Apparatus and method for blocking television commercials with a content interrogation program

• US 6,983,481 B2
• Filed: 07/25/2002
• Issued: 01/03/2006
• Est. Priority Date: 07/25/2002
• Status: Expired due to Fees

• Current Assignee: Kyndryl Incorporated (Kyndryl Holdings, Inc.)
• Original Assignee: International Business Machines Corporation
• Inventors: Hamilton, Rick Allen II, Fellenstein, Craig William
• Primary Examiner(s): BUI, KIEU OANH T
• Application Number:
  US10/205,538
• Publication Number:
  US 20040019904A1
• Time in Patent Office: 1,258 Days
• Field of Search: 725 25- 61, 725/151, 386/119, 386/124
• US Class Current: 725/25
• CPC Class Codes: H04N 21/4394 involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/4542 Blocking scenes or portions of the received content, e.g. censoring scenes
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4828 for searching program descriptors retrieval of video data G06F16/739
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

An apparatus and method is disclosed for blocking specific television commercials from the viewer'"'"'s television based upon the characteristics of the television commercial and replacing the commercial with television content located by a content interrogation program. The content interrogation program seeks out television content based upon a user search term specifically for use as contingent programming to replace the blocked commercial. The content interrogation program can have multiple search terms and provide prioritized multiple searches to identify multiple segments to play in spaces created by blocked commercials.

Claims

1. A method for displaying a television segment in place of a blocked television commercial based on interrogation of a television signal comprising:

receiving a first television signal;

recognizing said first television signal in a logical unit;

wherein said first television signal is recognized by a cumulative digital signature;

wherein the cumulative digital signature is the aggregation of at least one selected characteristic of a data sequence to provide a unique number for identification of the complete data sequence;

blocking said first television signal by to logical unit;

buffering a second television signal;

specifying a search parameter;

searching said second television signal for a data that matches said search parameter;

responsive to finding the data that matches said search parameter, identifying a contingent television segment as a third television signal; and

displaying the third television signal in plane of the first television signal.

2. The method of claim 1 further comprising:

defining a length of the third television signal as T before;

wherein T means a numerical value corresponding to a playing time of the data; and

wherein T before means a length of the third television signal equal to the data and extending before the data for a time equal to T.

3. The method of claim 1 further comprising:

defining a length of the third television signal as T after;

wherein T means a numerical value corresponding to a playing time of the data; and

wherein T after means a length of the third television signal equal to the data and extending after the data for a time equal to T.

4. The method of claim 1 further comprising:

defining a length of the third television signal as T center;

wherein T means a numerical value corresponding to a playing time of the data; and

wherein T center means a length of the third television signal equal to the data and extending before the data for a time equal to ½

T and extending after the data for a time equal to ½

T.

5. The method of claim 1 wherein said search parameter is a keyword.

6. The method of claim 1 wherein said data is a closed captioning signal.

7. The method of claim 1 wherein said buffering occurs when a television unit is not activated.

8. The method of claim 1 further comprising decoding said television signal.

9. The method of claim 1 further comprising linking said search parameter by at least one logical relationship.

10. The method of claim 1 further comprising:

comparing said search parameter to a dictionary to determine if the search parameter is an actual word in the dictionary; and

responsive to the determination that the search parameter is not an actual word in the dictionary, giving a user an opportunity to change the search parameter.

11. The method of claim 10 further comprising:

obtaining lexically parsed equivalents by lexical parsing the search parameter and searching said television signal for data that matches said lexically parsed equivalents; and

wherein lexical parsing is a process of finding matches to a desired search term by comparing the desired search term letter-by-letter with the terms in an available database.

12. The method of claim 1 further comprising comparing said search parameter to a thesaurus.

13. The method of claim 12 further comprising obtaining synonym equivalents and searching said television signal for data that matches said synonym equivalents.

14. The method of claim 1 wherein said buffering simultaneously occurs over a plurality of television channels embedded within said television signal.

15. The method of claim 1 wherein said first television signal is a commercial.

16. The method of claim 1 further comprising:

wherein said first television signal is recognized by a component signature; and

wherein the component signature is a group of variables, based on a time component, an X video component, a Y video component, and an audio component, that are used to identify a commercial from all other commercials when a cumulative digital signature is not available.

17. The method of claim 1 further comprising:

wherein said first television signal is recognized by a unique digital identifying tag; and

wherein the unique digital identifying tag is a number sequence before a header and after a trailer of the first television signal.

