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Method and apparatus to provide pay-per-call performance based advertising

  • US 7,120,235 B2
  • Filed: 10/06/2003
  • Issued: 10/10/2006
  • Est. Priority Date: 10/06/2003
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • assigning a real-time communication reference to be included in an advertisement, the real-time communication reference to be used to communicate with an advertiser via a non-web based communication;

    monitoring communications to the advertiser via the communication reference; and

    billing the advertiser a predetermined fee for the advertisement in response to an initiation of the communication connected to the advertiser via the communication reference.

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