Method for creating personality profiles using tagged physical objects
First Claim
1. A method for updating a unique profile related to a person, said method making use of at least one physical object associated with the person and having a tag containing optically encoded or electronically stored information concerning the physical object, said method comprising the steps of:
- retrieving said optically encoded or electronically stored information related to the physical object from said tag;
electronically accessing an object profile in accordance with the information retrieved from the tag;
electronically accessing a unique profile associated with the person; and
modifying the unique profile in accordance with the object profile.
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Accused Products
Abstract
A method for creating a personality profile based upon an explicit association between icons/objects and attributes describing some of the values with which a person associates with themselves is disclosed. The person may own/acquire one or more icons/objects. The icon/objects in conjunction with labeling technology allow for accessing of object profiles. Using information from the object profiles, attributes for a personality profile are complied about the person. This personality profile projects an explicit, quantified image about the person, that could be used to tailor advertising, marketing, or other services.
87 Citations
22 Claims
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1. A method for updating a unique profile related to a person, said method making use of at least one physical object associated with the person and having a tag containing optically encoded or electronically stored information concerning the physical object, said method comprising the steps of:
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retrieving said optically encoded or electronically stored information related to the physical object from said tag; electronically accessing an object profile in accordance with the information retrieved from the tag; electronically accessing a unique profile associated with the person; and modifying the unique profile in accordance with the object profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A memory medium including code for causing a processor reading the code to modify a unique profile related to a person using information, said processor making use of at least one physical object associated with the person and having a tag containing optically encoded or electronically stored information concerning the physical object, the code causing the processor to:
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retrieve information related to the physical object from the tag; access an object profile in accordance with the information received from the tag; access a unique profile associated with the person; and modify the unique profile in accordance with the object profile. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification