System and method for measuring web page advertisement impressions

• US 7,028,001 B1
• Filed: 12/27/1999
• Issued: 04/11/2006
• Est. Priority Date: 12/27/1999
• Status: Expired due to Fees

• Current Assignee: Motorola, Inc. (Motorola Solutions, Inc.)
• Original Assignee: Motorola, Inc. (Motorola Solutions, Inc.)
• Inventors: Muthuswamy, Sivakumar, Ramamurthy, Anupama
• Primary Examiner(s): STAMBER, ERIC W
• Application Number:
  US09/472,927
• Time in Patent Office: 2,297 Days
• Field of Search: 705/1, 705/10, 705/14
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for measuring user interaction with a defined space, such as an advertisement space, on network site on a network, preferably being a web page of a website on the Internet. The system includes at least one server in communication with the network, and the server hosts one or more network sites where each network site includes a display area having one or more defined spaces, and each defined space has a predetermined area on the display area of the network site. The system further includes at least one user computer in communication with the network, and the user computer includes a browser that selectively interacts with the network sites, and has a cursor manipulated by the user about the display area of an interacted network site. The user computer selectively records interaction data relative to cursor placement on a specific defined space on the display area of the interacted network site and then transmits the interaction data to the server hosting the defined space. The method includes the steps of interacting with a network site with the browser on the user computer, selectively recording interaction data on the user computer relative to cursor placement on a specific defined space on the display area of the interacted network site, and transmitting the interaction data to the server hosting the defined space.

Claims

1. A system for measuring user interaction with a defined space on a network site of a network, the system comprising:

at least one server in communication with the network, the server hosting one or more network sites where each network site includes a display area having one or more defined spaces, each defined space having a predetermined area on the display area of the network site;

at least one user computer in communication with the network, the user computer including a browser that selectively interacts with network sites, the user computer further having a cursor manipulated by the user about the display area of an interacted network site, and the user computer selectively recording interaction data relative to cursor placement and time relative to movement on a specific defined space on the display area of the interacted network site and transmitting the interaction data to the server hosting the defined space where the interaction data is computed using a metric algorithm from a combination of at least one position tracking interaction parameter selected from the group consisting of;

the number of times a defined space has cursor input focus;

the frequency of cursor entry and exit of a specific defined space; and

at least one time tracking interaction parameter selected from the group consisting of;

length of time the cursor is inside a specific defined space;

average length of time between loss of cursor input focus of the defined space and regain of cursor input focus of the defined space; and

the total length of time the cursor is inside a specific defined space between loading and unloading of display area of the interacted network site within the browser; and

wherein the position tracking interaction parameters are measured using one or more cursor position tracking event handlers available in the user computer and the time tracking interaction parameters are measured using at least one timer event available in the user computer.

2. The system of claim 1, wherein:

the network is the Internet; and

the network site is a website.

3. The system of claim 2, wherein the user computer records the interaction data by execution of a program in JavaScript.

4. The system of claim 2, wherein the user computer transmits the interaction data to the server hosting the defined space at the conclusion of the interaction between the browser of the user computer and a website.

5. The system of claim 1, wherein the user computer records interaction data including frequency of the cursor placement on a specific defined space.

7. The system of claim 1, wherein the defined space is a web page of a website.

6. A method for measuring user interaction with a defined space on a network site hosted by a server on a network, each network site including a display area that has one or more defined spaces where each defined space has a predetermined area on the display area, the network further having at least one user computer in communication therewith including a browser that selectively interacts with network sites, the user computer further having a cursor manipulated by the user about the display area of an interacted network site, the method comprising the steps of:

interacting with a network site through the browser on the user computer;

selectively recording interaction data on the user computer relative to cursor placement and time relative to movement on a specific defined space on the display area of the interacted network site where the interaction data is computed using a metric algorithm from a combination of at least one position tracking interaction parameter selected from the group consisting of;

the number of times a defined space has cursor input focus;

the frequency of cursor entry and exit of a specific defined space; and

at least one time tracking interaction parameter selected from the group consisting of;

length of time the cursor is inside a specific defined space;

average length of time between loss of cursor input focus of the defined space and regain of cursor input focus of the defined space; and

the total length of time the cursor is inside a specific defined space between loading and unloading of display area of the interacted network site within the browser; and

wherein the position tracking interaction parameters are measured using one or more cursor position tracking event handlers available in the user computer and the time tracking interaction parameters are measured using at least one timer event available in the user computer; and

transmitting the interaction data to the server hosting the defined space.

