Interface for merchandise promotion optimization

• US 7,092,896 B2
• Filed: 05/04/2001
• Issued: 08/15/2006
• Est. Priority Date: 05/04/2001
• Status: Active Grant

• Current Assignee: Acoustic, L.P.
• Original Assignee: DemandTec Inc. (International Business Machines Corporation)
• Inventors: Delurgio, Phil, Neal, Michael
• Primary Examiner(s): MEINECKE DIAZ, SUSANNA M
• Application Number:
  US09/849,448
• Publication Number:
  US 20030110072A1
• Time in Patent Office: 1,929 Days
• Field of Search: 705/10, 705/400
• US Class Current: 705/7.35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0206 Price or cost determination based on market factors
• CPC Class Codes: G06Q 30/0283 Price estimation or determination

Abstract

A method for providing interface to an apparatus for optimizing a promotion plan for merchandising products, including utilizing a computer-based scenario/results processor within an optimization server to present a sequence of data entry templates to a user, whereby the user specifies an optimization scenario, the optimization server optimizing the promotion plan according to modeled market for the products and calculated demand chain costs for the products, where the calculated demand chain costs include fixed and variable costs for the products; and generating a plurality of optimization results templates and proving these templates to the user, wherein optimum promotion events and optimum supplier offers are presented.

Claims

1. A method for providing an interface to an apparatus for optimizing a promotion plan for merchandising products, comprising:

utilizing a computer-based scenario/results processor within an optimization server to present a sequence of data entry templates to a user, whereby the user specifies an optimization scenario, the optimization server optimizing the promotion plan according to modeled market demand for the products and calculated demand chain costs for the products, wherein said calculated demand chain costs include fixed and variable costs for the products, and wherein said utilizing comprises;

first providing a promotion event configuration template, for prescribing potential promotion event;

second providing a supplier offer configuration template, for prescribing potential supplier offers; and

third providing a promotion scenario configuration template, for associating the potential promotion events to the products, wherein said third providing comprises;

specifying a forward buy method;

enabling/disabling certain ones of the potential supplier offers;

adding rules and constraints to the optimization scenario; and

indicating store merchandising capacities; and

generating a plurality of optimization results templates and providing these templates to the user, wherein optimum promotion events and optimum supplier offers are presented.

2. The method as recited in claim 1, wherein said utilizing further comprises:

acquiring data corresponding to the optimization scenario from the user; and

formatting the data into a format suitable for performing a promotion plan optimization according to the optimization scenario.

3. The method as recited in claim 2, wherein said acquiring comprises:

obtaining the data from the user over a data network that employs a packet-switched protocol.

4. The method as recited in claim 3, wherein said acquiring further comprises:

employing TCP/IP protocol to obtain the data over the Internet.

5. The method as recited in claim 2, wherein the data is interactively provided by the user.

6. The method as recited in claim 2, wherein the data is acquired from a source electronic file that is designated by the user.

7. The method as recited in claim 1, wherein the data entry templates and the optimization results templates are generated in hypertext markup language (HTML).

8. The method as recited in claim 1, wherein the data entry templates and the optimization results templates are generated in extensible markup language (XML).

9. The method as recited in claim 1, wherein the data entry templates and the optimization results templates are generated as applets.

10. The method as recited in claim 1, wherein said utilizing comprises:

providing an optimization template, for specifying a promotion scenario and a time period for which the optimum promotion events and optimum supplier offers are to be determined.

11. The method as recited in claim 1, wherein said generating comprises:

providing an optimization results template, for supplying the user wit scenario results corresponding to the optimization scenario, wherein the scenario results include selected ones of the potential promotion events and selected ones of the potential supplier offers.