System and method for providing short message targeted advertisements over a wireless communications network
First Claim
1. A method for transmitting messages over a wireless network to wireless communications devices, comprising:
- storing a plurality of messages in a database, wherein each stored message is associated with one or more locations, the plurality of messages stored in the database including advertising information sponsored by a respective advertiser having a place of business within a proximity of the location associated with the message;
detecting location information of a wireless communications device;
selecting a message in the database associated with the detected location;
storing the messages to be transmitted to the wireless communications devices in a pending database;
transmitting the message stored in the pending database over a forward control channel to the wireless communications device;
receiving an acknowledgement from the wireless communications device of receipt of the transmitted message over a reverse control channel;
deleting the transmitted message from the pending database; and
storing a confirmation of the transmitted message in an account associated with the respective advertiser sponsoring the message.
7 Assignments
0 Petitions
Accused Products
Abstract
A method and system for providing targeted advertisement information to consumers over a wireless communications network. In one embodiment, local advertisers register to advertise on certain wireless communications devices that are in close proximity to the advertiser. As a consumer enters a cell site that is near the location of the advertiser, the wireless network delivers a message to the wireless device that is specified by the local advertiser. An acknowledgement signal is then received by the network, and the local advertiser'"'"'s account is charged for transmission of the advertisement. In a further embodiment, each of the messages stored in the database is also associated with one or more demographic codes, and users of wireless communications device select from one more demographic codes to describer their advertisement preferences. Messages to be transmitted to particular wireless communications devices are selected based upon both the location information and the demographics codes that are associated with the messages.
431 Citations
19 Claims
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1. A method for transmitting messages over a wireless network to wireless communications devices, comprising:
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storing a plurality of messages in a database, wherein each stored message is associated with one or more locations, the plurality of messages stored in the database including advertising information sponsored by a respective advertiser having a place of business within a proximity of the location associated with the message; detecting location information of a wireless communications device; selecting a message in the database associated with the detected location; storing the messages to be transmitted to the wireless communications devices in a pending database; transmitting the message stored in the pending database over a forward control channel to the wireless communications device; receiving an acknowledgement from the wireless communications device of receipt of the transmitted message over a reverse control channel; deleting the transmitted message from the pending database; and storing a confirmation of the transmitted message in an account associated with the respective advertiser sponsoring the message. - View Dependent Claims (2, 3, 4, 5)
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6. A method for transmitting advertisements over wireless networks to wireless communications devices, comprising:
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storing a plurality of advertisements in an advertisements database, wherein each advertisement is requested to be transmitted to wireless communications devices by a respective advertiser, and each advertisement is associated with one or more locations and one or more category codes; storing information pertaining to a plurality of wireless communications devices in a devices database, wherein each wireless communications device is associated with identification data and one or more category codes; storing in an advertisers database a list of advertisers requesting transmission of advertisements stored in the advertisements database, wherein each advertiser is associated with advertiser account information; detecting the presence of the wireless communications device in a location; detecting an identification of the wireless communications device; selecting an advertisement in the database associated with the detected location and associated with at least one category code associated with the wireless communications device in the devices database; storing the selected advertisement to be transmitted wireless communication devices in a pending database; transmitting the selected advertisement to the wireless communications devices over a forward control channel; receiving an acknowledgement from the wireless communications device of receipt of the selected advertisement over a reverse control channel; deleting the transmitted, selected advertisement from the pending database; and storing a confirmation of the transmitted, selected advertisement in the associated advertiser account information. - View Dependent Claims (7, 8, 9, 10, 11)
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12. A method for transmitting advertisements over a wireless network to wireless communications devices, the wireless network in communication with an advertisements database including a plurality of advertisements and a users database including identification data of a plurality of wireless communications devices, and wherein the advertisements and the identification data are each associated with at least one category code, said method comprising:
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detecting identification information of a wireless communications device operating in the wireless network; selecting an advertisement in the database associated with at least one category code that is associated with the wireless communications device in the users database; storing the advertisement to be transmitted to the wireless communications device in a pending database; transmitting the advertisement stored in the pending database over a forward control channel to the wireless communications device; receiving an acknowledgement from the wireless communications device of receipt of the transmitted advertisement over a reverse control channel; deleting the transmitted advertisement from the pending database; and storing a confirmation of the transmitted advertisement in an account associated with an advertiser sponsoring the advertisement. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. A method for transmitting advertisement coupons over a wireless network to wireless communications devices, the wireless network in communication with an advertisements database including a plurality of advertisement coupons and a users database including identification data of a plurality of wireless communications devices, wherein the advertisement coupons are associated with respective advertisers, said method comprising:
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detecting identification information of a wireless communications device operating in the wireless network; storing advertisement coupons to be transmitted to the wireless communications device in a pending database; transmitting an advertisement coupon stored in the pending database over a forward control channel to the wireless communications device; receiving an acknowledgement from the wireless communications device of receipt of the transmitted advertisement coupon over a reverse control channel; deleting the transmitted advertisement coupon from the pending database; storing a confirmation of the transmitted advertisement coupon in an account associated with the respective advertiser sponsoring the advertisement coupon.
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Specification