Method and apparatus for generating commercial viewing/listening information
First Claim
Patent Images
1. A method for generating commercial information using a data recording device, the method comprising steps of:
- recording program data including at least one commercial;
playing back the recorded program data including the at least one commercial;
detecting a trigger event for the at least one commercial during playback;
wherein the trigger event for the at least one commercial is detected in response to steps comprising;
detecting a first user input before a starting point of the at least one commercial, the first user input comprising one of a fast forward command and a skip command;
detecting a second user input within a first predetermined time period before or after the starting point of the at least one commercial, the second user input comprising a play command;
detecting playback of the at least one commercial through at least a second predetermined time period before an ending point of the at least one commercial; and
storing information identifying the at least one commercial in response to detection of the trigger event.
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Abstract
A method for generating commercial information using a data recording device can provide commercial sponsors with feedback regarding the effectiveness of their commercials. According to the method, program data including a commercial is recorded. The recorded program data including the commercial is played back. A trigger event for the commercial is detected during playback. Information identifying the commercial is stored in response to detection of the trigger event.
30 Citations
22 Claims
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1. A method for generating commercial information using a data recording device, the method comprising steps of:
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recording program data including at least one commercial; playing back the recorded program data including the at least one commercial; detecting a trigger event for the at least one commercial during playback; wherein the trigger event for the at least one commercial is detected in response to steps comprising; detecting a first user input before a starting point of the at least one commercial, the first user input comprising one of a fast forward command and a skip command; detecting a second user input within a first predetermined time period before or after the starting point of the at least one commercial, the second user input comprising a play command; detecting playback of the at least one commercial through at least a second predetermined time period before an ending point of the at least one commercial; and storing information identifying the at least one commercial in response to detection of the trigger event. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for generating commercial information using a data recording device, the method comprising steps of:
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recording program data including at least one commercial; playing back the recorded program data including the at least one commercial; detecting a trigger event for the at least one commercial during playback; wherein the trigger event for the at least one commercial is detected in response to steps comprising; detecting a first user input after a starting point of the at least one commercial, the first user input comprising one of a reverse command and a replay command; detecting a second user input within a first predetermined time period before or after the starting point of the at least one commercial, the second user input comprising a play command; and detecting playback of the at least one commercial through at least a second predetermined time period before an ending point of the at least one commercial; and storing information identifying the at least one commercial in response to detection of the trigger event.
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9. An apparatus comprising:
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means for recording program data including at least one commercial; means for enabling playback of the recorded program data including the at least one commercial; means for detecting a trigger event for the at least one commercial during playback, and for enabling information identifying the at least one commercial to be stored in response to detection of the trigger event; wherein the detecting means detects the trigger event for the at least one commercial by; detecting a first user input before a starting point of the at least one commercial, the first user input comprising one of a fast forward command and a skip command; detecting a second user input within a first predetermined time period before or after the starting point of the at least one commercial, the second user input comprising a play command; and detecting playback of the at least one commercial through at least a second predetermined time period before an ending point of the at least one commercial. - View Dependent Claims (10, 11, 12, 13, 14)
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15. An apparatus comprising:
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means for recording program data including at least one commercial; means for enabling playback of the recorded program data including the at least one commercial; means for detecting a trigger event for the at least one commercial during playback, and for enabling information identifying the at least one commercial to be stored in response to detection of the trigger event; wherein the detecting means detects the trigger event for the at least one commercial by; detecting a first user input after a starting point of the at least one commercial, the first user input comprising one of a reverse command and a replay command; detecting a second user input within a first predetermined time period before or after the starting point of the at least one commercial.
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16. A data recording device comprising:
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a storage medium operative to record program data including at least one commercial; a decoder operative to enable playback of the recorded program data including the at least one commercial; and a processor operative to detect a trigger event for the at least one commercial during playback, and enable information identifying the at least one commercial to be stored in response to detection of the trigger event; wherein the processor detects the trigger event for the at least one commercial by detecting a first user input before a starting point of the at least one commercial, the first user input comprising one of a fast forward command and a skip command; detecting a second user input within a first predetermined time period before or after the starting point of the at least one commercial, the second user input comprising a play command; and detecting playback of the at least one commercial through at least a second predetermined time period before an ending point of the at least one commercial. - View Dependent Claims (17, 18, 19, 20, 21)
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22. A data recording device comprising:
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a storage medium operative to record program data including at least one commercial; a decoder operative to enable playback of the recorded program data including the at least one commercial; and a processor operative to detect a trigger event for the at least one commercial during playback, and enable information identifying the at least one commercial to be stored in response to detection of the trigger event; wherein the processor detects the trigger event for the at least one commercial by; detecting a first user input after a starting point of the at least one commercial, the first user input comprising one of a reverse command and a replay command; detecting a second user input within a first predetermined time period before or after the starting point of the at least one commercial, the second user input comprising a play command; and detecting playback of the at least one commercial through at least a second predetermined time period before an ending point of the at least one commercial.
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Specification