Methods and systems of assisting users in purchasing items

• US 7,130,820 B2
• Filed: 01/18/2005
• Issued: 10/31/2006
• Est. Priority Date: 04/19/2000
• Status: Expired due to Term

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon.com, Inc.
• Inventors: Song, Zhengrong
• Primary Examiner(s): Fadok, Mark
• Assistant Examiner(s): RHODE JR, ROBERT E
• Application Number:
  US11/037,297
• Publication Number:
  US 20050125309A1
• Time in Patent Office: 651 Days
• Field of Search: 705/26, 705/27
• US Class Current: 705/7.18
• CPC Class Codes: G06Q 10/1093 Calendar-based scheduling for persons or groups
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

One embodiment of the present invention is a system and method of determining the age of an item recipient, such as a gift recipient. The age range for the gift recipient is estimated based at least in part on a customer order history of gifts purchased by the customer for the gift recipient. At a first date, a customer order for a first gift for the recipient is received, where the first gift is associated with a first age appropriateness designation. At a second date, a customer order for a second gift for the recipient is received, where the second gift is associated with a second age appropriateness designation. An age range associated with the recipient is then estimated based upon at least the first age appropriateness designation and the second age appropriateness designation.

Claims

1. A method of using a customer order history to infer a recurring event associated with gift giving to a gift recipient, the method comprising:

in a first year, receiving over a network a customer order for a first gift for the recipient;

in a second year, receiving over a network a customer order for a second gift for the recipient;

using a computer to infer a periodic gift-giving event based at least in part on a timing of the first order and a timing of the second order; and

using a computer to provide a gift-giving reminder to the customer in a third year at a date selected based at least in part on the timing of the first order and timing of the second order.

2. The method as defined in claim 1, wherein the reminder is in the form of an e-mail message to the customer.

3. The method as defined in claim 1, wherein the reminder is in the form of a Web page presented to the customer when the customer visits a Web site associated with a merchant who received the customer order for at least the first gift.

4. The method as defined in claim 1, wherein the customer designates the first gift as a gift.

5. The method as defined in claim 1 wherein the customer does not designate the first gift as a gift, and further comprising automatically inferring that the first gift is a gift.

6. The method as defined in claim 1, wherein the third date occurs a predetermined amount of time before an anniversary of the date of one of the first or second orders.

7. The method as defined in claim 1, the method further comprising providing the customer with a list of items previously ordered for the recipient in conjunction with the gift-giving reminder.

8. The method as defined in claim 1, further comprising automatically inferring the type of gift-giving event.

9. The method as defined in claim 8, wherein automatically inferring the type of gift-giving event is based at least in part on a gift wrap request.

10. The method as defined in claim 8, wherein automatically inferring the type of gift-giving event is based at least in part on a message to be enclosed with the first gift.

11. The method as defined in claim 8, wherein automatically inferring the type of gift-giving event comprises determining if the first order date and the second order date are proximate to a holiday and if not, inferring that the gift-giving event is the recipient'"'"'s birthday.

12. The method as defined in claim 8, wherein automatically inferring the type of gift-giving event comprises determining if the first date and the second date are proximate to a holiday and if so, inferring that the periodic gift-giving event is the proximate holiday.

13. The method as defined in claim 8, further comprising:

receiving a customer correction to the inferred gift-giving event type; and

storing the correction.

14. A method of using a customer order history to electronically infer an event associated with gift giving to a recipient, the method comprising:

at a first date, receiving over a network a first customer order for a first gift for the recipient;

at a second date, receiving over the network a second customer order for a second gift for the recipient;

using a computer to infer that a periodic gift-giving event occurs within a first period of time based at least in part on a time interval between the first date and the second date; and

using a computer to provide a gift-giving reminder to the customer at a third date selected based at least in part on the first period of time inferred from the first date and the second date.

15. The method as defined in claim 14, further comprising determining if either the first order or the second order specified expedited shipping, and if so, inferring that the gift-giving event is more proximate to the order date associated with the order that specified expedited shipping.

