameters; and means for enhancing said aggregate sales data concerning each market basket grouping by embedding in said aggregate sales data an “
imaginary item”
for each characteristic(s) displayed by each market basket grouping for all market basket groupings which have been determined to display said characteristics. - View Dependent Claims (12, 13, 14, 15)
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Specification