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Online trading for the placement of advertising in media

  • US 7,085,732 B2
  • Filed: 09/18/2002
  • Issued: 08/01/2006
  • Est. Priority Date: 09/18/2001
  • Status: Expired due to Fees
First Claim
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1. A method of conducting online trading for the placement of an advertisement in a medium or media, said method comprising:

  • (a) conducting an online session with an advertiser to form an auction ticket of specifications for the placement of the advertisement;

    (b) notifying one or more media outlets of said ticket of specifications for said advertisement;

    (c) recording bids submitted by said media outlets for placement of said advertisement, wherein said bids are submitted in non-monetary units;

    (d) notifying said advertiser of said bids; and

    (e) allowing said advertiser to accept or reject one or more of said bids based on the advertiser'"'"'s subjective criteria.

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