16. The method as defined in claim 14, further comprising inferring that the first order is for a gift based at least in part on the customer'"'"'s address being different then the recipient'"'"'s address.

17. The method as defined in claim 14, further comprising automatically inferring that the first gift is a gift.

18. The method as defined in claim 14, wherein the third date is a selected amount of time before an anniversary of the date of the first or second orders.

19. The method as defined in claim 14, the method further comprising, in conjunction with the gift-giving reminder, providing the customer with a list of items previously ordered for the recipient.

20. The method as defined in claim 14, further comprising inferring the type of gift-giving event.

21. The method as defined in claim 20, further comprising:

receiving a correction to the inferred gift-giving event type; and

storing the correction.

22. The method as defined in claim 20, wherein automatically inferring the type of gift-giving event is based at least in part on a gift wrap request.

23. The method as defined in claim 20, wherein automatically inferring the type of gift-giving event is based at least in part on a message to be enclosed with the first gift.

24. The method as defined in claim 20, wherein automatically inferring the type of gift-giving event comprises determining if the first order date and the second order date are proximate to a holiday and if not, inferring that the gift-giving event is the recipient'"'"'s birthday.

25. The method as defined in claim 20, wherein automatically inferring the type of gift-giving event comprises determining if the first date and the second date are proximate to a holiday and if so, inferring that the gift-giving event is the proximate holiday.

26. The method as defined in claim 14, wherein the reminder is in the form of an e-mail message to the customer.

27. The method as defined in claim 14, wherein the reminder is in the form of a Web page presented to the customer.

28. Computer readable medium having computer executable program code embodiment thereon, said program code, when executed, causing a computer to:

receive a first customer order for a first gift for a gift recipient;

receive a second customer order for a second gift for the gift recipient; and

infer that a periodic gift-giving event occurs within a first period of time, based at least in part on a time interval between the first order and the second order; and

provide a gift reminder to the customer, wherein the timing of the notification is related to the first period of time.

29. The computer readable memory as defined in claim 28, further comprising code configured to determine if either the first order or the second order specified expedited shipping, and if so, to infer that the gift-giving event is more proximate to the order date associated with the order that specified expedited shipping.

30. The computer readable memory as defined in claim 28, further comprising code configured to infer that the first order is for a gift based at least in part on the customer'"'"'s address and the recipient'"'"'s address.

31. The computer readable memory as defined in claim 28, further comprising code configured to present a gift-related reminder to the customer via a Web page.

32. The computer readable memory as defined in claim 28, further comprising code configured to infer that the first gift is a gift.

33. The computer readable memory as defined in claim 28, further comprising code configured to provide the customer with a list of items previously ordered for the recipient in conjunction with a gift giving reminder.

34. The computer readable memory as defined in claim 28, further comprising code configured to infer the type of gift-giving event.

35. The computer readable memory as defined in claim 34, further comprising code configured to:

receive a correction to the inferred gift-giving event type;

and store the correction.

36. The computer readable memory as defined in claim 34, wherein the code configured to infer the type of gift-giving event comprises code configured to determine if the first order date and the second order date are proximate to a holiday, and if not, to infer that the gift-giving event is the recipient'"'"'s birthday.

37. The computer readable memory as defined in claim 34, wherein the code configured to infer the type of gift-giving event comprises code configured to determine if the first order date and the second order date are proximate to a holiday, and if so, to infer that the gift giving event is the proximate holiday.

38. The computer readable memory as defined in claim 28, further comprising code configured to infer the type of gift-giving event based at least in part on a gift wrap request.

39. The computer readable memory as defined in claim 28, further comprising code configured to infer the type of gift-giving event based at least in part on a message to be enclosed with the first gift.

40. The computer readable memory as defined in claim 28, further comprising code configured to provide a gift-giving reminder in the form of an e-mail message to the customer.