System and method for short-range wireless retail advertising aimed at short-range wireless protocol-enabled personal devices

• US 7,155,210 B2
• Filed: 12/13/2001
• Issued: 12/26/2006
• Est. Priority Date: 12/13/2001
• Status: Expired due to Term

• Current Assignee: NCR Voyix Corporation
• Original Assignee: NCR Corporation
• Inventors: Benson, Christopher M.
• Primary Examiner(s): LE, DANH C
• Application Number:
  US10/015,431
• Publication Number:
  US 20030114146A1
• Time in Patent Office: 1,839 Days
• Field of Search: 455/414.1, 455/414.3, 455/456.6, 455/432.1, 455/426.1, 455/414.2, 705/14, 705/26, 705/27, 705/15, 340/5.91
• US Class Current: 455/414.2
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor
• CPC Class Codes: H04W 84/10 Small scale networks; Flat hierarchical networks
• CPC Class Codes: H04W 84/18 Self-organising networks, e.g. ad-hoc networks or sensor networks

Abstract

A system, method and apparatus is presented that provides advertising transmitted from a business to prospective customers that are proximate the business premises via a short-range wireless transmission protocol receivable by personal devices enabled with the short-range wireless transmission protocol. Preferably, the personal devices are already enabled with the short-range wireless transmission protocol. As well, the short-range wireless transmission protocol is preferably Bluetooth™. The advertising may be either only one-way from the business or may be interactive (two-way) between the business and a prospective customer. In the one-way transmission mode, the personal device only receives the advertisement. The advertisement is preferably automatically received and played on the personal device. In the interactive or two-way mode, the personal device not only receives the advertisement, the personal device is able to interact with or respond to the advertisement. In the interactive mode the personal device is thus operative to send information back to the business.

Claims

1. A method of providing an advertisement for a store to prospective customer comprising the steps of:

compiling an advertisement;

formatting the advertisement into a radio signal having a radio transmission protocol that is receivable by a personal device of a prospective customer, the personal device having a radio receiver enabled to receive the transmission protocol signal;

transmitting the radio signal from the store to a perimeter of a source of the radio signal with a signal strength sufficient to be received by a personal device that is removed from the source of the radio signal; and

in response to an offer contained in the advertisement, receiving a request from the personal device.

2. The method of claim 1, wherein the perimeter is inside the store.

3. The method of claim 1, wherein the perimeter is outside the store.

4. The method of claim 1, wherein the step of formatting utilizes Bluetooth™

radio transmission protocol, and the radio receiver of the personal device is Bluetooth™

enabled.

5. The method of claim 4, wherein the step of formatting includes the step of providing an interactive component to the radio signal.

6. An apparatus for providing an advertisement to a prospective customer comprising:

a storage device operative to store an advertisement;

a transmitter in communication with the storage device and operative to receive the advertisement from the storage device, the transmitter further operative to format the advertisement into a radio signal having a radio transmission protocol that is receivable by a personal device of a prospective customer having a radio receiver enabled to receive the transmission protocol signal;

an antenna in communication with the transmitter and operative to transmit the radio signal with sufficient strength from the store to within a perimeter of the transmitter; and

in response to an offer contained in the advertisement, receiving a request from the personal device.

7. The method of claim 6, wherein the perimeter is inside the store.

8. The method of claim 6, wherein the perimeter is outside the store.

9. The apparatus of claim 6, wherein the transmitter is operative to format the advertisement into a radio signal having Bluetooth™

radio transmission protocol.

10. The apparatus of claim 9, wherein the transmitter is operative to provide an interactive component to the radio signal.

11. A system for store advertising comprising:

a storage device operative to store a store advertisement;

a transmitter located at the store and in communication with the storage device and operative to receive the advertisement from the storage device, the transmitter further operative to format the advertisement into a radio signal having a radio transmission protocol that is receivable by a personal device of a prospective customer having a radio receiver enabled to receive the transmission protocol signal;

a receiver located at the store and operative to receive an incoming radio signal of the radio transmission protocol from the personal device of the prospective customer;

an antenna located at the store and in communication with the transmitter and the receiver, the antenna operative to transmit the radio signal with sufficient strength from the store to within a perimeter of the transmitter and receive the incoming radio signal from the personal device; and

in response to an offer contained in the advertisement, receiving a request from the personal device.

12. The system of claim 11, wherein the perimeter is a limited distance outside of the store.

13. The system of claim 11, wherein the perimeter is inside of the store.

14. The system of claim 11, wherein the transmitter is operative to format the advertisement into a radio signal having Bluetooth™

radio transmission protocol.

15. The system of claim 11, wherein the transmitter is operative to provide an interactive component to the radio signal.

16. A system for store advertising comprising:

a storage device operative to store a store advertisement;

a transmitter in communication with the storage device and operative to receive the advertisement from the storage device, the transmitter further operative to format the advertisement into a radio signal having a radio transmission protocol that is receivable by a personal device of a prospective customer having a radio receiver enabled to receive

the transmission protocol signal;

an antenna located at or about a position proximate to the store and in communication with the transmitter and the receiver, the antenna operative to transmit the radio signal with a signal strength sufficient to be received by a personal device that is greater than 50 meters removed from the antenna; and

in response to an offer contained in the advertisement, receiving a request from the personal device.

17. The system of claim 16, wherein the transmitter and antenna are further operative to transmit the radio signal to a perimeter that is about 100 meters from the antenna.

18. The system of claim 17, wherein the perimeter comprises an area within the store and an area outside of the store.