System and method for facilitating internet commerce with outsourced websites

• US 6,993,572 B2
• Filed: 06/11/2003
• Issued: 01/31/2006
• Est. Priority Date: 09/17/1998
• Status: Expired due to Term

• Current Assignee: DDR Holdings LLC
• Original Assignee: DDR Holdings LLC
• Inventors: Ross, D. Delano Jr., May, William R., Ross, Daniel D., Michaels, Joseph R., Anderson, Richard A.
• Primary Examiner(s): Cardone, Jason D
• Application Number:
  US10/461,997
• Publication Number:
  US 20040148366A1
• Time in Patent Office: 965 Days
• Field of Search: 709/218, 709/219, 709/228, 715/501.1, 715/744, 715/746, 715/738, 715/760, 715/804, 705/26
• US Class Current: 709/218
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders

Abstract

An e-commerce outsourcing system and method provides hosts with transparent, context-sensitive e-commerce supported pages. The look and feel of a target host is captured for future use. The host is provided with one or more links for inclusion within a page on the host website that correlates with a selected commerce object, which may be contextually related to material in the page. The commerce object can be a product, a product category, or a dynamic selection indicator. Upon activation of the provided link, a visitor computer is served with a page with the look and feel of the host website and with content based upon the associated commerce object. Where the commerce object is a dynamic selection indicator, the content is selected at the time of activation based upon an analysis of the page containing the activated link.

Claims

1. An e-commerce outsourcing process comprising:

a) capturing a look and feel description associated with a host website and storing HTML code corresponding to the look and feel description at a second website;

b) providing the host website with a link for inclusion within a page on the host website for serving to a visitor computer, wherein the provided link correlates the host website with a selected commerce object; and

c) upon receiving an activation of the provided link from the visitor computer, serving to the visitor computer from the second website page with a look and feel corresponding to the captured look and feel description of the host website associated with the provided link and with content based on the commerce object associated with the provided link;

whereby the visitor receiving the served page at the visitor computer perceives the page as associated with the host website even though it is served from the second website.

2. The process of claim 1, wherein the selected commerce object is an indicator for dynamic content selection.

3. The process of claim 2, wherein the content within the served page is dynamically selected according to contextual information derived from the page on the host website including the provided link.

4. The process of claim 1, wherein the selected commerce object is a selected product.

5. The process of claim 1, wherein the selected commerce object is a selected product category.

6. The process of claim 1 wherein capturing a look and feel description associated with a host website comprises:

a) receiving an identification for an example page from a target website;

b) retrieving the example page via a communication link to the target website;

c) identifying look and feel elements within the retrieved example page; and

d) storing the identified look arid feel elements as a look and feel description associated with the target website in a data store.

7. The process of claim 1 wherein capturing a look and feel description associated with a host website comprises:

a) receiving a URL reference to an example page of a target website in an input field of a computer program; and

b) receiving with the computer program selections of HTML code encoding the identified look and feel elements.

8. An e-commerce outsourcing system comprising:

a) a data store including a look and feel description associated with a host website;

b) a communication link to a visitor computer; and

c) a processor for executing instructions that perform the steps of;

i) capturing a look and feel description associated with a host website;

ii) storing the captured look and feel description in the data store;

iii) providing the host website with a link for inclusion within a page on the host website correlating the host website with a selected commerce object; and

iv) upon receiving an activation of the provided link via the communication link, serving an e-commerce supported page via the communication link with a look and feel based on the look and feel description in the data store and with content based on the commerce object associated with the provided link;

whereby a visitor receiving the served page at the visitor computer perceives the page as associated with the host website even though it is served from the data store.

9. The process of claim 8, wherein the selected commerce object is an indicator for dynamic content selection.

10. The process of claim 9, wherein the content within the sewed page is dynamically selected according to contextual information derived from the page on the host website including the provided link.

11. The system of claim 8, wherein the data store further includes a product record and wherein the selected commerce object is a selected product record.

12. The process of claim 8, wherein the data store further includes a product category record and wherein the selected commerce object is a selected product category record.

