Applications of executable shopping lists
First Claim
1. A method comprising:
- receiving at a Web site of a merchant a request initiated by a user from a client through a single action initiated in a browser that is browsing at a Web page of a Web site of an affiliate of said merchant, the request being initiated to order a bundle of multiple items that are offered for sale as a bundle to visitors of the affiliate'"'"'s Web site and not offered for sale as a bundle to direct on-line visitors to the merchant'"'"'s Web site, the bundle of multiple items having been created by or on behalf of the affiliate only for sale to visitors of the Web site of the affiliate, and said bundle of items stored in an executable shopping list;
automatically loading the bundle of items in the executable shopping list into a shopping cart at the merchant'"'"'s Web site in response to said single action; and
automatically creating at the merchant'"'"'s Web site an order for a purchase by the user of the bundle of multiple items.
6 Assignments
0 Petitions
Accused Products
Abstract
An executable shopping list (ESL) enables a user browsing an affiliate Web site'"'"'s Web page to order, with a single action, a bundle of multiple items offered for sale by the affiliate'"'"'s associated merchant Web site, wherein the bundle is one that is not offered or available for sale as a bundle to on-line visitors who directly access the merchant'"'"'s Web site server. By selecting a link on the affiliate'"'"'s Web page, the ESL is executed, thereby automatically loading the bundle of multiple items on that list into a virtual shopping cart at the merchant'"'"'s Web site on behalf of the user. The virtual shopping cart, filled with the multiple items, is then returned to the user'"'"'s browser for completion of the checkout procedure by the user. ESLs can be implemented on the affiliate site'"'"'s side using what is referred to as smart bookmark technology, which records for later playback, the multiple steps required to load each item on the list into a shopping cart at the merchant'"'"'s Web server. Alternatively, ESLs cam be implemented on the merchant'"'"'s site side using the merchant'"'"'s Web server'"'"'s infrastructure. A discount can be optionally associated with the offer to purchase the multiple items in the bundle. ESLs are also applied to permission marketing where a merchant can bundle a group of items together and electronically offer that bundle to one or more customers who have agreed to receive such merchandising offers.
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Citations
15 Claims
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1. A method comprising:
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receiving at a Web site of a merchant a request initiated by a user from a client through a single action initiated in a browser that is browsing at a Web page of a Web site of an affiliate of said merchant, the request being initiated to order a bundle of multiple items that are offered for sale as a bundle to visitors of the affiliate'"'"'s Web site and not offered for sale as a bundle to direct on-line visitors to the merchant'"'"'s Web site, the bundle of multiple items having been created by or on behalf of the affiliate only for sale to visitors of the Web site of the affiliate, and said bundle of items stored in an executable shopping list; automatically loading the bundle of items in the executable shopping list into a shopping cart at the merchant'"'"'s Web site in response to said single action; and automatically creating at the merchant'"'"'s Web site an order for a purchase by the user of the bundle of multiple items. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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2. A method comprising:
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automatically creating at a Web site of a merchant an order comprising a bundle of multiple items in response to a request initiated by a user from a client through a single action made at a Web site of an affiliate of the merchant to initiate a purchase of the bundle of multiple items, the bundle of multiple items not being offered for sale as a bundle to direct on-line visitors to that merchant'"'"'s Web site, the bundle of multiple items having been created by or on behalf of the affiliate only for sale to visitors to the Web site of the affiliate, and said bundle of items stored in an executable shopping list; and automatically loading the bundle of items in the executable shopping list into a shopping cart at the merchant'"'"'s Web site in response to said single action.
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Specification