Method for creating personality profiles using tagged physical objects
First Claim
1. A method for updating a unique profile related to a person, said method making use of at least one physical object associated with the person and having a tag containing optically encoded or electronically stored information concerning the physical object, said method comprising the steps of:
- retrieving said optically encoded or electronically stored information related to the physical object from said tag;
electronically accessing an object profile in accordance with the information retrieved from the tag;
electronically accessing a unique profile associated with the person; and
modifying the unique profile in accordance with the object profile.
1 Assignment
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Accused Products
Abstract
A method for creating a personality profile based upon an explicit association between icons/objects and attributes describing some of the values with which a person associates with themselves is disclosed. The person may own/acquire one or more icons/objects. The icon/objects in conjunction with labeling technology allow for accessing of object profiles. Using information from the object profiles, attributes for a personality profile are complied about the person. This personality profile projects an explicit, quantified image about the person, that could be used to tailor advertising, marketing, or other services.
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Citations
22 Claims
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1. A method for updating a unique profile related to a person, said method making use of at least one physical object associated with the person and having a tag containing optically encoded or electronically stored information concerning the physical object, said method comprising the steps of:
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retrieving said optically encoded or electronically stored information related to the physical object from said tag; electronically accessing an object profile in accordance with the information retrieved from the tag; electronically accessing a unique profile associated with the person; and modifying the unique profile in accordance with the object profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A memory medium including code for causing a processor reading the code to modify a unique profile related to a person using information, said processor making use of at least one physical object associated with the person and having a tag containing optically encoded or electronically stored information concerning the physical object, the code causing the processor to:
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retrieve information related to the physical object from the tag; access an object profile in accordance with the information received from the tag; access a unique profile associated with the person; and modify the unique profile in accordance with the object profile. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification