Information retrieving apparatus and system for displaying information with incorporated advertising information

• US 7,136,853 B1
• Filed: 09/06/1996
• Issued: 11/14/2006
• Est. Priority Date: 09/07/1995
• Status: Expired due to Fees

• Current Assignee: Fujitsu Limited
• Original Assignee: Fujitsu Limited
• Inventors: Endo, Susumu, Kohda, Youji
• Primary Examiner(s): Chase, Christian P.
• Assistant Examiner(s): ABEL JALIL, NEVEEN
• Application Number:
  US08/708,981
• Time in Patent Office: 3,721 Days
• Field of Search: 707/10, 707/104, 707/3, 395/701, 395/702, 395/703, 705/14, 705/27, 705/10, 340/286.01, 348/9, 709/206, 370/229, 330/4, 345/327
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: Y10S 707/99931 Database or file accessing
• CPC Class Codes: Y10S 707/99936 Pattern matching access

Abstract

The information retrieving apparatus according to the present invention obtains required information through the Internet. It comprises an input/output unit for inputting first data for use in obtaining retrieved information through the information communications network and second data for use in obtaining advertising information through the information communications network; a retrieved information obtaining unit for obtaining the retrieved information from the retrieving server connected to the information communications network using the first data; an additional information obtaining unit for obtaining the advertising information from a predetermined information server connected to the information communications network using the second data; and an information converting unit for incorporating the advertising information obtained by the additional information obtaining unit into the retrieved information obtained by the additional information obtaining unit. The first and second information combined by the information converting unit are displayed by the input/output unit on a display unit.

Claims

1. An information providing method to provide information through an information communications network, comprising:

receiving retrieval information for a user through the information communications network, wherein the retrieval information is retrieved by an information retrieving server based on retrieval condition data in response to a request to obtain the retrieval information;

selecting one piece of advertising information from among plural pieces of stored advertising information each assigned a predetermined tag corresponding to attributes of the advertising information, according to the retrieval information, wherein the advertising information is automatically retrieved by an advertising information server and only in response to the receiving of the retrieval information and based on provided condition data corresponding to attributes of the user in response to the request to obtain the retrieval information, wherein the selected advertising information corresponds to attributes of the user; and

transmitting the selected advertising information to the user through the information communications network, wherein

said retrieval information includes one of information selected by the user from among plural selection items, information on another server requested by the user to provide information, and information requested by the user to another server, wherein another predetermined tag is added to the provided condition data to retrieve advertising information, and is derived from the retrieval information.

2. An information retrieving method to obtain required information through an information communications network, comprising:

inputting retrieval condition data to obtain retrieval information to an information retrieving apparatus connected to the information communications network;

inputting provided condition data corresponding to attributes of a user to obtain advertising information to the information retrieving apparatus to be displayed to the user;

requesting an information retrieving server connected to the information communications network to provide the retrieval information based on the retrieval condition data;

automatically requesting an advertising information server connected to the information communications network to provide the advertising information which is stored based on predetermined tags corresponding to attributes of the advertising information, only in response to the inputting of the retrieval condition data and based on the provided condition data when the retrieval condition data is input wherein the advertising information provided corresponds to the attributes of the user;

transmitting the retrieval information from the information retrieving server to the information retrieving apparatus in response to a request to transmit the retrieval information from the information retrieving apparatus;

transmitting the advertising information from the advertising information server to the information retrieving apparatus in response to a request to transmit the advertising information from the information retrieving apparatus;

incorporating in the information retrieving apparatus the advertising information transmitted from the advertising information server to the retrieval information transmitted from the information retrieving server; and

displaying in the information retrieving apparatus the retrieval information into which the advertising information is incorporated, wherein

said requesting to provide the retrieval information, said requesting to provide the advertising information, said transmitting the retrieval information, said transmitting the advertising information, said incorporating, and said displaying are performed automatically and only in response to a request to obtain the retrieval information, wherein another predetermined tag is added to the provided condition data to retrieve advertising information, and is derived from the retrieval information.

