Method and system for managing timed responses to A/V events in television programming
First Claim
1. A method for evaluating the performance of a viewer watching a television programming stream, comprising the steps of:
- receiving a broadcast of the television programming stream, the television programming stream comprising a televised broadcast transmission of at least one of a live media session and a recorded media session;
inserting an audio/video cue into the television programming stream, the audio/video cue associated with content of the television programming stream such that the audio/video cue prompts the viewer during presentment of the television programming stream to provide an indicated response to an event within an indicated time period;
presenting the television programming stream and the audio/visual cue to a media delivery system device; and
if the viewer responds to the cue within the indicated time period, then;
detecting the indicated response to the event, measuring a response time of the indicated response to the event, wherein the response time is the time between the time which event occurred and when the viewer provided the indicated response, evaluating viewer performance based upon the response time such that the response time associated with the viewer is compared to one of another response time to another event and an averaged response time of two or more other events, and providing an incentive to the viewer based upon the viewer'"'"'s performance.
9 Assignments
0 Petitions
Accused Products
Abstract
A method for providing an incentive for a viewer to watch and react to audio/video programming. The method includes prompting the viewer during a television programming stream to provide an indicated response to an event within an indicated time period, detecting the indicated response to the event, measuring a response time of the indicated response to the event, evaluating viewer performance based upon the response time, and providing the incentive to the viewer based upon the response time. The method involves a viewer actuating a pushbutton key of a set-top box remote control unit and transmitting and recording the response via the set-top box. A media delivery device for providing incentives, rewards, discounts, marketing data, and measurements to a viewer and a media delivery network.
187 Citations
20 Claims
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1. A method for evaluating the performance of a viewer watching a television programming stream, comprising the steps of:
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receiving a broadcast of the television programming stream, the television programming stream comprising a televised broadcast transmission of at least one of a live media session and a recorded media session;
inserting an audio/video cue into the television programming stream, the audio/video cue associated with content of the television programming stream such that the audio/video cue prompts the viewer during presentment of the television programming stream to provide an indicated response to an event within an indicated time period;
presenting the television programming stream and the audio/visual cue to a media delivery system device; and
if the viewer responds to the cue within the indicated time period, then;
detecting the indicated response to the event, measuring a response time of the indicated response to the event, wherein the response time is the time between the time which event occurred and when the viewer provided the indicated response, evaluating viewer performance based upon the response time such that the response time associated with the viewer is compared to one of another response time to another event and an averaged response time of two or more other events, and providing an incentive to the viewer based upon the viewer'"'"'s performance. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A media delivery device for evaluating a viewer watching programming, comprising:
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a decoder operable for decoding broadcast media programming into the media delivery device, wherein the broadcast media programming comprises a broadcast of a television programming stream and an occurrence of an audio/visual cue, the television programming stream comprising a televised transmission of at least one of a live media session and a recorded media session;
a viewer'"'"'s action module operable for detecting a viewer'"'"'s response to the occurrence of the audio/visual cues;
a timed response monitoring module operable for;
measuring a response time of the viewer'"'"'s response to the event, wherein the response time is the time between the time which event occurred and when the viewer provided the indicated response, and evaluating viewer performance based upon the response time such that the response time associated with the viewer is compared to one of another response time to another event and an averaged response time of two or more other events; and
a processor operable for evaluating the viewer'"'"'s response and the response time by comparing the viewer'"'"'s response and the response time against any known sequence of events, wherein an incentive is provided to the viewer based upon the viewer s response and the response time. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A method, comprising the steps of:
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receiving a broadcast of an interactive media content stream, the interactive media content stream having a television programming stream comprising a televised broadcast transmission of at least one of a live media session and a recorded media session and the interactive media content stream further having an audio/video cue associated with content of the television programming stream such that the audio/video cue prompts the viewer during presentment of the television programming stream to provide an indicated response to an event within an indicated time period;
presenting the interactive media content stream to a media delivery system device;
if the viewer responds to the cue within the indicated time period, then;
detecting the indicated response to the event, measuring a response time of the indicated response to the event, wherein the response time is the time between the time which event occurred and when the viewer provided the indicated response, evaluating viewer performance based upon the response time such that the response time associated with the viewer is compared to one of another response time to another event and an averaged response time of two or more other events, and providing an incentive to the viewer based upon the viewer'"'"'s performance. - View Dependent Claims (20)
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Specification