System and method for providing a marketing presentation

• US 7,028,254 B2
• Filed: 01/13/2000
• Issued: 04/11/2006
• Est. Priority Date: 01/12/2000
• Status: Expired due to Term

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Peoplesoft (Oracle Corporation)
• Inventors: Li, Bo, Li, Yang, Li, Yufeng, Xia, Chun R., Zhu, Victor S.
• Primary Examiner(s): Shah, Sanjiv
• Application Number:
  US09/483,175
• Publication Number:
  US 20020099556A1
• Time in Patent Office: 2,280 Days
• Field of Search: 715/513, 715/501.1, 715/531, 715/530, 705/27, 705/25, 707/513
• US Class Current: 715/206
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

According to an embodiment of the present invention, a web page can be dynamically created by a non-technical person. A technical person can set up a web page and incorporate marketing object containers. A non-technical person, such as a marketing person, then decides what marketing object to put into the various marketing object containers. Style templates, marketing campaigns, and various items associated with the campaigns may be used to create or change the web page. According to an embodiment of the present invention, these marketing object containers may be dynamically associated with different marketing object at different times.

Claims

1. A method of providing an electronic marketing presentation, comprising:

displaying a first marketing object container, said first marketing object container including a location for receiving at least one marketing object to be presented in said first marketing container to a user of an interactive medium;

associating a marketing attribute with the first marketing object container;

selecting a plurality of marketing objects to be associated with the first marketing object container, the marketing attribute being configured for determining which of the selected marketing objects is associated with the first marketing object container at a particular time; and

inserting the selected marketing objects in the first marketing object container based on a second marketing object of a second marketing object container.

2. The method of claim 1, further comprising displaying a marketing object container icon, wherein an option associated with the first marketing object container is presented when the icon is selected.

3. The method of claim 1, further comprising presenting a plurality of marketing objects that are compatible with the selected attribute.

4. The method of claim 1, further comprising associating an item with the marketing attribute.

5. The method of claim 1, wherein the at least one marketing object is displayed after it has been approved.

6. A method of creating a marketing presentation in a display medium, comprising:

defining the location and size of a first marketing object container in the display medium;

associating a marketing attribute with the first marketing object container, the marketing attribute including parameters that define how the first marketing object container can be used in a marketing presentation;

receiving subsequently from a user a selection of the first marketing object container and at least a first marketing object to be displayed in the first marketing object container;

binding the first marketing object to the first marketing object container; and

displaying the first marketing object in the first marketing object container in accordance with the parameters of the marketing attribute and responsive to the presence of a second marketing object in a second marketing object container.

7. A method of creating a marketing presentation in an interactive medium, comprising:

displaying a marketing object container on a display medium;

in response to a selection of the marketing object container, displaying a number of campaigns that are available to associate with the marketing object container, each of said campaigns being associated with a plurality of offers compatible with the campaign;

receiving a selection of a campaign to apply to the marketing object container;

displaying the plurality of offers that are compatible with the selected campaign; and

receiving a selection of at least one offer for placing in the marketing object container.

8. A system of providing an electronic marketing presentation, comprising:

a processor configured to display a plurality of marketing object containers, each of said plurality of marketing object containers including a location for receiving at least one marketing object to be presented by means of said marketing container to a user of an interactive medium;

the processor also being configured to facilitate associating a marketing attribute with the marketing object container; and

selecting a first of the plurality of marketing objects for display within a first marketing object container of the plurality of marketing object containers responsive to a second of the plurality of marketing objects; and

a memory coupled with the processor, the memory being configured to provide the processor with instructions.

9. A computer readable medium including a computer program, the computer program comprising:

computer code configured for displaying a first marketing object container;

computer code configured for associating a marketing attribute with the first marketing object container; and

computer code configured for selecting a plurality of marketing objects;

computer code configured for determining a first marketing object for display, within the marketing object container, to a user of an interactive medium, the first marketing object being one of the plurality of marketing objects, the determination being responsive to the marketing attribute and to a second marketing object container configured to display a second marketing object.