3. An information retrieving method to obtain required information through an information communications network, comprising:

obtaining, using retrieval condition data, retrieval information from an information retrieving server connected to the information communications network, wherein the retrieval information is retrieved by the information retrieving server based on the retrieval condition data;

automatically obtaining, only in response to the retrieval condition data and based on provided condition data corresponding to attributes of a user, advertising information from a predetermined advertising information server connected to the information communications network, wherein the advertising information is stored based on predetermined tags corresponding the attributes of the advertising information, and the stored advertising information is retrieved by the advertising information server based on the provided condition data, wherein the retrieved advertising information corresponds to the attributes of the user;

incorporating the obtained advertising information into the obtained retrieval information; and

displaying the retrieval information into which the advertising information is incorporated, wherein

said obtaining retrieval information and said obtaining advertising information are automatically performed and only in response to a request to obtain the retrieval information, wherein another predetermined tag is added to the provided condition data to retrieve advertising information, and is derived from the retrieval information.

4. The information retrieving method according to claim 3, further comprising:

selecting by the user the provided condition data from among plural selection items.

5. The information retrieving method according to claim 3, further comprising:

selecting by the user specification data from the advertising information displayed; and

obtaining detailed information through the information communications network based on the selected specification data, wherein the detailed information relates to information about the advertising information.

6. The information retrieving method according to claim 3, further comprising:

inputting and storing the provided condition data to obtain the advertising information;

inputting the retrieval condition data to obtain the retrieval information; and

issuing the request to obtain the retrieval information when the retrieval condition data is input.

7. An information retrieving system to communicate information through an information communications network, comprising:

an information retrieving server retrieving retrieval information based on retrieval condition data;

an advertising information server comprising advertising information stored based on a plurality of predetermined tags corresponding to attributes of the advertising information, and automatically providing stored advertising information based on provided condition data corresponding to attributes of a user, wherein the advertising information automatically provided corresponds to the attributes of the user and is responsive only to the retrieval condition data; and

an information retrieving apparatus receiving the retrieval information from the information server through the information communications network, receiving the advertising information from the advertising information server through the information communications network incorporating the advertising information into the retrieval information, and displaying the retrieval information into which the advertising information is incorporated, wherein only in response to a request to obtain the retrieval information, the information retrieving server retrieves the retrieval information and the advertising information server provides the advertising information automatically based upon the retrieval condition data, wherein another predetermined tag is added to the provided condition data to retrieve advertising information, and is derived from the retrieval information.

8. The information retrieving system according to claim 7, wherein

said information retrieving apparatus comprises:

an input unit inputting retrieval condition data to obtain the retrieval information and provided condition data to obtain the advertising information;

a retrieval information obtaining unit obtaining the retrieval information from said information retrieving server based on the retrieval condition data;

an advertising information obtaining unit obtaining the advertising information from said advertising information server based on the provided condition data;

an information converting unit incorporating the obtained advertising information into the obtained retrieval information; and

a display unit displaying the retrieval information into which the advertising information is incorporated by said information converting unit.

9. The information retrieving system according to claim 8, wherein

said information retrieving apparatus issues a request to provide the advertising information to said advertising information server together with the retrieval condition data in order to obtain the advertising information;

and

said advertising information server obtains the retrieval information from said information retrieving server using the retrieval condition data, selects advertising information according to the obtained retrieval information and provided condition data, and transmits the selected advertising information to said information retrieving apparatus.

10. The information retrieving system according to claim 7, wherein

said advertising information server comprises:

an advertising information data-base unit storing advertising information;

a retrieving unit retrieving the advertising information stored in said advertising information data-base unit; and

an advertising information transmitting unit receiving advertising information specifying data the advertising information from the information retrieving apparatus through the information communications network, and outputting the advertising information retrieved by said retrieving unit according to the advertising information specifying data to said information retrieving apparatus.

