Dynamic mobile advertising system

• US 7,154,383 B2
• Filed: 07/09/2003
• Issued: 12/26/2006
• Est. Priority Date: 07/09/2003
• Status: Expired due to Fees

• Current Assignee: Murat Ergen
• Original Assignee: Steven Earl Berquist
• Inventors: Berquist, Steven Earl
• Primary Examiner(s): NGUYEN, PHUNG
• Application Number:
  US10/616,150
• Publication Number:
  US 20050012598A1
• Time in Patent Office: 1,266 Days
• Field of Search: 340/425.5, 340/691.6, 340/990, 340/995.1, 340/7.48, 340/988, 701/200, 701/213, 455/456, 405/97
• US Class Current: 340/425.5
• CPC Class Codes: G09F 21/04 by land vehicles
• CPC Class Codes: G09F 21/042 the advertising matter being fixed on the roof of the vehicles
• CPC Class Codes: G09F 21/048 Advertisement panels on sides, front or back of vehicles

Abstract

Disclosed herein is a vehicle mountable mobile advertising system for displaying a plurality of advertising messages. The advertising system is protected from inclement weather by a protective enclosure. The protective enclosure is provided with at least one message viewing window. The advertising display is adapted to change a displayed message based upon detected motion of the vehicle. When it is detected that the vehicle is in a traffic jam the messages being displayed change frequently. To facilitate the autonomous operation of the advertising system, the system is provided with a motion sensor. The system is also to be provided with programmable logic and memory so that a royalty stream may be developed for the messages displayed. The system is also adapted to transmit audio messages associated with displayed visual messages.

Claims

1. A method of dynamically displaying advertising comprising:

attaching a dynamic display apparatus to a vehicle;

storing a plurality of advertising messages;

displaying an advertising message via the display apparatus;

providing the vehicle with a brake light monitoring device;

monitoring the electrical activity of the vehicles brake lights;

determining that the vehicle is substantially stationary from monitored brake light electrical activity; and

advancing advertising messages displayed when the vehicle is determined to be substantially stationary.

2. The method of displaying advertising according to claim 1, further comprising displaying advertising messages for a predetermined amount of time when the vehicle is determined to be substantially stationary.

3. The method of displaying advertising according to claim 1, further comprising determining a billing amount to charge an advertiser based upon advertising information stored in the log.

4. The method of displaying advertising according to claim 1, further comprising programming a programmable logic unit to change displayed advertising messages after a predetermined period of time when the vehicle is stationary.

5. The method of displaying advertising according to claim 1, further comprising programming a programmable logic unit to continuously display a selected advertising message when the vehicle is moving.

6. The method of displaying advertising according to claim 1, further comprising programming a programmable logic unit capable of retrieving demographic data correlated with a current location and to display a selected advertising message appropriate to the demographics when the vehicle is located in a specific geographic location.

7. The method of displaying advertising according to claim 1, wherein the display of advertising information is logged to track at least one of the following:

the advertising message being displayed, the location of the vehicle when each advertising message is displayed, a geographic location that each advertising message is displayed, and a cumulative duration that each advertising message is displayed.

8. A method of dynamically displaying advertising comprising:

attaching a dynamic display apparatus to a vehicle;

storing a plurality of advertising messages;

displaying an advertising message via the display apparatus;

providing the vehicle with a brake light timing device;

monitoring a time that the vehicle brake lights are deployed;

determining that the vehicle is substantially stationary from monitored brake light deployment time; and

advancing advertising messages displayed when the brake light deployment time is determined to be longer than a predetermined brake light time.

9. The method of displaying advertising according to claim 8, further comprising displaying advertising messages for a predetermined amount of time when the brake light deployment time is determined to be longer than a predetermined brake light time.

10. The method of displaying advertising according to claim 8, further comprising determining a billing amount to charge an advertiser based upon advertising information stored in the log.

11. The method of displaying advertising according to claim 8, further comprising programming a programmable logic unit to change displayed advertising messages after a predetermined period of time when the vehicle is stationary.

12. The method of displaying advertising according to claim 8, further comprising programming a programmable logic unit to continuously display a selected advertising message when the vehicle is moving.

13. The method of displaying advertising according to claim 8, further comprising programming a programmable logic unit capable of retrieving demographic data correlated with a current location and to display a selected advertising message appropriate to the demographics when the vehicle is located in a specific geographic location.

14. The method of displaying advertising according to claim 8, wherein the display of advertising information is logged to track at least one of the following:

the advertising message being displayed, the location of the vehicle when each advertising message is displayed, a geographic location that each advertising message is displayed, and a cumulative duration that each advertising message is displayed.