System and method allowing advertisers to manage search listings in a pay for placement search system using grouping
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1. A method for managing advertiser search listings in a pay for placement database search system, each search listing including at least one search term and a network location, the method comprising:
- storing a database of search listings, at least some of the search listings being associated with respective advertisers, the search listings being searchable in response to a query received from a searcher;
grouping advertiser search listings into advertiser defined categories, the advertiser defined categories being independent of search listing search terms;
receiving advertiser category data defining an advertiser category; and
creating an advertiser category in response to the advertiser category data.
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Abstract
A system for advertisers to efficiently manage their search listings in placement database search system includes grouping means for managing multiple categories for the search listings and query means for searching search listings. The system further includes quick-fill means for modifying an attribute in plurality of search listings by specifying the modification at single location.
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Citations
14 Claims
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1. A method for managing advertiser search listings in a pay for placement database search system, each search listing including at least one search term and a network location, the method comprising:
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storing a database of search listings, at least some of the search listings being associated with respective advertisers, the search listings being searchable in response to a query received from a searcher;
grouping advertiser search listings into advertiser defined categories, the advertiser defined categories being independent of search listing search terms;
receiving advertiser category data defining an advertiser category; and
creating an advertiser category in response to the advertiser category data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A database management method for an advertiser to manage advertiser search listings on a pay for placement database search system, the method comprising:
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storing a plurality of search listings in a database, each search listing being associated with a respective advertiser and having at least one associated search term;
receiving a category indication for one or more search listings from the respective advertiser associated with the one or more search listings;
using the category indication to temporarily associate the one or more search listings for common processing by the pay for placement database search system; and
subsequently, operating commonly on the one or more associated search listings in response to database management operations of the respective advertiser. - View Dependent Claims (11)
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12. A search listing management method for a pay for placement database system, the method comprising:
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storing in a database search listings associated with advertisers, each search listing including a searchable search term;
processing search queries to the database;
providing information about processed search queries grouped in accordance with advertiser defined search listing categories which are independent of search listing search terms, including receiving time windowing information from the advertiser; and
providing information about access to search listings of the advertiser during a time window defined by the time windowing information. - View Dependent Claims (13, 14)
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Specification