Targeted marketing and purchase behavior monitoring system
First Claim
1. A computer implemented method comprising the steps of:
- transmitting a customer'"'"'s customer identification from a kiosk to a computer, said computer in communication with at least one database (1) containing incentive offer criteria associated with an identification of a product and (2) containing customer shopping habit data associated with said customer identification;
determining incentive offer criteria satisfied by said customer'"'"'s customer shopping habit data;
communicating to said kiosk an incentive offer for said product associated with said incentive offer criteria satisfied by said customer'"'"'s customer shopping habit data;
inputting at a POS terminal of a retail store a customer identification in association with an identification of an item of a product being purchased by said customer; and
providing said incentive to said customer when said customer purchases said product at said POS terminal.
11 Assignments
0 Petitions
Accused Products
Abstract
A system for presenting customized special offers to customers, the special offers including targeted offers to a customer selected from a plurality of customers, and for collecting purchasing behavior information concerning the customers, the system comprising a computer including a database containing customer account information providing information specific to a particular customer account; the at computer also including a database containing special offers including a targeted offer which is to be made to selected customer accounts on the basis of targeted offer targeting parameters; a plurality of customer cards, each customer card having machine readable card information indicating at least identification of the card with a particular customer account; a customer interface in communication with the computer to transfer data therebetween; the customer interface having a card reader for reading machine readable card information from the customer card; the computer including means for generating a customized customer offer list available to that particular customer account which includes the special offer; an offer communicator for communicating the customer offer list to the customer for which it is generated; a check-out at which the customer presents purchased item information indicating items being purchased by the customer; the check-out including a card reader for reading the customer card; the computer including means for sending information from the customized customer offer list to the check-out; the computer further including means for collecting customer purchase information which is indicative of items being purchased by the customer via the check-out; the computer still further including means for editing the customer account information to reflect items purchased by the customer.
247 Citations
108 Claims
-
1. A computer implemented method comprising the steps of:
-
transmitting a customer'"'"'s customer identification from a kiosk to a computer, said computer in communication with at least one database (1) containing incentive offer criteria associated with an identification of a product and (2) containing customer shopping habit data associated with said customer identification; determining incentive offer criteria satisfied by said customer'"'"'s customer shopping habit data; communicating to said kiosk an incentive offer for said product associated with said incentive offer criteria satisfied by said customer'"'"'s customer shopping habit data; inputting at a POS terminal of a retail store a customer identification in association with an identification of an item of a product being purchased by said customer; and providing said incentive to said customer when said customer purchases said product at said POS terminal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 80)
-
-
47. A system comprising:
-
means for transmitting a customer'"'"'s customer identification from a kiosk to a computer, said computer in communication with at least one database (1) containing incentive offer criteria associated with an identification of a product and (2) containing customer shopping habit data associated with said customer identification; means for determining incentive offer criteria satisfied by said customer'"'"'s customer shopping habit data; means for communicating to said kiosk an incentive offer for said product associated with said incentive offer criteria satisfied by said customer'"'"'s customer shopping habit data; means for inputting at a POS terminal of a retail store a customer identification in association with an identification of an item of a product being purchased by said customer; and means for providing said incentive to said customer when said customer purchases said product at said POS terminal. - View Dependent Claims (48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92)
-
-
93. A computer implemented method comprising the steps of:
-
transmitting a customer'"'"'s customer identification from a kiosk to a computer, said computer in communication with at least one database (1) containing incentive offer criteria associated with an identification of a product and (2) containing customer shopping habit data associated with said customer'"'"'s customer identification; determining incentive offer criteria satisfied by (1) said customer'"'"'s customer shopping habit data and (2) product stock availability data; communicating to said kiosk an incentive offer for said product associated with said incentive criteria satisfied by said customer'"'"'s customer shopping habit data and product stock availability data; and providing said incentive to said customer at a POS terminal when said customer purchases said product.
-
-
94. A system comprising:
-
means for transmitting a customer'"'"'s customer identification from a kiosk to a computer, said computer in communication with at least one database (1) containing incentive offer criteria associated with an identification of a product and (2) containing customer shopping habit data associated with said customer'"'"'s customer identification; means for determining incentive offer criteria satisfied by (1) said customer'"'"'s customer shopping habit data and (2) product stock availability data; means for communicating to said kiosk an incentive offer for said product associated with said incentive offer criteria satisfied by said customer'"'"'s customer shopping habit data and product stock availability data; and means for providing the incentive defined by said incentive offer to said customer at a POS terminal when said customer purchases said product.