10. The computer readable medium of claim 9, wherein the computer readable medium is selected from the group consisting of CD-ROM, floppy disk, tape, flash memory, system memory, hard drive, and data signal embodied in a carrier wave.

11. A method of providing an electronic marketing presentation, comprising:

displaying a first marketing object container, said first marketing object container including a location for receiving at least one marketing object to be displayed within said first marketing container to a user of an interactive medium;

associating a marketing attribute with the first marketing object container;

selecting a plurality of marketing objects for association with the first marketing object container; and

determining a first marketing object for display at the receiving location of the first marketing object container, the determination being responsive to the associated marketing attribute and to a second marketing object of a second marketing object container.

12. The method of claim 11, further comprising presenting a plurality of marketing attributes associatable with the first marketing object container.

13. The method of claim 11, further comprising associating a style template with the first marketing object container.

14. The method of claim 13, further comprising filling in an object into the style template.

15. The method of claim 11, further comprising selecting a style for the first marketing object container.

16. The method of claim 11, wherein the first marketing object container is dynamically associated with the marketing attribute.

17. The method of claim 11, wherein the marketing attribute describes a feature of the first marketing object container.

18. The method of claim 11, further including setting a value of the marketing attribute, wherein the value describes a feature of the first marketing object container.

19. A method of providing an electronic marketing presentation, comprising:

displaying a first marketing object container;

associating a marketing attribute with the first marketing object container;

selecting a plurality of marketing objects; and

determining a first marketing object for display within the marketing object container to a user of an interactive medium, the first marketing object being one of the plurality of marketing objects, the determination being responsive to the marketing attribute and to a second marketing object container configured to display a second marketing object.

20. The method of claim 19, further comprising associating a feature with the first marketing object container.

21. The method of claim 20, wherein the feature is a cross sell.

22. The method of claim 20, wherein the feature is an up sell.

23. The method of claim 20, wherein the feature is a product literature.

24. The method of claim 20, further comprising associating the first marketing object with the feature.

25. The method of claim 19, wherein the first marketing object container is dynamically associated with the first marketing object.

26. The method of claim 19, wherein the plurality of marketing objects is selected to be associated with the first marketing object container, and wherein the marketing attribute determines which of the selected marketing objects is associated with first the marketing object container at a particular time.

27. The method of claim 26 wherein the selected marketing objects are associated with the first marketing object container according to a schedule.

28. The method of claim 26 wherein the selected marketing objects are inserted in the first marketing object container based on the second marketing object of the second marketing object container.

29. The method of claim 19, wherein the marketing attribute is configured to describe a relationship of the first marketing object container with the second marketing object container.

30. The method of claim 19, wherein the marketing attribute is configured to describe what objects can be associated with the first marketing object container.

31. The method of claim 19, wherein the marketing attribute is configured to describe timing and priority of the display of marketing objects to be associated with the first marketing object container.

32. The method of claim 31, wherein the timing is on a daily, weekly, monthly or holiday basis.

33. The method of claim 19, wherein the marketing attribute includes a marketing campaign.

34. The method of claim 33, wherein the marketing campaign includes a banner ad campaign.

35. The method of claim 33, wherein the marketing campaign includes a banner ad campaign, a cross sell campaign, an event promotion campaign, a holiday promotion campaign, a weekly promotion campaign, an up-sell campaign, or a new product introduction campaign.

36. The method of claim 19, wherein the marketing attribute is associated with the first marketing object container prior to determining a first marketing object for display.

37. The method of claim 19, further including setting a value of the marketing attribute, wherein the value describes the first marketing object container as having a feature selected from a set consisting of cross sell, daily promotion, holiday promotion, on sale, item detail, and up sell.

38. The method of claim 19, wherein selecting a plurality of marketing objects is responsive to a feature of the marketing object container described by the marketing attribute.