Advertising, compensation and service host apparatus, method and system
First Claim
1. A method comprising:
- a) determining a revenue pool comprised of an amount paid by a plurality of advertisers, sponsors and other revenue sources prior to receiving or considering client impressions related to content;
b) transmitting over an electronic network a functional host with client control features to a client requesting content data;
c) transmitting over an electronic network at least one content page from at least one content provider, along with the functional host, to the client;
d) receiving client impressions related to the at least one content page through the functional host; and
e) calculating content provider revenue that is comprised of the revenue pool divided by the total number of client impressions counted on the at least one content page from at least one content provider, wherein the revenue pool is not dependent on client impressions.
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Accused Products
Abstract
A system and method for providing advertising sponsorship for content providers is described. The sponsorship derives revenue from a pool of revenue that is collected from participating sponsors. A functional host system containing a sponsor is served to a client for the duration of the client session. The host system tracks client impressions associated with a content provider'"'"'s content during client browsing. When all of the impressions are collected and attributed to the respective content providers, a compensation value is distributed to each content provider. The value is determined by dividing the revenue pool by the number of impressions attributed to the content provider. The functional host further provides a host redemption system that allows clients to further utilize the hosts in trades, swaps, or barters.
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Citations
54 Claims
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1. A method comprising:
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a) determining a revenue pool comprised of an amount paid by a plurality of advertisers, sponsors and other revenue sources prior to receiving or considering client impressions related to content; b) transmitting over an electronic network a functional host with client control features to a client requesting content data; c) transmitting over an electronic network at least one content page from at least one content provider, along with the functional host, to the client; d) receiving client impressions related to the at least one content page through the functional host; and e) calculating content provider revenue that is comprised of the revenue pool divided by the total number of client impressions counted on the at least one content page from at least one content provider, wherein the revenue pool is not dependent on client impressions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method comprising:
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a) determining a revenue pool comprised of an amount paid by a plurality of advertisers, sponsors and other revenue sources prior to receiving or considering client impressions related to content; b) transmitting over an electronic network content from a plurality of content providers to a client; c) receiving client impressions of the content distributed by the plurality of content providers; and d) distributing revenue from the revenue pool, wherein each content provider'"'"'s share would be equal to the revenue pool divided by the total number of impressions received for all content providers and then multiplied by the total number of impressions received by each content provider, and the revenue pool is not dependent on client impressions. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25)
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26. A system for providing advertiser-sponsored content in a global content center comprising:
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a) means for determining a revenue pool comprised of an amount paid from a plurality of advertisers, sponsors and other revenue sources prior to receiving or considering client impressions related to content; b) means for associating advertisements with a client profile, preference, content page and content location in the global content center; c) means for serving associated advertisements to a client host; d) means for counting client impressions of content on the global content center; and e) means for distributing revenue from the revenue pool to content providers depending on the number of client impressions counted for each content provider, wherein the revenue pool is not dependent on client impressions. - View Dependent Claims (27)
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28. Computer executable software code stored on a computer readable medium, comprising:
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a) code to determine an advertiser-generated revenue pool comprised of an amount paid by a plurality of advertisers, sponsors and other revenue sources prior to receiving or considering client impressions related to content; b) code to determine the number of client impressions on a content provider'"'"'s content; c) code to access the advertiser-generated revenue pool; and d) code to determine a value of compensation for the content provider by processing client impressions in relation to the advertiser-generated revenue pool, wherein the advertiser-generated revenue pool is not dependent on client impressions. - View Dependent Claims (29)
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30. Computer executable software code stored on a computer readable medium, comprising:
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a) code to determine an advertiser-generated revenue pool comprised of an amount paid by a plurality of advertisers, sponsors and other revenue sources prior to receiving or considering client impressions related to content; b) code to associate advertisements with a functional host, content page, and to a known content provider topic; c) code to serve an associated advertisement; d) code to determine the number client impressions on a content provider'"'"'s content; and e) code to determine a value of compensation for the content provider by processing client impressions in relation to the advertiser-generated revenue pool, wherein the advertiser-generated revenue pool is not dependent on client impressions.
