Method, system, and device for typing customers/prospects

• US 6,996,560 B1
• Filed: 05/31/2001
• Issued: 02/07/2006
• Est. Priority Date: 01/31/2001
• Status: Expired due to Term

• Current Assignee: Rosetta Marketing Group LLC
• Original Assignee: Rmsg LLC
• Inventors: Kuenne, Christopher B., Choi, Lawrence J., Tang, George, Babbitt, Joshua D., Cross, Henry Andrew, Whitney, Jason R., Holstein, Kurt E. II, Bansal, Chetna
• Primary Examiner(s): Wassum, Luke S
• Assistant Examiner(s): Pham, Khanh B.
• Application Number:
  US09/867,582
• Time in Patent Office: 1,713 Days
• Field of Search: 707/6, 707/10, 707/104.1, 707/101, 705/14, 705/10, 706/45, 706/48, 706/52, 434/322, 434/350
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: Y10S 707/99936 Pattern matching access
• CPC Class Codes: Y10S 707/99942 Manipulating data structure, e.g. compression, compaction, compilation
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

Exemplary embodiments provide a computer-assisted method for typing customers/prospects, including the activities of: refining a survey via bestfit clustering; refining survey results via composition analysis; and identifying clusters of customers/prospects from the survey results via champion/challenger cluster refinement and panel analysis.

Claims

1. A computer-assisted method for typing customers/prospects, comprising the activities of:

refining a survey via bestfit clustering;

refining survey results via composition analysis; and

identifying clusters of customers/prospects from the survey results via champion/challenger cluster refinement and panel analysis.

2. A computer-readable medium containing instructions for activities comprising:

refining a survey via bestfit clustering;

refining survey results via composition analysis; and

identifying clusters of customers/prospects from the survey results via champion/challenger cluster refinement and panel analysis.

3. A computer apparatus for typing customers/prospects, comprising:

means for refining a survey via bestfit clustering;

means for refining survey results via composition analysis; and

means for identifying clusters of customer/prospects from the survey results via champion/challenger cluster refinement and panel analysis.