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Methods and apparatus for implementing internet storefronts to provide integrated functions

  • US 7,069,271 B1
  • Filed: 11/03/2000
  • Issued: 06/27/2006
  • Est. Priority Date: 11/03/2000
  • Status: Active Grant
First Claim
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1. An integrated online sales system which comprises, in combination,a web database server connected to the Internet for storing product, customer and sales transaction data, and means for installing and managing the integrated operation of a cooperating set of separate application program modules comprising:

  • a storefront application which executes on said web database server, a content management application for creating and updating product data stored on said database server, a recommendation system for analyzing said customer and sales transaction data for predicting the preferences of individual customers and making specific real-time recommendations during a shopping session, an advertising management application for selectively presenting advertising to each customers during a shopping session, and a reporting system for analyzing said sales transaction data to generate reports.

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