18. The method of claim 1 wherein said search parameter is a user-defined parameter.

19. An apparatus for identifying an alternate viewing segment to replace a blocked television commercial comprising:

a logical unit with a memory;

a program stored in said memory;

said memory, so configured by said program, causes said logical unit perform operations comprising;

receiving a first television signal;

recognizing said first television signal in the logical unit;

wherein said first television signal is recognized by a unique digital identifying tag;

wherein the unique digital identifying tag is a number sequence before a header and after a trailer of the first television signal;

blocking said first television signal by the logical unit;

buffering a second television signal;

specifying a search parameter;

searching said second television signal for data that matches said search parameter;

responsive to finding a data that matches said search parameter, identifying a contingent television segment as a third television signal;

displaying the third television signal in place of the first television signal.

20. The apparatus of claim 19 further comprising:

defining a length of the third television signal as T before;

wherein T means a numerical value corresponding to a playing time of the data; and

wherein T before means a length of the third television signal equal to the data and extending before the data for a time equal to T.

21. The apparatus of claim 19 further comprising:

defining a length of the third television signal as T after;

wherein T means a numerical value corresponding to a playing time of the data; and

wherein T after means a length of the third television signal equal to the data and extending after the data for a time equal to T.

22. The apparatus of claim 19 further comprising:

defining a length of the third television signal as T center;

wherein T means a numerical value corresponding to a playing time of the data; and

wherein T center means a length of the third television signal equal to the data and extending before the data for a time equal to ½

T and extending after to data for a time equal to ½

T.

23. The apparatus of claim 19 wherein said search parameter is a user-defined parameter.

24. The apparatus of claim 23 wherein said search parameter is a keyword.

25. The apparatus of claim 24 wherein said data is a closed captioning signal.

26. The apparatus of claim 25 wherein said buffering occurs when a television unit is not activated.

27. The apparatus of claim 26 wherein said operations further comprise decoding said television signal.

28. The apparatus of claim 27 wherein said operations further comprise linking said search parameter by at least one logical relationship.

29. The apparatus of claim 28 wherein said operations further comprise:

comparing said search parameter to a dictionary to determine if the search parameter is an actual word in the dictionary; and

responsive to the determination that the search parameter is not an actual word in the dictionary, giving a user an opportunity to change the search parameter.

30. The apparatus of claim 29 wherein said operations further comprise:

obtaining lexically parsed equivalents by lexical parsing the search parameter and searching said television signal for data that matches said lexically parsed equivalents; and

wherein lexical parsing is a process of finding matches to a desired search term by comparing the desired search term letter-by-letter with the terms in an available database.

31. The apparatus of claim 30 wherein said operations further comprise comparing said search parameter to a thesaurus.

32. The apparatus of claim 31 wherein said operations further comprise obtaining synonym equivalents and searching said television signal for data tat matches said synonym equivalents.

33. The apparatus of claim 32 wherein said buffering simultaneously occurs over a plurality of television channels embedded within said television signal.

34. An apparatus for identifying an alternate viewing segment to replace a blocked television commercial comprising:

means for receiving a first television signal;

means for recognizing said first television signal in the logical unit;

wherein said first television signal is recognized by a component signature;

wherein the component signature is a group of variables, based on a time component, an X video component, a Y video component, and an audio component, that are used to identify a commercial from all other commercials when a cumulative digital signature is not available;

means for blocking said first television signal by the logical unit;

means for buffering a second television signal;

means for specifying a search parameter;

means for searching said second television signal for data that matches said search parameter;

means for responsive to finding a data that matches said search parameter, identifying a contingent television segment as a third television signal; and

means for displaying the third television signal in place of the first television signal.

35. The apparatus of claim 34 further comprising:

means for defining a length of the third television signal as T before;

wherein T means a numerical value corresponding to a playing time of the data; and

wherein T before means a length of the third television signal equal to the data and extending before the data for a time equal to T.

36. The apparatus of claim 34 further comprising:

means for defining a length of the third television signal as T after;

wherein T means a numerical value corresponding to a playing time of the data; and

wherein T after means a length of the third television signal equal to the data and extending after the data for a time equal to T.

37. The apparatus of claim 34 further comprising:

defining a length of the third television signal as T center;

wherein T means a numerical value corresponding to a playing time of the data; and

wherein T center means a length of the third television signal equal to the data and extending before the data for a time equal to ½

T and extending after the data for a time equal to ½

T.