11. The information retrieving system according to claim 7, wherein

said information communications network is the Internet;

said information retrieving apparatus is a WWW browser; and

said information retrieving server is a WWW server.

12. An information retrieving system to communicate information through an information communications network, comprising:

an information retrieving server retrieving retrieval information based on retrieval condition data;

an advertising information server comprising advertising information stored based on predetermined tags corresponding to attributes of the advertising information, and automatically providing stored advertising information based on provided condition data corresponding to attributes of a user, wherein the advertising information automatically provided corresponds to the attributes of the user, and is responsive only to the retrieval condition data;

an advertising agent server transmitting the advertising information instead of said advertising information server; and

an information retrieving apparatus receiving the retrieval information from the information server through the information communications network, receiving the advertising information from the advertising agent server through the information communications network incorporating the advertising information into the retrieval information, and displaying the retrieval information into which the advertising information is incorporated, wherein only in response to a request to obtain the retrieval information, the information retrieving server retrieves the retrieval information and the advertising agent server automatically provides the advertising information, wherein another predetermined tag is added to the provided condition data for retrieving advertising information, and is derived from the retrieval information.

13. The information retrieving system according to claim 12, wherein

said information retrieving apparatus issues a request to provide the advertising information to said advertising agent server together with the retrieval condition to obtain the retrieval information, to obtain the advertising information;

and

said advertising agent server obtains the retrieval information from said information retrieving server based on the retrieval condition data, selects advertising information according to the obtained retrieval information and provided condition data to obtain the advertising information, and transmits the selected advertising information to said information retrieving apparatus.

14. The information retrieving system according to claim 12, wherein

said advertising agent server preliminarily obtains the advertising information from said advertising information server through the information communications network.

15. The information retrieving system according to claim 12, wherein

said information communications network is the Internet;

said information retrieving apparatus is a WWW browser; and

said information retrieving server and said advertising agent server are WWW servers.

16. A computer storage medium storing and executing a computer program to perform an information retrieving method to obtain required information through an information communications network, said method comprising:

obtaining retrieval information from an information retrieving server connected to the information communications network based on retrieval condition data, wherein the retrieval information is retrieved by the information retrieving server based on the retrieval condition data;

automatically obtaining advertising information from a predetermined advertising information server connected to the information communications network, wherein the advertising information is stored based on predetermined tags corresponding to the advertising information, only in response to the retrieval condition data and based on provided condition data corresponding to attributes of the user, wherein the advertising information is retrieved by the advertising information server based on the provided condition data such that wherein the retrieved advertising information corresponds to the attributes of the user;

incorporating the obtained advertising information into the obtained retrieval information; and

displaying the retrieval information into which the advertising information is incorporated, wherein

said obtaining retrieval information, said obtaining advertising information, said incorporating, and said displaying are performed automatically and only in response to a request to obtain the retrieval information, wherein another predetermined tag is added to the provided condition data to retrieve advertising information, and is derived from the retrieval information.

17. A computer storage medium storing and executing a computer program to perform an information providing method to provide information through an information communications network, said method comprising:

receiving retrieval information for a user through the information communications network, wherein the retrieval information is retrieved by an information retrieving server based on retrieval condition data in response to a request to obtain the retrieval information;

automatically selecting one piece of advertising information from among plural pieces of stored advertising information comprising predetermined tags corresponding to attributes of the advertising information, only in response to and according to the retrieval information, wherein the advertising information is retrieved by an advertising information server based on provided condition data corresponding to attributes of the user, in response to the request to obtain retrieval information wherein the selected advertising information corresponds to the attributes of the user; and

transmitting the selected advertising information to the user through the information communications network, wherein

said retrieval information includes one of information selected by the user from among plural selection items, information on another server requested by the user to provide information, and information requested by the user to another server, wherein another predetermined tag is added to the provided condition data to retrieve advertising information, and is derived from the retrieval information.

