Method, computer useable medium, and system for analyzing media exposure
First Claim
1. A computer implemented method for analyzing media exposure comprising steps of:
- generating at least one database of retail locations;
generating at least one database of media parameters, said database of media parameters containing data associated with mediums of exposure employed in marketing an entity;
generating at least one database of exposure factors associated with the entity;
executing at least one relational query that correlates the exposure factors with the media parameters; and
developing at least one list of retail locations from said step of executing at least one relational query.
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Abstract
A method, computer useable medium, and/or system for analyzing media exposure that generates databases of retail location parameters, generates databases of media parameters, generates databases of exposure factors associated with an entity, executes relational queries that correlate the exposure factors with the media parameters, and develops lists of retail locations from the executed relational queries. The retail location and/or media parameter databases may include a radio technical database, a radio zip code map database, a venue database, a venue zip code map database, a video technical database, a video zip code map database, a sales market database, a sales market zip code map database, a retail location database, or the like. The databases of exposure factors may include a key market database, a radio tracking database, a video tracking database, a tour database, a project database, or the like.
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Citations
20 Claims
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1. A computer implemented method for analyzing media exposure comprising steps of:
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generating at least one database of retail locations; generating at least one database of media parameters, said database of media parameters containing data associated with mediums of exposure employed in marketing an entity; generating at least one database of exposure factors associated with the entity; executing at least one relational query that correlates the exposure factors with the media parameters; and developing at least one list of retail locations from said step of executing at least one relational query. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer useable medium carrying media exposure analyzing software which, when executed by a processor, causes the processor to carry out steps comprising:
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generating at least one database of retail locations; generating at least one database of media parameters, said database of media parameters containing data associated with mediums of exposure employed in marketing an entity; generating at least one database of exposure factors associated with the entity; executing at least one relational query that correlates the exposure factors with the media parameters; and developing at least one list of retail locations from said step of executing at least one relational query. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A media exposure analyzing system comprising:
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a computer useable medium; and a computer device having a processor; wherein the computer useable medium carries thereon media exposure analyzing software which, when executed by the processor of the computer device, causes the processor to carry out steps comprising; generating at least one database of retail locations; generating at least one database of media parameters, said database of media parameters containing data associated with mediums of exposure employed in marketing an entity; generating at least one database of exposure factors associated with entity; executing at least one relational query that correlates the exposure factors with the media parameters; and developing at least one list of retail locations from said step of executing at least one relational query. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification