Digital advertising method utilizing a cellular telephone display

• US 7,010,293 B2
• Filed: 12/22/2000
• Issued: 03/07/2006
• Est. Priority Date: 08/04/2000
• Status: Expired due to Fees

• Current Assignee: Kabushiki Kaisha CSD
• Original Assignee: Kabushiki Kaisha CSD
• Inventors: Go, Eiroku
• Primary Examiner(s): BEAMER, TEMICA M
• Application Number:
  US09/746,191
• Publication Number:
  US 20020022476A1
• Time in Patent Office: 1,901 Days
• Field of Search: 455/419, 455/414.1, 455/414.2, 455/414.3, 455/566, 455/503, 455/412.2
• US Class Current: 455/414.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 60/91 Mobile communication networks for accessing the Internet H04H60/85
• CPC Class Codes: H04M 1/2747 Scrolling on a display
• CPC Class Codes: H04M 1/2757 by data transmission, e.g. downloading
• CPC Class Codes: H04M 1/72403 with means for local support of applications that increase the functionality
• CPC Class Codes: H04M 1/72445 for supporting Internet browser applications
• CPC Class Codes: H04M 2201/38 Displays
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 7/0024 Services and arrangements where telephone services are combined with data services arrangements which combine a telephonic equipment and a computer H04M7/0012
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/06 Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
• CPC Class Codes: H04W 4/90 Services for handling of emergency or hazardous situations, e.g. earthquake and tsunami warning systems [ETWS]
• CPC Class Codes: H04W 76/50 for emergency connections

Abstract

A digital advertising method in a cellular telephone having three types of advertisements. One is an N type for broadcasting advertisements from a central exchange to relay stations at specific times. Another is emergency notification as a warning message or image data from a local government and is transmitted to affected areas. In both cases, data is broadcast without a communication being established to a receiver. One to one type calls are an ordinary person to person call. The receiver selects categories and types of advertisements. The advertisement content includes advertising data, advertiser'"'"'s inquiry telephone number, data, and web site address. The contents are stored in memory of the cellular telephone. The stored advertisements are replayed on a screen of the cellular telephone by pushing predetermined function keys. The contents may be downloaded from a web site, replayed the screen of the cellular telephone and on home audio/video devices.

Claims

1. A digital advertising method in a cellular telephone system comprising:

broadcasting selected advertisements for display on a display screen of a cellular telephone receiver receiving a request call in the system;

displaying the selected advertisements on the cellular telephone display screen of the receiver; and

classifying the advertisements into respective categories among which pre-selected and approved categories'"'"' advertisements by the receiver are received on the display screen, and classifying emergency information in the classified categories.

2. The digital advertising method according to claim 1 further including digital broadcast type advertising, and the broadcasting step includes advertising data, advertiser'"'"'s inquiry telephone number, data, and web site address for transfer to the receiver.

3. The digital advertising method according to claim 2 further including digital broadcast type advertising, and storing the transferred contents of advertisements in a memory installed in the receiver cellular telephone.

4. The digital advertising method according to claim 3 further including the step of replaying the stored contents of the advertisements on the screen of the cellular telephone by pushing predetermined function keys.

5. The digital advertising method of claim 3 further including the step of downloading the contents of the advertisements by a link to a web site and replaying the downloaded contents on the screen of the cellular telephone and on a home audio/video device.

6. The digital advertising method of claim 1 further including digital broadcast type advertising, and including selecting the categories from the group consisting of emergencies, sports, shopping, and investing.

7. A digital broadcast type advertising method in a cellular telephone system comprising:

a one to N type broadcasting to broadcast advertisements generated from a central telephone exchange office to unspecified or specified relay stations at specific time;

an emergency notification type broadcasting to broadcast a warning message or image data from a local government, which is generated from the central telephone exchange office and transmitted to affected areas;

a one to one type communication as an ordinary person to person call wherein the data is broadcast without a communication being established to a receiver in the one to N type broadcasting and in the emergency notification type broadcasting;

advertisements are displayed when a communication is established between a caller and a receiver;

classifying the advertisements into respective categories and only the selected advertisements in the categories are displayed where the receiver has pre-selected and approved on the cellular telephone display screen of the receiver; and

the classified categories include emergency information.