Location blocking service from a web advertiser

• US 7,085,555 B2
• Filed: 12/19/2000
• Issued: 08/01/2006
• Est. Priority Date: 12/19/2000
• Status: Expired due to Term

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Bellsouth Intellectual Property Corporation (AT&T, Inc.)
• Inventors: Moton, Jr., Robert T., Enzmann, Mark J., Zellner, Samuel N.
• Primary Examiner(s): Trost, William
• Assistant Examiner(s): Miller, Brandon J.
• Application Number:
  US09/740,373
• Publication Number:
  US 20020077084A1
• Time in Patent Office: 2,051 Days
• Field of Search: 455/414, 455/456, 455/466, 455/412, 455/404, 455/414.2, 455/456.3, 455/412.1, 455/404.2, 455/414.1, 455/456.5, 455/419, 379/142.02, 705/18, 705/52
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

Location-blocking and identity-blocking services that can be commercially offered by a service promoter, e.g., a cellular service provider or a web advertiser. In the identity-blocking service, the service promoter may disclose the current physical location of a mobile subscriber (i.e., a cellular phone operator) to a third party (e.g., a web advertiser) subscribing to the identity-blocking service. However, the service promoter may not send any identity information for the mobile subscriber to the third party. On the other hand, in the location-blocking service, the service promoter may disclose the mobile subscriber'"'"'s identity information to the third party, but not the current physical location of the mobile subscriber. Blocking of the mobile subscriber'"'"'s identity or location information may be desirable for privacy reasons, to comply with a government regulation, or to implement a telecommunication service option selected by the mobile subscriber. However, in the case of the mobile subscriber requesting emergency help, the service promoter may not block identity and/or location information. Instead, the service promoter may send all such information to the emergency service provider (e.g., the police or a hospital).

Claims

1. A method of sending an advertisement to a user operating a wireless communication device, comprising:

receiving first information about the identity of the user;

receiving second information about a location of the user;

searching a first database of an advertisement provider containing one of a plurality of user-specific advertisements and a plurality of location-specific advertisements;

accessing a second database containing a plurality of user-specific preferences;

identifying one or more preferences in the second database that are associated with the user;

selecting one of the plurality of user-specific advertisements and the plurality of location-specific advertisements based on the one or more preferences in the second database; and

sending one of the plurality of user-specific advertisements from the advertisement provider to the wireless communication device in the form of a TCP/IP (Transmission Control Protocol/Internet Protocol) message over a communication network without transmitting an indication of the location of the user therewith from the advertisement provider and the plurality of location-specific advertisements to the wireless communication device in the form of a TCP/IP (Transmission Control Protocol/Internet Protocol) message over a communication network without transmitting an indication of the identity of the user therewith from the advertisement provider.

2. The method of claim 1, wherein receiving the second information about the location of the user includes obtaining the second information for a fee.

3. The method of claim 1, wherein receiving the first information about the identity of the user includes obtaining the first information for a fee.

4. The method of claim 1, wherein receiving the first information about the identity of the user includes soliciting the first information from the user when the user signs up for a service that provides one or more user-specific advertisements to the user.

5. The method of claim 1, wherein receiving the first information about the identity of the user is accomplished by extracting the first information from a message transmitted by the wireless communication device.

6. The method of claim 1, the first information about the identity of the user includes the second information about a location of the user, and wherein the one of the plurality of user-specific advertisements is sent to the wireless communication device without transmitting an indication of the location of the user therewith.

7. The method of claim 1, wherein the first information about the identity of the user excludes the second information about a location of the user.

8. The method of claim 1, wherein searching the first database includes:

accessing the first database; and

matching the identity of the user received in the first information against each of a plurality of identities stored in the first database to determine which of the plurality of user-specific advertisements is associated with the user.

9. The method of claim 1, wherein the communication network includes the Internet.

10. The method of claim 1, further comprising:

receiving second information about a location of the user;

accessing a second database containing a plurality of location-specific preferences;

identifying one or more location-specific preferences in the second database that are associated with the location of the user;

selecting one of the plurality of the user-specific advertisements based on the one or more location-specific preferences in the second database; and

sending the one of the plurality of user-specific advertisements in the form of the TCP/IP message to the wireless communication device without transmitting and indication of the location of the user therewith.

11. The method of claim 10, wherein receiving the second information about the location of the user includes obtaining the second information for a fee.

12. A method of sending an advertisement over a communication network to a user operating a wireless communication device, comprising:

receiving first information about the identity of the user;

receiving second information about a location of the user;

searching a database of a content provider containing one of a plurality of user-specific advertisements and a plurality of location-specific advertisements;

selecting one of the plurality of user-specific advertisements and the plurality of location-specific advertisements based on one or more criteria pre-selected by the user; and

sending one of the plurality of user-specific advertisements from the content provider to the wireless communication device over the communication network without transmitting the second information about the location of the user therewith from the content provider and the plurality of location-specific advertisements to the wireless communication device over the communication network without transmitting the first information about the identity of the user therewith from the content provider.

13. The method of claim 12, wherein receiving the first information about the identity of the user is accomplished by obtaining the first information from an information provider.

14. The method of claim 13, wherein the first information about the identity of the user is obtained from the information provider for a fee.

15. The method of claim 12, wherein receiving the second information about the location of the user includes receiving the second information from an information provider.

16. The method of claim 12, wherein selecting the one of the plurality of user-specific advertisements includes:

receiving the one or more criteria from the user;

storing the one or more criteria received from the user in the database; and

consulting the one or more criteria while selecting the one of the plurality of user-specific advertisements from the database.

17. The method of claim 12, further comprising allowing the user to unblock over the Internet the transmission of the second information about the location of the user.

18. The method of claim 12, further comprising disclosing the second information about the location of the user to an emergency service provider when the user requests emergency help.

19. The method of claim 12, wherein the one of the plurality of user-specific advertisements is sent over the communication network in the form of a TCP/IP (Transmission Control Protocol/Internet Protocol) message.