System and method for re-assuring delivery of television advertisements non-intrusively in real-time broadcast and time shift recording

• US 7,043,746 B2
• Filed: 01/06/2003
• Issued: 05/09/2006
• Est. Priority Date: 01/06/2003
• Status: Active Grant

• Current Assignee: Sovereign Peak Ventures, LLC (Dominion Harbor Enterprises, LLC)
• Original Assignee: Matsushita Electric Industrial Company Limited (Panasonic Holdings Corporation)
• Inventors: Ma, Yue
• Primary Examiner(s): Srivastava, Vivek
• Application Number:
  US10/337,006
• Publication Number:
  US 20040133909A1
• Time in Patent Office: 1,219 Days
• Field of Search: 725/22, 725/23, 725/32, 725/34, 725/35, 725/36, 705/14
• US Class Current: 725/22
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/4334 Recording operations recording of a television signal H04N5/76; arrangements for recording or accumulating broadcast information or broadcast-related information H04H60/27
• CPC Class Codes: H04N 21/440281 by altering the temporal resolution, e.g. by frame skipping television signal recording using magnetic recording on tape for reproducing at a rate different from the recording rate H04N5/783
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 5/781 on disks or drums
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

An advertising content redelivery system for use with real-time broadcasting and time shift recording includes a confirmation component detecting skipping of advertising content by a user. An input is receptive of user preferences relating to redelivery of skipped advertising content, and a redelivery module redelivers skipped advertising content to the user in accordance with the user preferences. In another aspect, skipped advertising content is redelivered to the user in a non-intrusive manner that does not interfere with user enjoyment of primary media content.

Claims

1. An advertising content redelivery system for use with real-time broadcasting and time shift recording, comprising:

a confirmation component detecting skipping of advertising content by a user;

an input receptive of user preferences relating to redelivery of skipped advertising content;

a redelivery module redelivering skipped advertising content to the user in accordance with the user preferences; and

a user incentive sub-system rewarding the user based on user interaction with skipped advertising content by delivering additional media content corresponding to an electronic programming guide providing information relating to available media content.

2. The system of claim 1, comprising a redelivery verification module verifying redelivery of skipped advertising content by detecting user interaction with skipped advertising content.

3. The system of claim 2, wherein said redelivery verification module includes an interaction detector detecting user manipulation of skipped advertising content on an active display.

4. The system of claim 1, wherein said user incentive subsystem includes a media interface delivering additional media content to the user contingent upon user interaction with skipped advertising content.

5. The system of claim 4, wherein said media interface is adapted to deliver additional media content and skipped advertising content via a first active display, thereby avoiding intrusion upon delivery of primary media content via a second active display.

6. The system of claim 4, wherein said user incentive sub-system includes a points accumulation sub-system permitting a user to accumulate points based on user interaction with skipped advertising content, and said media interface is adapted to apply accumulated points to delivery of additional media content.

7. The system of claim 1, comprising a data store storing skipped advertising content.

8. The system of claim 7, wherein said confirmation component is adapted to deliver advertising content to said data store upon detecting skipping of the advertising content by the user.

9. The system of claim 1, wherein said redelivery module is adapted to redeliver skipped advertising content by email to the user in accordance with user preferences.

10. The system of claim 1, wherein said redelivery module is adapted to redeliver skipped advertising content by voicemail to the user in accordance with user preferences.

11. The system of claim 1, wherein said redelivery module is adapted to redeliver skipped advertising content by communicating the skipped advertising content from a recording device to a remote control device having an active display and adapted to deliver the advertising content via the active display.

12. The system of claim 1, comprising a metadata parser adapted to generate metadata by adding identifying information to event markers and associating the event markers with corresponding time codes, and adapted to associate the metadata with corresponding portions of advertising content.

13. An advertising content redelivery method for use with real-time broadcasting and time shift recording, comprising:

detecting skipping of advertising content by a user;

storing skipped advertising content;

redelivering skipped advertising content to the user in a non-intrusive manner that does not interfere with user enjoyment of primary media content and

rewarding the user based on user interaction with skipped advertising content, where the rewarding includes granting the user access to an electronic programming guide providing information relating to available media content.

14. The method of claim 13, comprising detecting user interaction with skipped advertising content, thereby verifying redelivery of skipped advertising content.

15. The method of claim 14, wherein said detecting user interaction with skipped advertising content includes detecting user manipulation of skipped advertising content on an active display.

16. The method of claim 13, wherein said rewarding includes delivering additional media content to the user contingent upon user interaction with skipped advertising content.

17. The method of claim 16, wherein said rewarding includes delivering additional media content and skipped advertising content via a first active display, thereby avoiding intrusion upon delivery of primary media content via a second active display.

18. The system of claim 16, wherein said rewarding includes:

permitting a user to accumulate points based on user interaction with skipped advertising content; and

applying accumulated points to delivery of additional media content.

19. The system of claim 13, comprising:

receiving user preferences relating to redelivery of skipped advertising content; and

redelivering skipped advertising content to the user in accordance with the user preferences.

20. The system of claim 13, wherein said redelivering skipped advertising content includes redelivering skipped advertising content by email to the user.

21. The method of claim 13, wherein said redelivering skipped advertising content includes redelivering skipped advertising content by voicemail to the user.

22. The method of claim 13, wherein said redelivering skipped advertising content includes transferring the skipped advertising content from a recording device to a remote control device having an active display and redelivering the skipped advertising content via the active display.

23. The method of claim 13, comprising:

adding identifying information to event markers;

associating the event markers with corresponding time codes to generate metadata;

associating the metadata with corresponding portions of advertising content decoded from a broadcast signal,

wherein said detecting skipping of advertising content by a user includes identifying a skipped advertisement during replay of corresponding primary media content based on the metadata.

24. An advertising content redelivery system for use with real-time broadcasting and time shift recording, comprising:

a confirmation component detecting skipping of advertising content by a user;

an input receptive of user preferences relating to redelivery of skipped advertising content;

a redelivery module redelivering skipped advertising content to the user in accordance with the user preferences;

wherein said redelivery module is adapted to redeliver skipped advertising content by communicating the skipped advertising content from a recording device to a handheld device having an active display and adapted to deliver the advertising content via the active display; and

wherein said handheld device integrates with said confirmation component in said detect skipping of advertising content.