13. An e-commerce outsourcing system comprising:

a) a data store including a look and feel description associated with a host web page having a link correlated with a commerce object; and

b) a computer processor coupled to the data store and in communication through the Internet with the host web page and programmed, upon receiving an indication that the link has been activated by a visitor computer in Internet communication with the host web page, to serve a composite web page to the visitor computer wit a look and feel based on the look and feel description in the data store and with content based on the commerce object associated wit the link.

14. A method for serving pages containing dynamically selected content, comprising:

a) receiving the activation of a link on a web page designated for dynamic content selection via a communication link from a visitor computer;

b) retrieving the web page containing the activated link;

c) automatically selecting content from a content data store based upon analysis of the content of the retrieved web page;

d) automatically constructing a web page containing a combination of the selected content and a look and feel corresponding to the retrieved web page; and

e) serving the constructed page to the visitor computer via the communication link.

15. The method of claim 14 wherein analysis of the content of the retrieved web page comprises identification of keywords marked in the retrieved web page.

16. The method of claim 14 wherein analysis of the content of the retrieved web page comprises counting the frequency of keywords on the retrieved web page.

17. An e-commerce outsourcing process comprising the steps of:

a) storing a look and feel description associated with a first website in a data store associated with a second website;

b) including within a web page of the first website, which web page has a look and feel substantially corresponding to the stored look and feel description, a link correlating the web page with a commerce object; and

c) upon receiving an activation of the link from a visitor computer to which the web page has been served, sewing to the visitor computer from the second website a composite web page having a look and feel corresponding to the stored look and feel description of the first website and having content based on the commerce object associated with the link.

18. The process of claim 17 wherein the look and feel description comprises data defining the appearance of the top and left side of at least some of the web pages of the first website.

19. The process of claim 17 wherein the look and feel description comprises data defining the appearance of the header and footer of at least some of the web pages of the first website.

20. The process of claim 17 wherein the look and feel description comprises data defining a set of navigational links, used on at least some of the web pages of the first website, each of which links link to specific web pages of the first website.

21. The process of claim 17 wherein the look and feel description comprises data defining:

a) a logo associated with and displayed on at least some of the web pages of the first website;

b) a color scheme used on at least some of the web pages of the first website;

c) a page layout used on at least some of the web pages of the first website; and

d) navigational links, used on at least some of the web pages of the first website, each of which links link to specific web pages of the first website.

22. The process of claim 17 wherein storing a look and feel description associated with a first website in a data store associated with a second website comprises designing a first website, identifying look and feel descriptions associated therewith, and storing the identified look and feel descriptions in the data store associated with the second website.

23. The process of claim 17 wherein the commerce object is a set of product categories and further comprising accepting search parameters through the composite web page and using said parameters to search for specific products within the product categories.

24. The process of claim 17 further comprising storing at the second website data concerning a plurality of commerce objects.

25. The process of claim 24 further comprising contracting with merchants offering products or services for sale to include data concerning the commerce objects of said merchants at the second website.

26. The process of claim 17 further comprising, after part (c), responsive to an indication received from the visitor computer of a desire to purchase a product or service identified in the content based on the commerce object and served in the composite web page, capturing billing information from the visitor computer and passing captured billing information to a merchant offering the indicated product or service.

27. The process of claim 17 wherein the commerce object is a set of product categories, each comprising a plurality of products or services, and further comprising:

a) before serving the composite web page to the visitor computer;

i) contracting with merchants offering the products or services for sale to include data concerning the commerce objects of said merchants at the second website, and

ii) storing at the second website data concerning the plurality of products or services; and

b) after serving the composite web page to the visitor computer;

i) accepting search parameters through the composite web page and using said parameters to search for specific ones of the plurality of products or services within the product categories, and

ii) responsive to an indication received from the visitor computer of a desire to purchase one of the plurality of products or services identified through the search, capturing billing information from the visitor computer and passing captured billing information to the merchant offering the indicated product or service.