Method of collecting market research information
First Claim
1. A method of operating a mobile computing platform to obtain market research information comprising:
- determining a position of each of a plurality mobile computing platforms as the mobile computing platforms travel in a geographic region;
for each of the mobile computing platforms, identifying a geographic database data entity that represents a geographic feature located in the geographic region at which the mobile computing platform is located;
determining in which of a plurality of advertising zones in which the geographic region is divided the mobile computing platforms are located in or are passing through;
for each of the mobile computing platforms, collecting market research data by associating a demographic data entity that indicates at least one of;
age, sex, family information, education level, income, employment status and residential address, for a user of the mobile computing platform with the identified geographic database data entity that represents the geographic feature at which the mobile computing platform is located; and
creating a market research record.
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Abstract
A method of collecting market research information is disclosed. A geographic database contains data entities that represent geographic features, such as roads, located in a geographic region. Advertising zones are defined within the geographic region. Users of mobile computing platforms are provided with geographically-related services that use the geographic database. As users of the mobile computing platforms travel in the geographic region, the locations of the mobile computing platforms are determined. Demographic information of the mobile computing platform is associated with the position of the mobile computing platform. A market research record identifies which of the mobile computing platforms are located within or passing through one of the advertising zones.
133 Citations
21 Claims
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1. A method of operating a mobile computing platform to obtain market research information comprising:
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determining a position of each of a plurality mobile computing platforms as the mobile computing platforms travel in a geographic region; for each of the mobile computing platforms, identifying a geographic database data entity that represents a geographic feature located in the geographic region at which the mobile computing platform is located; determining in which of a plurality of advertising zones in which the geographic region is divided the mobile computing platforms are located in or are passing through; for each of the mobile computing platforms, collecting market research data by associating a demographic data entity that indicates at least one of;
age, sex, family information, education level, income, employment status and residential address, for a user of the mobile computing platform with the identified geographic database data entity that represents the geographic feature at which the mobile computing platform is located; andcreating a market research record. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of forming a dynamic advertising zone comprising:
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determining a position of each of a plurality of mobile computing platforms as the mobile computing platforms travel in a geographic region; for each of the mobile computing platforms, identifying a geographic database data entity that represents a geographic feature located in the geographic region at which the mobile computing platform is located; determining in which of a plurality of advertising zones in which the geographic region is divided the mobile computing platforms are located in or are passing through; collecting market research data by associating a demographic data information that indicates at least one of;
age, sex, family information, education level, income, employment status and residential address, for a user of the mobile computing platform with the identified geographic database data entity that represents the geographic feature at which the mobile computing platform is located;creating a market research record; and using the market research data to form a new advertising zone to encompass the positions of a predetermined number of mobile computing platforms having predetermined demographic information, wherein said new advertising zone defining an area for targeting advertising messages. - View Dependent Claims (12, 13)
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14. A method of collecting market research information comprising:
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defining an advertising zone within a geographic region, wherein said advertising zone represented by advertising zone data identifying geographic database data entities that represent geographic features located in the advertising zone; calculating a route for a mobile computing platform to travel from an original position of the computing platform to a destination, the route comprising a plurality of interconnected road segments within the geographic region; determining if any of the road segments of the calculated route are located in or pass through the advertising zone; and if so, collecting market research data by associating demographic information that indicates at least one of;
age, sex, family information, education level, income, employment status and residential address, of a user of the computing platform with advertising zone data that identify geographic database data entities that represent geographic features located in the advertising zone;creating a market research record. - View Dependent Claims (15, 16)
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17. A method of collecting market research information comprising:
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defining a market research zone, wherein said market research zone represented by market research zone data identifying geographic database data entities that represent geographic features located in the market research zone; determining which of a plurality of mobile computing platforms are located in or pass through the market research zone as the mobile computing platforms move through the geographic region; and creating a market research record by associating a demographic data entity that indicates at least one of;
age, sex, family information, education level, income, employment status and personal preferences, for a user of the mobile computing platform that are located in or passed through said market research zone with market research zone data that identify geographic database data entities that represent geographic features located in said market research zone. - View Dependent Claims (18, 19, 20, 21)
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Specification