System and method for inserting advertising content in broadcast programming
First Claim
Patent Images
1. A method for inserting advertising content in broadcast programming, comprising the steps of:
- gathering at a viewer device data identifying characteristics of a viewer that is confined to the viewer device;
receiving at the viewer device advertising content;
identifying at the viewer device advertising content corresponding to the confined characteristics of the viewer;
receiving at the viewer device broadcast content;
inserting at the viewer device into the broadcast content the advertising content corresponding to the confined characteristics of the viewer;
displaying at the viewer device the broadcast content with the advertising content matching the confined characteristics of the viewer inserted therein; and
gathering at the viewer device data identifying whether the advertising content matching the confined characteristics of the viewer has been displayed by the viewer device.
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Abstract
A system for inserting viewer-specific advertising content comprises a viewer device. The viewer device identifies viewer characteristics regarding the viewer. Upon receipt of advertising content, the viewer device identifies advertisements matching the viewer characteristics. The viewer device inserts the advertisements matching the viewer characteristics into broadcast content.
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Citations
10 Claims
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1. A method for inserting advertising content in broadcast programming, comprising the steps of:
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gathering at a viewer device data identifying characteristics of a viewer that is confined to the viewer device; receiving at the viewer device advertising content; identifying at the viewer device advertising content corresponding to the confined characteristics of the viewer; receiving at the viewer device broadcast content; inserting at the viewer device into the broadcast content the advertising content corresponding to the confined characteristics of the viewer; displaying at the viewer device the broadcast content with the advertising content matching the confined characteristics of the viewer inserted therein; and gathering at the viewer device data identifying whether the advertising content matching the confined characteristics of the viewer has been displayed by the viewer device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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Specification