System and method for influencing a position on a search result list generated by a computer network search engine
First Claim
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1. A computer implemented method for operating a search system, the method comprising:
- storing a plurality of search listing records, each search listing record includingdata defining a search term,data defining a bid amount chargeable to an advertiser upon receipt ofa click through selecting the search listing among displayed search results;
receiving from the advertiser a new desired rank for a search listing;
based on other search listings associated with the search term of the search listing, automatically determining a new bid amount for the search listing required to achieve the new desired rank for the search listing; and
automatically updating the stored search listing with the new bid amount.
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Abstract
A method for providing a search result list. The method includes receiving a search request from a searcher. In a database of search listings in which each search listing is associated with an advertiser and includes at least one search term and a bid amount by the advertiser, search listings generating a match with the search request are identified. A predetermined number of identified search listings are selected according to bid amount for display to the searcher. The identified search listings are arranged for display in a random order as the search result list. The search result list is then communicated to the searcher.
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Citations
4 Claims
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1. A computer implemented method for operating a search system, the method comprising:
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storing a plurality of search listing records, each search listing record including data defining a search term, data defining a bid amount chargeable to an advertiser upon receipt of a click through selecting the search listing among displayed search results; receiving from the advertiser a new desired rank for a search listing; based on other search listings associated with the search term of the search listing, automatically determining a new bid amount for the search listing required to achieve the new desired rank for the search listing; and automatically updating the stored search listing with the new bid amount. - View Dependent Claims (2, 3, 4)
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Specification