Advertising using an eBook with a bistable display
First Claim
Patent Images
1. A method of advertising to a user of a terminal, comprising:
- displaying content on a bistable display;
transmitting, from the terminal, an indication of user inactivity;
receiving an advertisement via one of an Internet or a digital video broadcast network;
displaying the advertisement on the display; and
removing power to the display, wherein the advertisement remains on the display after power has been removed.
2 Assignments
0 Petitions
Accused Products
Abstract
A user terminal, such as an eBook, with a bistable display wherein the terminal detects when a predetermined period of user inactivity with respect to loaded content has elapsed and, in response thereto, replaces the last displayed page of content with an advertisement. In one embodiment, advertisements are received from an advertisement server and stored locally in the user terminal at the time that the content is downloaded from a content server. In an alternate embodiment, the user terminal receives an advertisement from the advertisement server only after user inactivity with respect to previously downloaded content has been detected.
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Citations
65 Claims
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1. A method of advertising to a user of a terminal, comprising:
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displaying content on a bistable display; transmitting, from the terminal, an indication of user inactivity; receiving an advertisement via one of an Internet or a digital video broadcast network; displaying the advertisement on the display; and removing power to the display, wherein the advertisement remains on the display after power has been removed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A method of advertising to a user of a mobile terminal comprising:
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receiving an advertisement at the time of downloading content; displaying content on a bistable display, wherein the content is a page of an electronic book; detecting a page turn; detecting user inactivity with respect to the content, wherein the period of user inactivity begins with the time of the page turn and ends a predetermined time later; displaying the advertisement on the display; and removing power to the display, wherein the advertisement remains on the display after the power has been removed. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. A method of advertising to a user of a terminal having a bistable display, comprising:
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storing content; storing advertisements linked to the stored content; receiving a request for content from the user terminal; transmitting the requested content to the user terminal; receiving an indication of user inactivity at the user terminal with respect to the requested content; selecting an advertisement linked to the requested content; transmitting the selected advertisement to the user terminal for display; receiving notice that the terminal has transferred the requested content to a second terminal having a bistable display; and in response to the notice, transmitting the advertisement linked to the requested content to the second terminal. - View Dependent Claims (40, 41, 42, 43, 44, 45, 46)
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47. A user terminal for advertising, comprising:
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a memory device storing a program; and a processor in communication with the memory device, the processor operative with the program to; display content on a bistable display; transmit, from the terminal, an indication of user inactivity; receive an advertisement via one of an Internet or a digital video broadcast network; display the advertisement on the display; and remove power to the display, wherein the advertisement remains on the display after power has been removed.
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48. An apparatus for advertising to a user of a mobile terminal, comprising:
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a memory device storing a program; and a processor in communication with the memory device, the processor operative with the program to; receive an advertisement at the time of downloading content; display content on a bistable display, wherein the content is a page of an electronic book; detect a page turn; detect user inactivity with respect to the content, wherein the period of user inactivity begins with the time of the page turn and ends a predetermined time later; display the advertisement on the display; and remove power to the display, wherein the advertisement remains on the display after the power has been removed.
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49. A system for advertising to a user of a user terminal having a bistable display, comprising:
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a memory device storing a program; and a processor in communication with the memory device, the processor operative with the program to; store content; store advertisements linked to the stored content; receive a request for content from the user terminal; transmit the requested content to the user terminal; receive an indication of user inactivity at the user terminal with respect to the requested content; select an advertisement linked to the requested content; transmit the selected advertisement to the user terminal for display; receive notice that the terminal has transferred the requested content to a second terminal having a bistable display; and in response to the notice, transmitting an advertisement linked to the requested content to the second terminal.
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50. A method of advertising to a user of a terminal, comprising:
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displaying content on a bistable display; transmitting, from the terminal, an indication of user inactivity; receiving an advertisement via one of an Internet or a digital video broadcast network; displaying the advertisement on the display; and removing power to the display after displaying the advertisement, wherein the advertisement remains on the display after power has been removed and wherein power remains removed until user activity is detected.
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51. A method of advertising to a user of a terminal having a bistable display, comprising:
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storing content; storing advertisements linked to the stored content; receiving a request for content from the user terminal; transmitting the requested content to the user terminal; receiving an indication of user inactivity from the user terminal with respect to the requested content; selecting an advertisement linked to the requested content; and transmitting the selected advertisement to the user terminal for display. - View Dependent Claims (52, 53, 54, 55, 56, 57)
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58. A system for advertising to a user of a user terminal having a bistable display, comprising:
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a memory device storing a first program; and a content processor in communication with the memory device, the content processor operative with the first program to; store content; store advertisements linked to the stored content; receive a request for content from the user terminal; transmit the requested content to the user terminal; and a memory device storing a second program; and an advertisement processor in communication with the memory device, the advertisement processor operative with the second program to; receive an indication of user inactivity from the user terminal with respect to the requested content; select an advertisement linked to the requested content; and transmit the selected advertisement to the user terminal for display on the user terminal. - View Dependent Claims (59, 60, 61, 62, 63, 64, 65)
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Specification