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31. A system comprising:
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a) a memory loaded with a web page; b) a revenue pool comprised of an amount paid by a plurality of advertisers, sponsors and other revenue sources determined prior to receiving or considering client impression related to content; c) a functional sponsor host, loaded in the web page and transmitted to a client; and d) an advertising wheel, disposed in communication with the functional sponsor host, wherein client impressions are transmitted from the functional sponsor host in relation to the web page, the client'"'"'s impressions being used to determine content provider revenue from the revenue pool, wherein the revenue pool is not dependent on the client impressions. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40)
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41. A method comprising:
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a) determining a revenue pool formed from contributions paid by a plurality of advertisers, sponsors and other revenue sources prior to receiving or considering client impressions related to content; b) transmitting over an electronic network a functional host to a client; c) transmitting over the electronic network at least one content page from at least one content provider, along with the functional host, to the client; and d) receiving client impressions related to the at least one content page through the functional host to determine content provider revenue based on the revenue pool, wherein the revenue pool is not dependent on client impressions. - View Dependent Claims (42, 43, 44, 45, 46, 47)
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48. A method comprising:
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a) determining an amount of revenue paid by a plurality of advertisers, sponsors and other revenue sources prior to considering client impressions related to content; b) determining a revenue pool based on the revenue paid, the revenue pool being determined prior receiving or considering client impressions related to content; c) transmitting over an electronic network a functional host with client control features to a client requesting content data; d) transmitting over an electronic network at least one content page from at least one content provider, along with the functional host, to the client; e) receiving client impressions related to the at least one content page through the functional host; and f) calculating content provider revenue that is comprised of the revenue pool divided by the total number of client impressions counted on the at least one content page from at least one content provider.
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49. A method comprising:
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a) determining an amount of revenue paid by a plurality of advertisers, sponsors and other revenue sources prior to considering client impressions related to content; b) determining the revenue pool based on the revenue paid, the revenue pool being determined prior to receiving or considering client impressions related to content; c) transmitting over an electronic network content from a plurality of content providers to a client; d) receiving client impressions of the content distributed by the plurality of content providers; and e) distributing revenue from the revenue pool, each content provider'"'"'s share being equal to the revenue pool multiplied by the sum of the total number of impressions received for each content provider divided by the total number of impressions received for all content providers.
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50. A system for providing advertiser-sponsored content in a global content center comprising:
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a) means for determining a revenue pool comprised of an amount paid by a plurality of advertisers, sponsors and other revenue sources prior to receiving or considering client impressions related to content; b) means for associating advertisements with a client profile, preference, content page and content location in the global content center; c) means for serving associated advertisements to a client host; d) means for counting client impressions of content on the global content center; and e) means for distributing revenue from the revenue pool to content providers depending on the number of client impressions counted for each content provider, wherein the revenue pool is not dependent on client impressions.
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51. Computer executable software code stored on a computer readable medium, comprising:
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a) code to determine an advertiser-generated revenue pool comprised of an amount paid by a plurality of advertisers, sponsors or revenue sources prior to receiving or considering client impressions related to content; b) code to determine the number client impressions received on a content provider'"'"'s content; c) code to access the advertiser-generated revenue pool of a plurality of advertisers, sponsors and revenue sources; and d) code to determine a value of compensation for the content provider by processing client impressions in relation to the advertiser-generated revenue pool, wherein the revenue pool is not dependent on client impressions.
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52. Computer executable software code stored on a computer readable medium, comprising:
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a) code to determine an advertiser-generated revenue pool comprised of an amount paid by a plurality of advertisers, sponsors and other revenue sources prior to receiving or considering client impressions related to content; b) code to associate advertisements with a functional host, content page, and to a known content provider topic; c) code to serve an associated advertisement; d) code to determine the number client impressions received on a content provider'"'"'s content, and e) code to determine a value of compensation for the content provider by processing client impressions in relation to an advertiser-generated revenue pool, wherein the revenue pool is not dependent on client impressions.
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53. A system comprising:
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a) a means for determining a revenue pool comprised of an amount paid by a plurality of advertisers, sponsors and other revenue sources prior to receiving or considering client impressions related to content; b) a memory loaded with a web page; c) a functional sponsor host, loaded in the web page; and d) an advertising wheel, disposed in communication with the functional sponsor host that determines and transmits a plurality of client impressions from the functional sponsor host in relation to the web page to determine content provider revenue from the revenue pool, wherein the revenue pool is not dependent on the client impressions.
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54. A method comprising:
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a) determining a revenue pool formed from an amount paid by contributions from a plurality of advertisers, sponsors and other revenue sources prior to receiving or considering client impressions related to content; b) transmitting over an electronic network a functional host to a client; c) transmitting over an electronic network at least one content page from at least one content provider, along with the functional host, to the client; and d) receiving client impressions related to the at least one content page through the functional host to determine content provider revenue based on the revenue pool, wherein the revenue pool is not dependent on client impressions.
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Specification