System and method for facilitating internet commerce with outsourced websites
DC CAFCFirst Claim
1. An e-commerce outsourcing process comprising:
- a) capturing a look and feel description associated with a host website and storing HTML code corresponding to the look and feel description at a second website;
b) providing the host website with a link for inclusion within a page on the host website for serving to a visitor computer, wherein the provided link correlates the host website with a selected commerce object; and
c) upon receiving an activation of the provided link from the visitor computer, serving to the visitor computer from the second website page with a look and feel corresponding to the captured look and feel description of the host website associated with the provided link and with content based on the commerce object associated with the provided link;
whereby the visitor receiving the served page at the visitor computer perceives the page as associated with the host website even though it is served from the second website.
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Abstract
An e-commerce outsourcing system and method provides hosts with transparent, context-sensitive e-commerce supported pages. The look and feel of a target host is captured for future use. The host is provided with one or more links for inclusion within a page on the host website that correlates with a selected commerce object, which may be contextually related to material in the page. The commerce object can be a product, a product category, or a dynamic selection indicator. Upon activation of the provided link, a visitor computer is served with a page with the look and feel of the host website and with content based upon the associated commerce object. Where the commerce object is a dynamic selection indicator, the content is selected at the time of activation based upon an analysis of the page containing the activated link.
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Citations
27 Claims
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1. An e-commerce outsourcing process comprising:
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a) capturing a look and feel description associated with a host website and storing HTML code corresponding to the look and feel description at a second website; b) providing the host website with a link for inclusion within a page on the host website for serving to a visitor computer, wherein the provided link correlates the host website with a selected commerce object; and c) upon receiving an activation of the provided link from the visitor computer, serving to the visitor computer from the second website page with a look and feel corresponding to the captured look and feel description of the host website associated with the provided link and with content based on the commerce object associated with the provided link; whereby the visitor receiving the served page at the visitor computer perceives the page as associated with the host website even though it is served from the second website. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An e-commerce outsourcing system comprising:
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a) a data store including a look and feel description associated with a host website; b) a communication link to a visitor computer; and c) a processor for executing instructions that perform the steps of; i) capturing a look and feel description associated with a host website; ii) storing the captured look and feel description in the data store; iii) providing the host website with a link for inclusion within a page on the host website correlating the host website with a selected commerce object; and iv) upon receiving an activation of the provided link via the communication link, serving an e-commerce supported page via the communication link with a look and feel based on the look and feel description in the data store and with content based on the commerce object associated with the provided link;
whereby a visitor receiving the served page at the visitor computer perceives the page as associated with the host website even though it is served from the data store. - View Dependent Claims (9, 10, 11, 12)
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13. An e-commerce outsourcing system comprising:
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a) a data store including a look and feel description associated with a host web page having a link correlated with a commerce object; and b) a computer processor coupled to the data store and in communication through the Internet with the host web page and programmed, upon receiving an indication that the link has been activated by a visitor computer in Internet communication with the host web page, to serve a composite web page to the visitor computer wit a look and feel based on the look and feel description in the data store and with content based on the commerce object associated wit the link.
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14. A method for serving pages containing dynamically selected content, comprising:
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a) receiving the activation of a link on a web page designated for dynamic content selection via a communication link from a visitor computer; b) retrieving the web page containing the activated link; c) automatically selecting content from a content data store based upon analysis of the content of the retrieved web page; d) automatically constructing a web page containing a combination of the selected content and a look and feel corresponding to the retrieved web page; and e) serving the constructed page to the visitor computer via the communication link. - View Dependent Claims (15, 16)
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17. An e-commerce outsourcing process comprising the steps of:
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a) storing a look and feel description associated with a first website in a data store associated with a second website; b) including within a web page of the first website, which web page has a look and feel substantially corresponding to the stored look and feel description, a link correlating the web page with a commerce object; and c) upon receiving an activation of the link from a visitor computer to which the web page has been served, sewing to the visitor computer from the second website a composite web page having a look and feel corresponding to the stored look and feel description of the first website and having content based on the commerce object associated with the link. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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Specification