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System and method for evaluating and/or monitoring effectiveness of on-line advertising

  • US 7,010,497 B1
  • Filed: 07/08/1999
  • Issued: 03/07/2006
  • Est. Priority Date: 07/08/1999
  • Status: Expired due to Term
First Claim
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1. A system for facilitating measuring effectiveness of advertisements displayed upon a computer for viewing by a user, the system comprising:

  • a code associated with an advertisement received from an advertiser server;

    a server capable of supplying an indicator identifying an instance wherein the advertisement is activated for viewing by the user, and wherein the code initiates sending a signal to the server indicative of activation of the advertisement; and

    a computer on which the advertisement is activated for viewing by the user wherein the computer has a file within which the indicator is stored, the indicator providing information associated with the advertisement.

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