Method and apparatus for cataloguing and scripting the display of informational content
First Claim
1. A method for cataloguing and scripting consumer informational content, the consumer informational content corresponding to products for sale in commercial sales outlets, comprising the steps of:
- cataloging portions of the consumer informational content, wherein the portions are cataloged by indicia including a uniform product code, and type of content;
defining temporal and geographic information related to the portions, wherein the temporal information includes dates and times for dissemination of each of the portions to one or more consumers and wherein the geographical information includes location of at least one commercial sales outlet;
generating one or more scripts for controlling the dissemination of certain of the portions, wherein the controlling is based on factors including the temporal and geographical information and wherein the certain of the portions are selected according to the temporal and geographic information; and
transmitting the one or more scripts and the certain of the portions to the one or more commercial sales outlets;
wherein;
the portions include a video bumper, an attract loop, a wall of eyes script, data specifying text and graphic overlays for titles during video and audio playback, text strings used during an endcap attract mode, and an endcap setting used during an endcap audio playback;
generating one or more scripts includes performing at least one operation on at least one of the portions, the at least one operation including editing, deleting and copying; and
a wall of eyes is a display that includes two or more display devices.
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Accused Products
Abstract
A digital department system is disclosed. The digital department system of the present invention includes a network management center, a network operating center that is coupled to the network management center, a multimedia server, a multicasting transmission medium coupling the network operating center and the multimedia server, a listening post coupled to the multimedia server by the network, and one or more audio/video display capable of displaying video and capable of playing audio, the audio video display coupled to the multimedia server by the network. The audio and video content are stored in digitized files on the multimedia server for distribution throughout the site via the network.
118 Citations
10 Claims
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1. A method for cataloguing and scripting consumer informational content, the consumer informational content corresponding to products for sale in commercial sales outlets, comprising the steps of:
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cataloging portions of the consumer informational content, wherein the portions are cataloged by indicia including a uniform product code, and type of content;
defining temporal and geographic information related to the portions, wherein the temporal information includes dates and times for dissemination of each of the portions to one or more consumers and wherein the geographical information includes location of at least one commercial sales outlet;
generating one or more scripts for controlling the dissemination of certain of the portions, wherein the controlling is based on factors including the temporal and geographical information and wherein the certain of the portions are selected according to the temporal and geographic information; and
transmitting the one or more scripts and the certain of the portions to the one or more commercial sales outlets;
wherein;
the portions include a video bumper, an attract loop, a wall of eyes script, data specifying text and graphic overlays for titles during video and audio playback, text strings used during an endcap attract mode, and an endcap setting used during an endcap audio playback;
generating one or more scripts includes performing at least one operation on at least one of the portions, the at least one operation including editing, deleting and copying; and
a wall of eyes is a display that includes two or more display devices. - View Dependent Claims (2, 3, 4, 5)
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6. A system for cataloging and scripting consumer informational content, the consumer informational content corresponding to products for sale in commercial sales outlets, comprising:
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means for cataloging portions of the consumer informational content, wherein the portions are cataloged by indicia including a uniform product code and type of content;
means for defining temporal and geographic information relate to the portions, wherein the temporal information includes dates and times for dissemination of each of the portions to one or more consumers and wherein the geographical information includes location of at least one commercial sales outlet;
means for generating one or more scripts for controlling the dissemination of certain of the portions, wherein the controlling is based on factors including the temporal and geographical information and wherein the certain of the portions are selected according to the temporal and geographic information; and
means for transmitting the one or more scripts and the certain of the portions to the one or more commercial sales outlets;
wherein;
the portions include a video bumper, an attract loop, a wall of eyes script, data specifying text and graphic overlays for titles during video and audio playback, text strings used during an endcap attract mode, and an endcap setting used during an endcap audio playback;
the means for generating one or more scripts includes means for performing at least one operation on at least one of portions, the at least one operation including editing, deleting and copying; and
a wall of eyes is a display that includes two or more display devices. - View Dependent Claims (7, 8, 9, 10)
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Specification