18. An information retrieving apparatus to obtain required information through an information communications network, comprising:

an input unit inputting retrieval condition data to obtain retrieval information through the information communications network and provided condition data corresponding to attributes of a user, to obtain advertising information through the information communications network to be displayed to the user;

a retrieval information obtaining unit obtaining, only in response to the inputting of the retrieval condition data and based on the retrieval condition data, the retrieval information from an information retrieving server connected to the information communications network, wherein the retrieval information is retrieved by the information retrieving server based on the retrieval condition data;

an advertising information obtaining unit automatically obtaining, only in response to the inputting of the retrieval condition data and based on the provided condition data, the advertising information from a predetermined advertising information server connected to the information communications network wherein the advertising information is assigned predetermined tags corresponding to attributes of the advertising information, wherein the advertising information is retrieved by the advertising information server based on the provided condition data wherein the retrieved advertising information corresponds to the attributes of the user;

an information converting unit incorporating the advertising information obtained by said advertising information obtaining unit into the retrieval information obtained by said retrieval information obtaining unit, in response to the inputting of the retrieval condition data; and

a display unit displaying the retrieval information into which the advertising information is incorporated by said information converting unit, wherein

only in response to the inputting of the retrieval condition data, said retrieval information obtaining unit obtains the retrieval information, said advertising information obtaining unit automatically obtains the advertising information, said information converting unit incorporates the obtained advertising information into the obtained retrieval information, and the display unit displays the retrieval information into which the advertising information is incorporated, wherein another predetermined tag is added to the provided condition data to retrieve advertising information, and is derived from the retrieval information.

19. The information retrieving apparatus according to claim 18, wherein

said retrieval condition data includes information retrieving server specifying data about the information retrieving server and retrieval information specifying data about the retrieval information;

said provided condition data includes advertising information server specifying data about the advertising information server and advertising information specifying data about the advertising information;

said retrieval information obtaining unit comprises;

an information retrieving server specifying unit specifying the information retrieving server according to the information retrieving server specifying data,

a retrieval information specifying unit specifying the retrieval information according to the retrieval information specifying data,

an information retrieving server communicating unit communicating with the information retrieving server to obtain the retrieval information, and

a retrieval information storage unit storing the obtained retrieval information;

said advertising information obtaining unit comprises;

an advertising information server specifying unit specifying the advertising information server according to the advertising information server specifying data,

an advertising information specifying unit specifying the advertising information according to the advertising information specifying data,

an advertising information server communicating unit communicating with the advertising information server to obtain the advertising information, and

an advertising information storage unit storing the obtained advertising information; and

said information converting unit incorporates the advertising information stored by said advertising information storage unit into the retrieval information stored by said retrieval information storage unit.

20. The information retrieving apparatus according to claim 19, wherein

said advertising information server communicating unit of said advertising information obtaining unit transmits the information retrieving server specifying data and the retrieval information specifying data to the advertising information server.

21. The information retrieving apparatus according to claim 18, wherein

said retrieval condition data includes information retrieving server specifying data specifying the information retrieving server and retrieval information specifying data specifying the retrieval information;

said provided condition data includes advertising information server specifying data specifying the advertising agent server;

said retrieval information obtaining unit comprises;

an information retrieving server specifying unit specifying the information retrieving server according to the information retrieving server specifying data,

an retrieval information specifying unit specifying the retrieval information according to the retrieval information specifying data,

an information retrieving server communicating unit communicating with the information retrieving server and obtaining the retrieval information, and

a retrieval information storage unit storing the obtained retrieval information;

said advertising information obtaining unit comprises;

an advertising information server specifying unit specifying the advertising information server according to the advertising information server specifying data,

an advertising information server communicating unit transmitting the information retrieving server specifying data and the retrieving information specifying data to the advertising information server and obtaining the advertising information from the advertising information server, and

an advertising information storage unit storing the obtained advertising information; and

said information converting unit incorporates the advertising information stored by said advertising information storage unit into the retrieval information stored by said retrieval information storage unit.

