Method and system for transacting with network traffic

• US 6,978,252 B2
• Filed: 04/18/2001
• Issued: 12/20/2005
• Est. Priority Date: 04/18/2000
• Status: Expired due to Term

• Current Assignee: Intellectual Ventures I LLC (Intellectual Ventures LLC)
• Original Assignee: IdeaFlood, Inc.
• Inventors: Shuster, Gary Stephen
• Primary Examiner(s): Fischer, Andrew J.
• Application Number:
  US09/837,719
• Publication Number:
  US 20020082926A1
• Time in Patent Office: 1,707 Days
• Field of Search: 705/21, 705/15, 705/16, 705/17, 705/18, 705/32
• US Class Current: 705/21
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 20/202 Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

A system and method for using targeted network traffic as payment-in-kind in exchange for rights to anything that may be connected to a network, such as network-connected computer hardware and copyrighted software or content on such hardware, is disclosed. The method may be adapted for use with almost any product or service which may be tracked over a network. The system and method are for use with transactions between a user of a subject product or service and a provider of the subject product or service desiring to receive traffic to a target in exchange for it. The user, called a “traffic generator” is capable of generating network traffic to the target. The subject product or service is connected to a network. A target traffic destination is designated by the provider or sponsor of the subject, such as a web page or web site. An traffic manager application for performing steps of the method, is connected to the network. The traffic manager may be incorporated into the subject (for example, if the subject comprises a web site), or may reside in a separate device. The traffic manager is configured to receive state information from the subject, and particularly, information about the state of use of the subject, such as the extent and manner to which the subject has been used or consumed, and to correspondingly debit a traffic generator account an amount depending on its state of use. The traffic generator is provided with a unique redirection code, and causes requests containing the redirection code to be directed to the traffic manager. The traffic manager is further configured to generally receive requests over the network. When the traffic manager receives a request containing a redirection code, the traffic manager redirects the request to the target, and credits a traffic generator account an amount depending on how the traffic to the target is measured. The traffic manager retains the traffic generator account information for use by the sponsor.

Claims

1. A method for transacting over a wide area network, comprising the steps of:

communicating with a network resource associated with a traffic generator account, wherein the network resource is interoperable with the wide area network and comprises a resource selected from computer hardware or computer software;

receiving state information about use of the network resource by network users;

debiting the traffic generator account a debit amount related to the state information;

receiving traffic over the network, wherein the traffic comprises requests originating from the network resource in response to use of the network resource by network users, the requests comprising a redirection code designating the traffic generator account;

determining a credit amount based on a measure of traffic volume with the redirection code; and

crediting the credit amount to the traffic generator account, and wherein the method facilitates a barter transaction in which at least a right to use the network resource is exchanged for at least a portion of the traffic.

2. The method of claim 1, further comprising providing the traffic generator account balance to a sponsor of the network resource.

3. The method of claim 1, further comprising redirecting over the network the requests that comprise the redirection code to at least one target designated by the sponsor.

4. The method of claim 1, further comprising causing the network resource to generate additional ones of the requests that comprise the redirection code when the traffic generator account balance is less than a predetermined value.

5. The method of claim 1, further comprising changing the state of the network resource as a function of the traffic generator account value.

6. The method of claim 1, wherein said receiving traffic step further comprises receiving the requests originating from the network resource comprising a web page displayed on a client device.

7. The method of claim 1, wherein said receiving step further comprises receiving said redirection code comprising a network address of an executable file.

8. The method of claim 1, wherein said determining step further comprises receiving traffic information from the sponsor.

9. The method of claim 1, wherein said receiving state information step further comprises receiving the state information about ones of a plurality of network resources, and debiting the traffic generator account an amount related to the state information pertaining to the ones of the plurality of network resources.

10. The method of claim 1, wherein said receiving state information step further comprises receiving the state information from a plurality of network-connected client devices each containing a copy of the network resource.

11. The method of claim 1, wherein the receiving traffic step further comprises receiving the traffic from the network resource, wherein the network resource comprises a network-connected server, and wherein the redirection code originates from links stored on the server.

12. The method of claim 1, wherein the receiving traffic step further comprises receiving the traffic from the network resource, wherein the network resource comprises software operating on a network-connected computer, and wherein the redirection code is automatically generated by the software without being requested by a user.

13. The method of claim 1, wherein the communicating step comprises communicating with the network resource comprising application software installed on a web server, and wherein the second receiving step comprises receiving the traffic originating from the application software.

14. The method of claim 13, further comprising providing the application software configured to generate the requests originating from the network resource.

15. The method of claim 13, further comprising providing the application software configured to generate the requests, wherein the redirection code designates an executable program module configured to initiate redirecting of the requests.

16. The method of claim 13, further comprising providing the application software configured to generate the requests without selection of a link by a user.