8. A method for measuring user interaction with a defined space on a network site hosted by a server on a network, each network site including a display area that has at least one defined space where each defined space has a predetermined area on the display area, the network further having at least one user computer in communication therewith including a browser that selectively interacts with network sites, the user computer further having a cursor manipulated by the user about the display area of an interacted network site, the method comprising the steps of:

interacting with a network site through the browser on the user computer;

selectively recording interaction data on the user computer relative to cursor placement on a specific defined space on the display area of the interacted network site;

where the interaction data is computed using a metric algorithm from a combination of at least one position tracking interaction parameter selected from the group consisting of;

the number of times a defined space has cursor input focus;

the frequency of cursor entry and exit of a specific defined space; and

at least one time tracking interaction parameter selected from the group consisting of;

length of time the cursor is inside a specific defined space;

average length of time between loss of cursor input focus of the defined space and regain of cursor input focus of the defined space; and

the total length of time the cursor is inside a specific defined space between loading and unloading of display area of the interacted network site within the browser; and

wherein the position tracking interaction parameters are measured using one or more cursor position tracking event handlers available in the user computer and the time tracking interaction parameters are measured using at least one timer event available in the user computer; and

transmitting the interaction data to the server hosting the defined space.

9. The method of claim 8, wherein:

the network is the Internet; and

the step of interacting with a network site through the browser on the user computer network site comprises interacting with a website through the browser on the user computer.

10. The method of claim 8, wherein the step of selectively recording interaction data on the user computer relative to cursor placement on a specific defined space on the display area of the interacted network site comprises selectively recording interaction data on the user computer relative to cursor placement on a specific defined space on the display area of the interacted network site through execution of a JavaScript program on the user computer.

11. The method of claim 8, wherein the step of transmitting the interaction data to the server hosting the defined space comprises transmitting the interaction data to the server hosting the defined space at the conclusion of the interaction between the browser of the user computer and the interacted network site.

12. The method of claim 8, wherein the step of selectively recording interaction data on the user computer comprises selectively recording interaction data on the user computer relative to frequency of the cursor placement on a specific defined space on the display area of the interacted network site.

13. The method of claim 8, wherein the step of selectively recording interaction data on the user computer comprises selectively recording interaction data on the user computer relative to the duration of the cursor placement on a specific defined space on the display area of the interacted network site.

14. A system for measuring user interaction with a defined space on a network site of a network, the system comprising:

at least one server in communication with the network, the server hosting one or more network sites where each network site includes a display area having one or more defined spaces, each defined space having a predetermined area on the display area of the network site; and

at least one user computer in communication with the network, the user computer including a browser that selectively interacts with network sites, the user computer further having a cursor manipulated by the user about the display area of an interacted network site, and the user computer selectively recording interaction data relative to a location of a cursor on a display area and the duration upon which the cursor is left at the specific location on the display area of the interacted network site and transmitting the interaction data to the server hosting the defined space; and

where the interaction data is computed using a metric algorithm from a combination of at least one position tracking interaction parameter selected from the group consisting of;

the number of times a defined space has cursor input focus;

the frequency of cursor entry and exit of a specific defined space; and

at least one time tracking interaction parameter selected from the group consisting of;

length of time the cursor is inside a specific defined space;

average length of time between loss of cursor input focus of the defined space and regain of cursor input focus of the defined space; and

the total length of time the cursor is inside a specific defined space between loading and unloading of display area of the interacted network site within the browser; and

wherein the position tracking interaction parameters are measured using one or more cursor position tracking event handlers available in the user computer and the time tracking interaction parameters are measured using at least one timer event available in the user computer.

15. The system of claim 14, wherein the network is the Internet;

and the network site is a website.

16. The system of claim 14, wherein the user computer records the interaction data by execution of a program in JavaScript.

17. The system of claim 15, wherein the user computer transmits the interaction data to the server hosting the defined space at the conclusion of the interaction between the browser of the user computer and a website.