22. The information retrieving apparatus according to claim 18, further comprising:

an advertising information use history recording unit recording a use history of the advertising information; and

an advertising information use history communicating unit reading the use history from said advertising information use history recording unit and sending the use history to a device connected to the information communications network.

23. The information retrieving apparatus according to claim 18, wherein

said information communications network is the Internet;

said information retrieving and advertising information servers are WWW servers and connected to the information retrieving apparatus, which is a WWW browser, through the Internet.

24. The information retrieving apparatus according to claim 18, wherein

said advertising information obtaining unit holds the provided condition data, and automatically requests the advertising information server to provide the advertising information when the retrieval condition data is input to said input unit.

25. An advertising information providing apparatus to provide advertising information to an information retrieving apparatus through an information communications network, comprising:

an advertising information data-base unit storing advertising information by assigning a plurality of predetermined tags corresponding to attributes of the advertising information;

a retrieving unit automatically retrieving advertising information stored in said advertising information data-base unit and responsive only to a request for the advertising information transmitted based on a request by the information retrieving apparatus to obtain retrieval information, wherein another predetermined tag is added to the predetermined tags and is derived from the retrieval information, and the automatically retrieved advertising information corresponds to the plurality of predetermined tags including the other predetermined tag;

an advertising information transmitting unit receiving advertising information specifying data for specifying the advertising information from the information retrieving apparatus through the information communications network, and outputting advertising information retrieved by said retrieving unit according to the advertising information specifying data to said information retrieving apparatus, only in response to a request wherein the information retrieving apparatus obtains retrieval information to an information retrieving server through the information communications network;

an information receiver list indicating a list of information retrieving apparatuses to which said advertising information providing apparatus transmits advertising information through the information communications network; and

an advertising information use history recording unit storing a use history of advertising information for each of the information retrieving apparatuses recorded on said information receiver list, wherein

said advertising information transmitting unit receives the use history of the advertising information from an information retrieving apparatus recorded on said information receiver list, and records the use history on said advertising information use history recording unit.

26. The advertising information providing apparatus according to claim 25, wherein

said advertising information specifying data is attribute information of a user of said information retrieving apparatus.

27. The advertising information providing apparatus according to claim 25, wherein

said advertising information transmitting unit comprises:

a communicating unit communicating with said information retrieving apparatus;

an advertising information specifying unit storing the advertising information specifying data received from said information retrieving apparatus through said communicating unit; and

an advertising information storage unit storing advertising information retrieved from said advertising information data-base unit by said retrieving unit.

28. The advertising information providing apparatus according to claim 27, wherein

said advertising information transmitting unit further comprises:

an information retrieving server holding unit storing information retrieving server specifying data received from said information retrieving apparatus to specify an information retrieving server connected to the information communications network, and to specify the information retrieving server according to the information retrieving server specifying data;

a retrieval information holding unit storing retrieval information specifying data received from said information retrieving apparatus to specify specifying retrieval information from the information retrieving server, and to specify the retrieval information according to the retrieval information specifying data; and

a retrieval information storage unit storing the retrieval information obtained from the information retrieving server according to the information retrieving server specifying data and the retrieval information specifying data, wherein

said retrieving unit retrieves from said advertising information data-base unit based on the advertising information specifying data stored in said advertising information specifying unit and the retrieval information stored in said retrieval information storage unit, and stores retrieved advertising information in said advertising information storage unit.

29. The advertising information providing apparatus according to claim 28, wherein

said information communications network is the Internet;

said information retrieving apparatus is a WWW browser;

said information retrieving server is a WWW server; and

said WWW browser and said WWW server are connected to said advertising information providing apparatus through the Internet.