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System and method for providing customized web pages

  • US 7,107,535 B2
  • Filed: 02/07/2001
  • Issued: 09/12/2006
  • Est. Priority Date: 05/24/2000
  • Status: Expired due to Term
First Claim
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1. A method for modifying the structure of a network accessible web site based on an analysis of activity associated with the web site, the method comprising the steps of:

  • identifying a web site comprising a plurality of objects of interest including a plurality of pages within the website;

    identifying one or more structural relationships for navigating between the plurality of objects of interest;

    identifying within monitored user interactions a plurality of sequential user accesses navigating between the plurality of objects of interest and determining user navigational objectives;

    maintaining data representative of said objects of interest, structural relationships including links between objects, sequential user navigational accesses, and determined user navigational objectives; and

    applying a set of rules to said data to generate a recommendation for modifying the structural relationships, including links, between objects of interest to influence alternate future user navigation between objects of interest.

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