Transaction tracking, managing, assessment, and auditing data processing system and network

• US 7,127,419 B2
• Filed: 12/31/2003
• Issued: 10/24/2006
• Est. Priority Date: 06/10/1997
• Status: Expired due to Fees

• Current Assignee: Rakuten Marketing LLC (Rakuten Group, Inc.)
• Original Assignee: Linkshare Corporation (Rakuten Group, Inc.)
• Inventors: Meng, Horace, Ho, Cheryl, Messer, Stephen D.
• Primary Examiner(s): ELISCA, PIERRE E
• Application Number:
  US10/749,941
• Publication Number:
  US 20040230491A1
• Time in Patent Office: 1,028 Days
• Field of Search: 705/27, 705/26, 705/28, 379/93.12
• US Class Current: 705/26.43
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06Q 10/0635 Risk analysis of enterprise or organisation activities
• CPC Class Codes: G06Q 20/00 Payment architectures, schemes or protocols apparatus for performing or posting payment transactions G07F7/08, G07F19/00; electronic cash registers G07G1/12
• CPC Class Codes: G06Q 20/02 involving a neutral party, e.g. certification authority, notary or trusted third party [TTP]
• CPC Class Codes: G06Q 20/023 the neutral party being a clearing house
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 30/0185 Product, service or business identity fraud
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0609 Buyer or seller confidence or verification
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0617 Representative agent
• CPC Class Codes: G06Q 30/0619 Neutral agent
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 69/329 : in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 : Network security protocols

Abstract

An improved processing system for tracking commerce on the Internet provides for subvariable processing and includes web page scanning to discern fraud or improper content to insure proper promotion of select products within the network environment.

Claims

1. In combination in a data processing system comprising at least one USER workstation, at least one Content Server and at least one Clearinghouse Server, said data processing system further comprising:

a) said USER workstation programmed for downloading and viewing web-based content in accordance with a communication protocol linking said USER workstation with plural Content Servers, said USER workstation having a select group of characteristics comprising a USER profile;

b) said Content Server connected for communication with multiple workstations in accordance with said communication protocol for linking to said workstations, wherein said Content Server serves downloadable and displayable content, accessible to said multiple workstations; and

c) said Clearinghouse Server for selectively presenting additional content to said USER workstation in association with said downloadable and displayable content from said Content Server, said additional content configured and presented in accordance with and conforming to information stored in said USER profile.

2. The data processing system of claim 1, wherein said USER profile comprises a history of activity of said USER workstation with respect to said downloadable and displayable content.

3. In combination in a data processing system comprising at least one USER workstation, at least one Content Server and at least one Clearinghouse Server, said data processing system further comprising:

a) said USER workstation programmed for downloading and viewing web-based content in accordance with a communication protocol linking said USER workstation with plural Content Servers;

b) said Content Server connected for communication with multiple workstations in accordance with said communication protocol for linking to said workstations, wherein said Content Server serves downloadable and displayable content, accessible to said multiple workstations, said downloadable and displayable content having a select group of characteristics comprising a content profile; and

c) said Clearinghouse Server for selectively presenting additional content to said USER workstation in association with said downloadable and displayable content from said Content Server, said additional content configured and presented in accordance with and conforming to information stored in said content profile.

4. The data processing system of claim 3, wherein said downloadable and displayable content comprises at least one web page comprising a plurality of words and wherein said content profile comprises an analysis of at least some of the words.

5. The data processing system of claim 3, wherein said downloadable and displayable content comprises a plurality of web pages, each comprising a plurality of words, and wherein said content profile comprises an analysis of at least some of the words on at least some of the plurality of web pages.

6. In combination in a data processing system comprising at least one USER workstation, at least one Content Server and at least one Clearinghouse Server, said data processing system further comprising:

a) said USER workstation programmed for downloading and viewing web-based content in accordance with a communication protocol linking said USER workstation with plural Content Servers;

b) said Content Server connected for communication with multiple workstations in accordance with said communication protocol for linking to said workstations, wherein said Content Server serves downloadable and displayable content, accessible to said multiple workstations; and

c) said Clearinghouse Server comprising programming for assessing said downloadable and displayable content of plural Content Servers, storing information respecting said assessed content in association with a Content Server identifier and programming for selectively presenting additional content to said USER workstation in association with said downloadable and displayable content from said Content Server, said additional content configured and presented in accordance with and conforming to said stored information.