Method for conveniently enabling a web server to provide commercial promotions using compiled code

• US 7,139,793 B2
• Filed: 05/01/2001
• Issued: 11/21/2006
• Est. Priority Date: 05/01/2001
• Status: Expired due to Fees

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Trevathan, Matthew Bunkley, Lala, Ravesh
• Primary Examiner(s): VU, THONG H
• Application Number:
  US09/846,311
• Publication Number:
  US 20020165908A1
• Time in Patent Office: 2,030 Days
• Field of Search: 709/203, 709/224, 709/201, 709/219, 709/221, 709/204, 705/10, 705/14, 705/5, 705/26, 705/37, 705/50, 483/1, 483/41, 382/100, 382/185, 707/2, 707/5, 707/10, 707/100, 707/103, 463/16, 715/700, 715/866
• US Class Current: 709/203
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0234 Rebates after completed purchase
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

An improved method for enabling an electronic commerce web server to provide commercial promotions. Modules of selectively executable compiled web server code are included within the web server'"'"'s larger body of compiled code. A database contains the terms of each promotion and an association of each promotion with one of the modules. When a commercial transaction arrives at the server, the transaction is checked for a qualifying value that matches one of the qualifying values of the promotions in the database. When a match is found, the associated module of selectively executable compiled web server code is executed, thereby providing the promotion.

Claims

1. A method for enabling a web server to provide a commercial promotion, comprising the acts of:

detecting a qualifying value of a commercial transaction;

checking a database of promotions for presence of a promotion that includes the qualifying value; and

when a promotion that includes the qualifying value is present in the database, associating the qualifying value of the promotion with a module of selectively executable compiled web server code residing on a server'"'"'s body of compiled code, selecting the module of selectively executable compiled web server code and executing the module of selectively executable compiled web server code that provides the promotion,

wherein the associating is made explicitly by pointers that are included in terms of the promotions.

2. A method for enabling a web server to provide a commercial promotion, comprising the acts of:

detecting a qualifying value of a commercial transaction;

checking a database of promotions for presence of a promotion that includes the qualifying value;

when a promotion that includes the qualifying value is present in the database, determining a reward value of the promotion that includes the qualifying value based on associating a module of selectively executable compiled web server code residing on a server'"'"'s body of compiled code made explicitly by pointers that are included in terms of the promotion; and

executing the module of selectively executable compiled web server code associated with the reward.

3. The method of claim 2, wherein the module is associated with the reward value by a pointer of the pointers.

4. The method of claim 3, wherein the pointer is in the database.

5. The method of claim 2, further including the act of advancing a promotion counter in response to executing the module.

6. The method of claim 2, wherein the database stores terms of the promotion and information identifying the module of selectively executable compiled web server code, and wherein the method further comprises:

creating and defining the promotion by entering the terms of the promotion into the database; and

adding, ending or changing of the promotion by interacting with the database through a database editor.

7. A method for enabling a web server to provide a commercial promotion, comprising the acts of:

detecting a qualifying value of a commercial transaction;

checking a database of promotions for presence of a promotion that includes the qualifying value;

when a promotion that includes the qualifying value is present in the database, determining whether the promotion that includes the qualifying value is active; and

when the promotion that includes the qualifying value is active, determining a reward value of the promotion that includes the qualifying value and executing a module of selectively executable compiled code associated with the reward value.

8. The method of claim 7, wherein the act of determining whether the promotion that includes the qualifying value is active further includes the act of checking a start date.

9. The method of claim 7, wherein the act of determining whether the promotion that includes the qualifying value is active further includes the act of checking a stop date.

10. The method of claim 7, further including the act of advancing a promotion counter in response to executing the module.

11. The method of claim 7, wherein the database stores terms of the promotion and information identifying the module of selectively executable compiled code, and wherein the method further comprises:

creating and defining the promotion by entering the terms of the promotion into the database; and

adding, ending or changing of the promotion by interacting with the database through a database editor.

12. Programmable media containing programmable software for enabling a web server to provide a commercial promotion, the programmable software comprising the steps of:

detecting a qualifying value of a commercial transaction;

checking a database of promotions for presence of a promotion that includes the qualifying value; and

when a promotion that includes the qualifying value is present in the database, executing a module of selectively executable compiled web server code that provides the promotion.

13. The programmable media containing programmable software of claim 12, wherein the programmable software enables one of adding, ending and changing of the promotion by interacting with the database through a database editor.

14. Programmable media containing programmable software for enabling a web server to provide a commercial promotion, the programmable software comprising the steps of:

detecting a qualifying value of a commercial transaction;

checking a database of promotions for presence of a promotion that includes the qualifying value;

when a promotion that includes the qualifying value is present in the database, determining a reward value of the promotion that includes the qualifying value; and

executing a module of selectively executable compiled code associated with the reward value.

15. The programmable media containing programmable software of claim 14, wherein the module is associated with the reward value by a pointer.

16. The programmable media containing programmable software of claim 15, wherein the pointer is in the database.

17. The programmable media containing programmable software of claim 15, wherein the module is associated with the reward value implicitly.

18. The programmable media containing programmable software of claim 15, further including the act of advancing a promotion counter in response to executing the module.

19. Programmable media containing programmable software for enabling a web server to provide a commercial promotion, the programmable software comprising the steps of:

detecting a qualifying value of a commercial transaction;

checking a database of promotions for presence of a promotion that includes the qualifying value;

when a promotion that includes the qualifying value is present in the database, determining whether the promotion that includes the qualifying value is active; and

when the promotion that includes the qualifying value is active, determining a reward value of the promotion that includes the qualifying value and executing a module of selectively executable compiled code associated with the reward value.

20. The programmable media containing programmable software of claim 19, wherein the act of determining whether the promotion that includes the qualifying value is active further includes the act of checking a start date.

21. The programmable media containing programmable software of claim 19, wherein the act of determining whether the promotion that includes the qualifying value is active further includes the act of checking a stop date.

22. The programmable media containing programmable software of claim 19, further including the act of advancing a promotion counter in response to executing the module.