Identifying client patterns using online location-based derivative analysis
First Claim
1. A method of targeting services according to information derived from a wireless transceiver device, said method comprising:
- accessing a rate of travel calculated for said wireless transceiver device;
identifying a mode of transportation using said rate of travel;
accessing a direction of travel calculated for said wireless transceiver device;
accessing user-specific information resident in a memory unit located on said wireless transceiver device; and
calculating a prospective position for said wireless transceiver device using said rate of travel and said direction of travel; and
providing content based on said user-specific information and said prospective position, said mode of transportation, said direction of travel, and said prospective position.
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0 Petitions
Accused Products
Abstract
A method and system for targeting content (e.g., a service or an advertisement) according to location-based information derived from a mobile wireless transceiver device. Position information as a function of time is used to calculate a rate of travel and a direction of travel. This information can be used to identify a likely mode of transportation. Geographical information can be used to further refine the mode of transportation. Thus, in addition to the position of the wireless transceiver devices, factors such as the rate of travel, the direction of travel and the likely mode of transportation are also considered to more precisely identify the appropriate service. Moreover, a potential destination can be predicted, allowing further refinement of the targeted service.
181 Citations
19 Claims
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1. A method of targeting services according to information derived from a wireless transceiver device, said method comprising:
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accessing a rate of travel calculated for said wireless transceiver device; identifying a mode of transportation using said rate of travel; accessing a direction of travel calculated for said wireless transceiver device; accessing user-specific information resident in a memory unit located on said wireless transceiver device; and calculating a prospective position for said wireless transceiver device using said rate of travel and said direction of travel; and providing content based on said user-specific information and said prospective position, said mode of transportation, said direction of travel, and said prospective position. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer system communicatively coupled to a mobile wireless transceiver device, said computer system comprising:
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a bus; a processor coupled to said bus; and a memory coupled to said bus, said memory comprising instructions that when executed implement a method of targeting services according to information derived from said wireless transceiver device, said method comprising; accessing user-specific information resident in said memory; and providing content based on said user-specific information, a mode of transportation that is identified using a rate of travel calculated for said wireless transceiver device, and a direction of travel calculated for said wireless transceiver device; calculating a prospective position for said wireless transceiver device using said rate of travel and said direction of travel; and
providing content based on said user-specific information and said prospective position. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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16. A method of targeting services according to information derived from a wireless transceiver device, said method comprising:
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accessing rate-based information comprising a rate of travel of said wireless transceiver device; accessing direction-based information comprising a direction of travel of said wireless transceiver device; accessing user-specific information resident in a memory unit located on said wireless transceiver device; identifying a likely mode of transportation using said rate of travel; and calculating a prospective position for said wireless transceiver device using said rate of travel and said direction of travel; and sending a message identifying a service appropriate to said user-specific information, said direction of travel, said direction of travel, said mode of transportation and said prospective position. - View Dependent Claims (17, 18, 19)
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Specification