Business method for billboard advertising
First Claim
1. A business method for billboard advertising comprising the steps of:
- A) providing a plurality of content display units, wherein each content display unit of said plurality of content display units is incorporated into a particular type of display device;
B) providing a plurality of display controllers, wherein each display controller of said plurality of display controllers is in communication with a content display unit of said plurality of content display units, wherein each of said display controllers is adapted to provide dynamic-content for its content display unit;
C) providing a plurality of servers in communication with said plurality of display controllers, wherein each server of said plurality of servers is adapted to send dynamic-content to said display controllers, wherein said plurality of servers comprises a first server and a second server;
D) associating each of said content display units with a geographic location;
E) associating each of said content display units with one or more type identifiers, wherein at least one of the one or more type identifiers indicates the particular type of display device into which the respective content display unit is incorporated;
F) using a hierarchy to select one server from said plurality of servers for providing dynamic-content from the selected server by a display controller to one or more of the content display units, wherein the hierarchy provides a higher priority to the first server than the second server, wherein the display controller is configured to select dynamic-content sent from the first server over dynamic-content sent from the second server in accordance with the hierarchy when the first server and second server send content that is to be displayed at a same certain time; and
G) displaying dynamic-content from the selected server on a particular content display unit of said plurality of content display units based on both of the geographic location associated with the particular content display unit and the one or more type identifiers associated with the particular content display unit.
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Abstract
A business method for billboard advertising is disclosed. An advertising billboard device for use with the present invention comprises a server and a display controller adapted to receive, store, and display dynamic-content from the server. At least one content display unit is in communication with the display controller, wherein the content display unit visually displays the information from the dynamic-content. The advertising billboard display controller may also comprise a timing means, the display controller altering the visual display of the content display unit as a function of the time from the timing means. The display controller may be adapted to receive, store, and display dynamic-content from a plurality of servers, wherein the display controller comprises a heirarchical control scheme, the heirarchical control scheme adapted to select dynamic-content from one server of the plurality of servers for display on the content display unit. The advertising billboard device may also comprise a plurality of display controllers in communication with a plurality of content display units, each display controller from the plurality of display controllers having a type identifier, wherein each of the display controllers selects dynamic-content for display on its content display unit as a function of the type identifier.
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Citations
19 Claims
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1. A business method for billboard advertising comprising the steps of:
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A) providing a plurality of content display units, wherein each content display unit of said plurality of content display units is incorporated into a particular type of display device; B) providing a plurality of display controllers, wherein each display controller of said plurality of display controllers is in communication with a content display unit of said plurality of content display units, wherein each of said display controllers is adapted to provide dynamic-content for its content display unit; C) providing a plurality of servers in communication with said plurality of display controllers, wherein each server of said plurality of servers is adapted to send dynamic-content to said display controllers, wherein said plurality of servers comprises a first server and a second server; D) associating each of said content display units with a geographic location; E) associating each of said content display units with one or more type identifiers, wherein at least one of the one or more type identifiers indicates the particular type of display device into which the respective content display unit is incorporated; F) using a hierarchy to select one server from said plurality of servers for providing dynamic-content from the selected server by a display controller to one or more of the content display units, wherein the hierarchy provides a higher priority to the first server than the second server, wherein the display controller is configured to select dynamic-content sent from the first server over dynamic-content sent from the second server in accordance with the hierarchy when the first server and second server send content that is to be displayed at a same certain time; and G) displaying dynamic-content from the selected server on a particular content display unit of said plurality of content display units based on both of the geographic location associated with the particular content display unit and the one or more type identifiers associated with the particular content display unit. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A business method for billboard advertising comprising the steps of:
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A) providing a plurality of content display units, wherein each content display unit of said plurality of content display units is incorporated into a particular type of display device; B) providing a plurality of display controllers, wherein each display controller of said plurality of display controllers is in communication with a content display unit of said plurality of content display units, wherein each display controller is adapted to provide dynamic-content for its content display unit; C) providing a plurality of servers, wherein each server of said plurality of servers is operable to transmit dynamic-content to each of said display controllers, wherein said plurality of servers comprises a first server and a second server; D) using a hierarchy to select one server from said plurality of servers for providing dynamic-content from the selected server by a display controller to one or more of the content display units, wherein the hierarchy provides a higher priority to the first server than the second server, wherein the display controller is configured to select dynamic-content transmitted from the first server over dynamic-content transmitted from the second server in accordance with the hierarchy when the first server and second server transmit different dynamic-content; E) associating a first portion of said plurality of content display units with one or more geographic locations; F) associating a second portion of said plurality of content display units with one or more type identifiers, wherein at least one of the one or more type identifiers indicates the particular type of display device into which the respective content display unit is incorporated; G) selecting a third portion of said plurality of content display units based on both of the geographic locations and the one or more type identifiers; and H) displaying dynamic-content on the selected third portion of said plurality of content display units. - View Dependent Claims (8, 9)
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10. A business method for billboard advertising comprising the steps of:
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A) providing an advertising system, wherein said advertising system comprises; a plurality of servers, wherein each server of said plurality of servers is configured to transmit dynamic-content, wherein the plurality of servers comprises a first server and a second server, one or more display controllers, wherein said one or more display controllers is adapted to receive dynamic-content from one or more servers of said plurality of servers, a hierarchy associated with said plurality of servers, wherein the hierarchy defines a prioritization of said plurality of servers, wherein the hierarchy provides a higher priority to the first server than the second server, wherein the one or more display controllers are configured to select dynamic-content transmitted from the first server over dynamic-content transmitted from the second server in accordance with the hierarchy when the first server and second server transmit dynamic-content simultaneously, and one or more content display units in communication with said one or more display controllers, wherein said one or more content display units visually displays the information from said dynamic-content; B) receiving advertising information from an advertiser; C) selecting one or more servers from said plurality of servers in accordance with said hierarchy; D) communicating said advertising information as dynamic-content from said or more selected servers to said one or more display controllers; E) associating said one or more content display units with a geographic location; and F) displaying dynamic-content on said one or more content display units based on said geographic location. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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Specification