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System and method related to generating and tracking an email campaign

DC
  • US 7,065,555 B2
  • Filed: 04/25/2001
  • Issued: 06/20/2006
  • Est. Priority Date: 04/25/2000
  • Status: Expired due to Term
First Claim
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1. A method for conducting an email campaign, comprising the steps of:

  • (1) receiving an email target database;

    (2) generating an email campaign template related to at least one email target in the received email target database, wherein step (2) comprises;

    (a) generating a message template, and(b) generating a configuration file to contain data related to each of the at least one email target, wherein the data is insertable in the generated message template;

    (3) sending to each of the at least one email target a corresponding custom email, wherein the custom email is formed from the email campaign template; and

    (4) tracking the custom email sent to each of the at least one email target.

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