System and method for influencing a position on a search result list generated by a computer network search engine

• US 6,978,263 B2
• Filed: 06/01/2001
• Issued: 12/20/2005
• Est. Priority Date: 05/28/1999
• Status: Expired due to Term

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Overture Services Incorporated (Apollo Global Management, Inc.)
• Inventors: Soulanille, Thomas A.
• Primary Examiner(s): LE, UYEN T
• Application Number:
  US09/872,737
• Publication Number:
  US 20010051940A1
• Time in Patent Office: 1,663 Days
• Field of Search: 707 2- 5, 707/10, 707/104.1, 707/7, 705/37, 705/1, 705/14
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/04 Billing or invoicing
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: G06Q 50/188 Electronic negotiation
• CPC Class Codes: Y10S 707/99932 Access augmentation or optimizing
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99934 Query formulation, input preparation, or translation
• CPC Class Codes: Y10S 707/99935 Query augmenting and refining, e.g. inexact access
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

A method for providing a search result list. The method includes receiving a search request from a searcher. In a database of search listings in which each search listing is associated with an advertiser and includes at least one search term and a bid amount by the advertiser, search listings generating a match with the search request are identified. A predetermined number of identified search listings are selected according to bid amount for display to the searcher. The identified search listings are arranged for display in a random order as the search result list. The search result list is then communicated to the searcher.

Claims

1. A method for providing a search result list, the method comprising:

receiving a search request from a searcher;

in a database of search listings, each search listing being associated with an advertiser and including at least one search term and a bid amount modifiably bid by the advertiser, identifying search listings having search terms generating a match with the search request;

selecting according to bid amount no more than a predetermined number of identified search listings for display to the searcher;

arranging as the search result list the identified search listings for display in a random order weighted according to the bid amount associated with each respective identified search listing, included

for each identified search listing, comparing the bid amount for the each search listing with a value weighted by a random number,

if the bid amount for the identified search listing does not exceed the value weighted by the random number, moving the identified search listing to the search result list; and

communicating the search result list to the searcher.

2. The method of claim 1 further comprising:

combining the bid amount for the each identified search listing with a bid amount for another identified search listing;

comparing the combined bid amounts to a product of the value and the random number;

if the bid amount for the identified search listing does not exceed the product of the value and the random number, subtracting the bid amount for the other search listing from the value.

3. The method of claim 2 wherein the value comprises a sum of the bid amounts of the selected search listings.

4. A method for providing a search result list, the method comprising:

receiving a search request from a searcher;

in a database of search listings, each search listing being associated with an advertiser and including at least one search term and a bid amount modifiably bid by the advertiser, identifying search listings having search terms generating a match with the search request;

selecting according to bid amount no more than a predetermined number of identified search listings for display to the searcher;

arranging as the search result list the identified search listings for display, including

(a) for each selected search listing, determining a sorting variable T, where T=Q<sup>−

S</sup>, where Q is equal to the number of selected search listings and S is a predefined display parameter;

(b) comparing the sorting variable to a random number;

(c) if the sorting variable exceeds the random number, moving the each selected search listing to the search result list, otherwise

(d) modifying the value of Q and determining the sorting variable,

(e) repeating (a), (b) (c), and (d) until the sorting variable exceeds the random number; and

communicating the search result list to the searcher.

5. The method of claim 4 further comprising

setting the display parameter S to a value selected for arranging the selected search results in a random order.

6. The method of claim 4 comprising setting the display parameter S to a value of 1.