Online trading for the placement of advertising in media

• US 7,085,732 B2
• Filed: 09/18/2002
• Issued: 08/01/2006
• Est. Priority Date: 09/18/2001
• Status: Expired due to Fees

• Current Assignee: Jedd Adam Gould
• Original Assignee: Jedd Adam Gould
• Inventors: Gould, Jedd Adam
• Primary Examiner(s): Rosen, Nicholas D.
• Application Number:
  US10/251,634
• Publication Number:
  US 20030074303A1
• Time in Patent Office: 1,413 Days
• Field of Search: 705/14, 705/37
• US Class Current: 705/14.71
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

An online trading system for conducting an advertiser initiated auction for the placement of an advertisement in a media, such as printed publications, billboards, radio, television, videos, network portals, web pages, and the like. An online session is conducted with the advertiser to form an auction ticket that specifies the price the advertiser is willing to pay for the advertisement. Also specified are dates the advertisement is to run, color preference, placement on a page or within the printed publication, and a list of media outlets from whom the advertiser wants to solicit bids. The media outlets are notified of the auction and given the auction ticket. Bids are submitted by specifying the amount of advertising space the media outlet is willing to allot for the specified price.

Claims

1. A method of conducting online trading for the placement of an advertisement in a medium or media, said method comprising:

(a) conducting an online session with an advertiser to form an auction ticket of specifications for the placement of the advertisement;

(b) notifying one or more media outlets of said ticket of specifications for said advertisement;

(c) recording bids submitted by said media outlets for placement of said advertisement, wherein said bids are submitted in non-monetary units;

(d) notifying said advertiser of said bids; and

(e) allowing said advertiser to accept or reject one or more of said bids based on the advertiser'"'"'s subjective criteria.

2. The method of claim 1, wherein said ticket of specifications specifies at least the price of the advertisement.

3. The method of claim 2, wherein said ticket of specification further specifies one or more members of the group consisting of:

date or dates the advertisement is to run, number of placements, color preference, position on a page, position within the media and the media outlets who are to be notified by step (b).

4. The method of claim 1, wherein said bids include one or more members of the group consisting of advertising space, time duration, position on a page, position on a screen, position on a web page and position within the media.

5. The method of claim 1, wherein step (a) further comprises:

(i) recording said specification by presenting one or more input/output interfaces for entry of a plurality of data elements that form said specification; and

(ii) identifying said one or more media outlets from media outlet selections provided by said advertiser.

6. A computer system that conducts online trading for the placement of an advertisement in a medium or media, said system comprising:

online session means for conducting a session with an advertiser to form an auction ticket of specifications for said advertisement;

communication means for notifying one or more media outlets of said ticket of specifications for said advertisement;

means for recording bids submitted by said media outlets for placement of said advertisement, wherein said bids are submitted in non-monetary units;

means for notifying said advertiser of said bids; and

means for notifying said media outlets of said advertisers rejection or acceptance of said bids.

7. The computer system of claim 6, wherein said ticket of specifications specifies at least the price of the advertisement.

8. The computer system of claim 7, wherein said ticket of specification further specifies one or more members of the group consisting of:

date or dates the advertisement is to run, number of placements, color preference, position on a page, position within the media and the media outlets who are to be notified by the communication means.

9. The computer system of claim 6, wherein said bids include one or more members of the group consisting of advertising space, time duration, position on a page, position on a screen, position on a web page and position within the media.

10. The computer system of claim 6, wherein online session means further comprises:

means for identifying said specification by presenting one or more screens for entry of a plurality of data elements that form said specification, wherein said identifying means also identifies said one or more media outlets from media outlet selections provided by said advertiser.

11. A computer system that conducts online trading for the placement of an advertisement in a medium or media, said system comprising:

online session module for conducting a session with an advertiser to form an auction ticket of specifications for said advertisement;

communication module for notifying one or more media outlets of said ticket of specifications for said advertisement;

a module for recording bids submitted by said media outlets for placement of said advertisement, wherein said bids are submitted in non-monetary units;

a module for notifying said advertiser of said bids; and

a module for notifying said media outlets of said advertisers rejection or acceptance of said bids.