Messaging and promotion for digital audio media players
First Claim
1. A wireless messaging method for use with recorded digital audio media played in digital audio media players, the method comprising steps of:
- providing a promotional, informational or instructional message broadcast to digital audio media players;
then, within a digital audio media player,receiving promotional, informational or instructional messages as a result of said step of providing,storing received promotional, informational or instructional messages within the digital audio media player; and
playing a stored promotional, informational or instructional message according to a message play plan in response to a playback operation of the digital audio media on the digital audio media player.
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0 Petitions
Accused Products
Abstract
Messaging, such as promotional messaging, is delivered to users of digital audio media players, such as digital disc and tape players. Portable players are especially suited for practice of the invention. Players include a wireless receiver to receive messages and memory for storage of messages. Alternatively, player memory is preloaded with messages. A controller plays messages at reasonable times, e.g., at breaks between tracks of the audio disc or tape being played. Advertising or promotional messages are broadcast to capable digital audio players via wireless transmission and stored in memory. The player reads control information on the disc and stores it in memory. The control information is used to play messages from memory. An effective promotion method is enabled through the invention and use of a player capable of message reception, storage and play in accordance with the invention.
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Citations
23 Claims
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1. A wireless messaging method for use with recorded digital audio media played in digital audio media players, the method comprising steps of:
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providing a promotional, informational or instructional message broadcast to digital audio media players; then, within a digital audio media player, receiving promotional, informational or instructional messages as a result of said step of providing, storing received promotional, informational or instructional messages within the digital audio media player; and playing a stored promotional, informational or instructional message according to a message play plan in response to a playback operation of the digital audio media on the digital audio media player. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A wireless messaging promotion method for use with recorded digital audio media played in digital audio media players, the method comprising steps of:
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arranging distribution of portable digital audio media players capable of playing digital audio media, receiving promotional, informational or instructional messages from a wireless broadcast, storing received promotional, informational or instructional messages in a digital audio media player, and playing a stored promotional, informational or instructional message according to a message play plan in response to a playback operation of the digital audio media on the digital audio media player to a target group of people; providing a promotional, informational or instructional message broadcast to digital audio media players distributed in said step of distributing. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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21. A wireless message receiving and playing digital audio media player comprising:
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a digital audio medium module which plays digital audio media; a wireless receiver module which receives promotional, informational or instructional messages from a wireless broadcast, stores received promotional, informational or instructional messages, and outputs stored promotional, informational or instructional messages according to a message play plan in response to a playback operation of the digital audio media by the digital audio medium module; an audio output which produces audio in response to playing of digital audio media or outputting of promotional, informational or instructional messages from memory; an interface to interface the audio output to the digital audio medium module and the wireless receiver module.
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22. A messaging method for use with recorded digital audio media played in digital audio media players, the method comprising steps of:
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loading, by receiving from a wireless broadcast, promotional, informational or instructional messages into memory of digital audio media players; then, within a digital audio media player, storing promotional, informational or instructional messages received from said step of loading within the digital audio media player; and playing a stored promotional, informational or instructional message according to a message play Plan in response to a playback operation of the digital audio media on the digital audio media player. - View Dependent Claims (23)
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Specification