-
-
95. A computer implemented method comprising the steps of:
-
transmitting incentive offer criteria associated with an identification of a product from a supervisory computer to a store level computer for a store, said store level computer in communication with at least one database (1) for storing said incentive offer criteria associated with an identification of a product and (2) containing customer shopping habit data associated with said stores customers'"'"' customer identifications; determining a determination at said store level computer if said incentive offer criteria is satisfied by a customer'"'"'s customer shopping habit data; and depending upon said determination, providing said incentive to said customer at a POS terminal of said store when said customer purchases said product.
-
-
96. A system comprising:
-
means for transmitting incentive offer criteria associated with an identification of a product from a supervisory computer to a store level computer for a store, said store level computer in communication with at least one database (1) for storing said incentive offer criteria associated with an identification of a product and (2) containing customer shopping habit data associated with said store'"'"'s customers'"'"' customer identifications; means for determining a determination at said store level computer if said incentive offer criteria is satisfied by a customer'"'"'s customer shopping habit data; and means for, depending upon said determination, providing said incentive to said customer at a POS terminal of said store when said customer purchases said product.
-
-
97. A computer implemented method comprising the steps of:
-
transmitting a customer'"'"'s customer identification from a kiosk to a computer, said computer in communication with at least one database (1) containing incentive offer criteria associated with an identification of a product and (2) containing customer shopping habit data associated with said customer identification; determining incentive offer criteria satisfied by said customer'"'"'s customer shopping habit data; communicating to said kiosk an incentive offer for said product associated with said incentive offer criteria satisfied by said customer'"'"'s customer shopping habit data; and communicating broadcast special offers to said kiosk and only if less than a predetermined quantity of customer shopping habit data associated with said customer identification is stored in said database storing customer shopping habit data.
-
-
98. A system comprising:
-
means for transmitting a customer identification from a kiosk to a computer, said computer in communication with at least one database (1) containing incentive offer criteria associated with an identification of a product and (2) containing customer shopping habit data associated with said customer identification; means for determining incentive offer criteria satisfied by said customer'"'"'s customer shopping habit data; means for communicating to said kiosk an incentive offer for said product whose identification is associated with said incentive offer criteria satisfied by said customer'"'"'s customer shopping habit data; and means for communicating broadcast special offers to said kiosk only if less than a predetermined quantity of customer shopping habit data associated with said customer identification is stored in said database storing customer shopping habit data.
-
-
99. A computer implemented method comprising the steps of:
-
transmitting a customer'"'"'s customer identification from a kiosk to a computer, said computer in communication with at least one database (1) containing incentive offer criteria associated with an identification of a product and (2) containing customer shopping habit data associated with said customer'"'"'s customer identification; ranking said product incentive offers for which said customer'"'"'s shopping history criteria satisfies said incentive offer criteria; displaying, based upon said ranking, only a predetermined number of the ranked incentive offers at said kiosk, according to the ranking of the incentive offers. - View Dependent Claims (100, 101, 102)
-
-
103. A system comprising:
-
means for transmitting a customer identification from a kiosk to a computer, said computer in communication with at least one database (1) containing incentive offer criteria associated with an identification of a product and (2) containing customer shopping habit data associated with said customer'"'"'s customer identification; means for ranking said product incentive offers for which said customer'"'"'s shopping habit data satisfies said incentive offer criteria; and means for displaying only a predetermined number of the ranked incentive offers to said customer, depending upon the ranking of the incentive offers. - View Dependent Claims (104, 105, 106)
-
-
107. A system for presenting customized special offers to customers, the special offers including targeted offers to a customer selected from a plurality of customers, and for collecting purchasing behavior information concerning the customers, the system comprising:
-
at least one computer, means for sending information from the customized offer list to at least one check-out, means for presenting customized special offers to customers, wherein said special offers include targeted offers to a customer selected from a plurality of consumers, and means for collecting purchasing behavior.
-
-
108. A system for presenting special offers to customers of a chain of stores the special offers including customized targeted offers for specified customers, the system comprising:
-
a supervisory computer, store level computers, said supervisory computer networked to said store level computers, wherein said supervisory computer periodically downloads special offers to said store level computers, means for generating a customized list of special offer available to a particular customer, means for presenting special offers to customers of a chain of stores.
-
Specification