Purchase selection behavior analysis system and method utilizing a visibility measure

• US 7,006,982 B2
• Filed: 04/01/2002
• Issued: 02/28/2006
• Est. Priority Date: 05/15/2001
• Status: Active Grant

• Current Assignee: Kantar Retail, LLC
• Original Assignee: Sorensen Associates LLC (TNS Group Holdings Ltd.)
• Inventors: Sorensen, Herb
• Primary Examiner(s): Diaz, Susanna M.
• Assistant Examiner(s): Jarrett, Scott L.
• Application Number:
  US10/115,186
• Publication Number:
  US 20020178085A1
• Time in Patent Office: 1,429 Days
• Field of Search: 705/10, 250/22.2
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

A system and method for analyzing shopper behavior of a shopper within a shopping environment is provided. The method typically determining the position of a product within the shopping environment, tracking a shopper path of a shopper through the shopping environment, via a wireless tracking system, and calculating a product-shopper proximity measure based at least in part on a physical distance of a shopper traveling along the shopping path from the position of the product.

Claims

1. A computer-implemented method for analyzing shopper behavior of one or more shopper(s) within a shopping environment, the method comprising:

identifying a position of a product within the shopping environment;

tracking shoppers on a plurality of shopper paths through the shopping environment, via a tracking system;

determining a direction of travel of each shopper on a corresponding shopper path;

calculating, by a computer, a simulated field of view of each shopper, based on the direction of travel; and

calculating, by a computer, a visibility measure representing an extent to which the product can be seen by the shoppers on the plurality of shopping paths, the visibility measure being calculated at least in part by determining whether the product lies within the simulated field of view of each of the shoppers tracked on the shopper paths,

wherein the shopping environment is divided into a plurality of predefined zones, including a zone in which the product is located, and adjacent zones from which the product may be seen, and wherein the visibility measure is calculated according to the formula;

Visibility Measure=SUM(1 to z) [(PASS)(T)(sin θ

_s )(sin θ

_a)]

wherein SUM(1 to z) is the sum of all zones from which the product can be seen;

wherein PASS is a percentage of shoppers who pass through each summed zone;

wherein T is a time period that the shoppers spend in each summed zone;

wherein sin θ

_s is the sine of an angle formed between a line of dominant flow of shoppers traveling through each of the summed zones, and a line of sight to the product from the summed zone;

wherein sin θ

_a is the sine of the angle formed between a front side of a display on which the product is positioned, and a line of sight to the product from the summed zone; and

wherein D is the distance between the summed zone and the zone in which the product is located.