System and method for transmitting and displaying targeted infromation

• US 7,100,183 B2
• Filed: 02/01/2001
• Issued: 08/29/2006
• Est. Priority Date: 02/02/2000
• Status: Active Grant

• Current Assignee: Cox Communications Incorporated (Cox Enterprises Incorporated)
• Original Assignee: Sedna Patent Services LLC
• Inventors: Perham, Douglas A. Jr., Piette, Scott A., Kunkel, Gerard K.
• Primary Examiner(s): BELIVEAU, SCOTT E
• Application Number:
  US09/773,263
• Publication Number:
  US 20020056093A1
• Time in Patent Office: 2,035 Days
• Field of Search: 725/34, 725/35, 725/90
• US Class Current: 725/34
• CPC Class Codes: H04N 21/23617 by inserting additional data into a data carousel, e.g. inserting software modules into a DVB carousel arrangements for broadcast or for distribution of identical information repeatedly in broadcast distribution systems H04H20/16
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4349 by extracting from data carousels, e.g. extraction of software modules from a DVB carousel
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/475 End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 7/16 Analogue secrecy systems; Analogue subscription systems
• CPC Class Codes: H04N 7/162 Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A system and method for transmitting and displaying information in a television distribution system (10), or the like, transmits information that is targeted to a viewer matching particular demographic data. The results of a viewer completed demographic survey are used to generate a database known as a bit mask (30) that is made up of the viewer'"'"'s demographic data. The bit mask (30) is used to control the particular advertising or other related information that is received by each system viewer. In a first technique, the transmission signal carrying the program or advertisement displayed to all viewers is embedded with one or more codes. These codes are compared to the bit mask to determine whether the viewer fits the desired demographic profile, and should be provided with additional information. In a second technique, multiple ads for demographic selective receipt by each viewer are simultaneously transmitted, and are automatically selected for viewing, depending on the viewer'"'"'s stored demographic data.

Claims

1. A system for transmitting information in a broadcast distribution system, the system comprising:

a) a network headend for transmitting at least one digital information stream to a plurality of users, the digital information stream comprising a plurality of advertisements and at least one code corresponding to each advertisement, each of the plurality of advertisements comprising a continuous stream of I-frames for a predetermined amount of time at the beginning and end of each advertisement;

b) a distribution network for transmitting the digital information stream; and

c) a plurality of terminal devices interfaced to the distribution network for receiving the digital information stream, each terminal device including a terminal processor and a user demographic database that contains demographic information about a user of the terminal device, the terminal processor being programmed to compare each code for each advertisement with the demographic information in said database and determine therefrom which of the plurality of advertisements the user is designated to receive.

2. The system of claim 1, wherein each advertisement comprises a data stream which is adapted so that during receipt of the data stream a decoder buffer is known to be at a particular state at the end of each advertisement.

3. The system of claim 2, wherein each advertisement of the plurality of advertisements comprises digitally encoded data, and each advertisement of the plurality of advertisements contain the same amount of digitally encoded data.

4. The system of claim 1, wherein said information stream is a video information stream, said broadcast distribution system is a cable television distribution system, and said terminal devices are each a set top converter box.