Method delivering location-base targeted advertisements to mobile subscribers
First Claim
1. An information server, comprising:
- a processor;
a memory including computer instructions that define logic to prompt the information server to receive a mobile terminal ID and its location whenever the mobile terminal registers its presence in a new cell and to evaluate an information customer profile that corresponds to the mobile terminal ID to determine if a specific push data message is to be transmitted to the mobile terminal through a wireless data packet network;
an internal bus coupled to the processor and the memory to enable the processor to receive the computer instructions stored within the memory, andwherein the information server is operable to determine if the specific push data message is to be transmitted based upon at least one identified Picocell, wherein push data is arranged according to Picocell service areas, or upon specified products and services identified in a user profile associated with the mobile terminal ID;
wherein a vendor sends the profile to a vendor server for it to determine whether the push data message to the mobile terminal.
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Accused Products
Abstract
An inventive method and apparatus includes a network of servers for providing information on a push basis to a user or consumer that desires to receive event driven information according to specified conditions. The types of push information include event driven information services as well as very targeted advertisements. An information server receives location information that identifies the specific location or Picocell within which the consumer mobile terminal has traveled. Then, a consumer profile is transmitted to vendors proximate to the mobile terminal location as a part of determining whether to transmit information or advertisements to the consumer. If the consumer profile specifies solicited advertisements only, advertisements may only be sent if they include products or services as identified in the consumer profile information.
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Citations
20 Claims
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1. An information server, comprising:
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a processor; a memory including computer instructions that define logic to prompt the information server to receive a mobile terminal ID and its location whenever the mobile terminal registers its presence in a new cell and to evaluate an information customer profile that corresponds to the mobile terminal ID to determine if a specific push data message is to be transmitted to the mobile terminal through a wireless data packet network; an internal bus coupled to the processor and the memory to enable the processor to receive the computer instructions stored within the memory, and wherein the information server is operable to determine if the specific push data message is to be transmitted based upon at least one identified Picocell, wherein push data is arranged according to Picocell service areas, or upon specified products and services identified in a user profile associated with the mobile terminal ID; wherein a vendor sends the profile to a vendor server for it to determine whether the push data message to the mobile terminal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for delivering an advertisement to a mobile terminal comprising:
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receiving location information that identifies a mobile terminal and a location; determining, based upon the mobile terminal location, whether a vendor sends customer profile information to a vendor server for it to determine whether a push data message is sent to the mobile terminal; and transmitting customer profile information to an external server, and, if a push data message is to be sent to the mobile terminal, receiving the push data from external server and transmitting the push data message to the mobile terminal; and wherein an information server is operable to determine if the specific push data message is to be transmitted based upon at least one an identified Picocell, wherein push data is arranged according to Picocell service areas, or upon specified products and services identified in a user profile associated with the mobile terminal ID. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification