System for communicating product and service related information to a user based on direction of movement

• US 7,155,405 B2
• Filed: 05/12/2003
• Issued: 12/26/2006
• Est. Priority Date: 12/31/2002
• Status: Active Grant

• Current Assignee: Symbol Technologies, LLC (Zebra Technologies Corporation)
• Original Assignee: Symbol Technologies, Inc. (Zebra Technologies Corporation)
• Inventors: Petrovich, Adam M.
• Primary Examiner(s): Smith, Jeffrey A.
• Assistant Examiner(s): Levine, Adam
• Application Number:
  US10/435,971
• Publication Number:
  US 20040147270A1
• Time in Patent Office: 1,324 Days
• Field of Search: 705/14, 705/26, 705/27, 705/10, 705/16, 705/1, 235/375, 235/376, 235/383, 235/380, 235/381, 235/462, 235/472, 235/385, 235/451
• US Class Current: 705/26.61
• CPC Class Codes: G06Q 20/04 Payment circuits
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/322 Aspects of commerce using mobile devices [M-devices]
• CPC Class Codes: G06Q 20/327 Short range or proximity payments by means of M-devices
• CPC Class Codes: G06Q 20/3276 using a pictured code, e.g. barcode or QR-code, being read by the M-device
• CPC Class Codes: G06Q 20/3278 RFID or NFC payments by means of M-devices
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G07G 1/0045 with a code reader for reading of an identifying code of the article to be registered, e.g. barcode reader or radio-frequency identity [RFID] reader
• CPC Class Codes: G07G 1/145 PLU-management

Abstract

Architecture for presenting m-commerce transaction data to a user. An m-commerce device includes a device reading apparatus adapted to read a dataform. At least one item for purchase has associated therewith an item dataform readable by the m-commerce device, the item dataform linked to item information of the item. A terminal is provided for interactive presentation of information to the user. The m-commerce device and terminal are in communication over a network such that item information input to the m-commerce device is transmitted to the terminal for interactive presentation to the user.

Claims

1. A system that facilitates presenting user transaction data to a user, comprising:

a terminal that communicates at least product-related and/or service-related information to a user; and

an m-commerce device, capable of reading a dataform corresponding to a product and/or service, the m-commerce device communicating product and/or service data to the terminal, wherein the terminal communicates the product-related and/or service-related information to the user, the terminal determines a direction of movement of the user from a comparison of locations of at least two dataforms that have been read, and communicates additional product-related and/or service-related information to the user based upon the direction of movement of the user.

2. The system of claim 1, the terminal communicating the information to the user in response to the user entering within a predetermined proximity to the terminal.

3. The system of claim 1, the product-related and/or service-related information comprising information supplemental to that of the product-related and/or service-related data.

4. The system of claim 3, the terminal providing information regarding secondary products and/or secondary services that is related to the product and/or service.

5. The system of claim 1, further comprising a classifier that facilitates determining the type of information to be presented to the user via the terminal.

6. The system of claim 5, the classifier comprising a support vector machine.

7. The system of claim 5, the classifier comprising a Bayesian network.

8. The system of claim 5, the classifier being explicitly and implicitly trained.

9. The system of claim 1, the m-commerce device reading a terminal dataform of the terminal, in response to which the product-related and/or service-related information is presented to the user.

10. The system of claim 9, the m-commerce device transmitting terminal dataform data representative of the terminal dataform.

11. The system of claim 9, the terminal dataform uniquely associated with the location of the terminal.

12. The system of claim 9, the m-commerce device transmitting terminal dataform data representative of the terminal dataform to a server, which server includes an association of the terminal dataform data and the location information of the terminal.

13. The system of claim 1, in response to the m-commerce device reading the product and/or service dataform the product and/or service data is stored in the m-commerce device and the product and/or service data information presented to the user via the m-commerce device.

14. The system of claim 1, the product and/or service, data communicated wirelessly to the terminal.

15. The system of claim 1, the product and/or service data communicated wirelessly via a global communication network to the terminal.

16. The system of claim 1, the location of the user determined from the location of the dataform that has been read.

17. The system of claim 16, the user presented with predicted product and/or service data via the m-commerce device according to the user location.

18. The system of claim 1, the additional product and/or service data comprises predicted product and/or service data presented to the user via the m-commerce device according to the direction of movement of the user.

19. The system of claim 1, the m-commerce device receiving an electronic coupon in response to the dataform being read.

20. The system of claim 19, the electronic coupon transmitted and applied automatically to the transaction.

21. The system of claim 1, the terminal reading an m-commerce dataform of the m-commerce device, in response to which the product-related and/or service-related information is presented to the user.

22. The system of claim 21, the terminal transmitting data representative of the m-commerce dataform to a server, which server includes an association of the dataform with the product-related and/or service-related information.

23. The system of claim 1, the m-commerce device transmitting the product-related and/or service-related information over at least one of a wired and wireless network on which the terminal is disposed.

24. The system of claim 1, the terminal including a terminal dataform that is a least one of a bar code, encoded in association with a transponder system, encoded in association with an RFID system and a magnetically encoded media.

25. The system of claim 1, the product-related and/or service-related information transmitted wirelessly from the m-commerce device over a network to the terminal, which network comprises at least one of a global communication network, LAN, WAN, and W/WAN.

26. The system of claim 1, the m-commerce device, presenting at least one of advertising information and preferences information to the user.

27. The system of claim 1, further comprising presenting at least one of advertising information and preferences information to the user via the terminal.

28. The system of claim 1, the dataform presented on a sign in association with a first product and/or service, after which the dataform presented on the sign is reassociated with a second product and/or service.

29. The system of claim 28, the user reads the dataform with the m-commerce device to indicate interest and/or intent in the corresponding first product and/or service, in response to which the user receives information related and/or unrelated to the dataform.

30. The system of claim 1, a plurality of dataforms presented on a signboard in association with corresponding products and/or services, the signboard further associated with a promotional program that includes the products and/or services.

31. The system of claim 30, the user reads at least one of the plurality of dataforms with the m-commerce device to indicate interest and/or intent in the corresponding first product and/or service, in response to which the user receives information related and/or unrelated to the dataform.