Method and system of advertising in a mobile communication system

• US 7,162,226 B2
• Filed: 05/21/2004
• Issued: 01/09/2007
• Est. Priority Date: 04/13/2004
• Status: Expired due to Fees

• Current Assignee: Global Direct Management Corporation
• Original Assignee: Global Direct Management Corporation
• Inventors: Papulov, Michael V.
• Primary Examiner(s): Tran, Congvan
• Application Number:
  US10/851,524
• Publication Number:
  US 20050227679A1
• Time in Patent Office: 963 Days
• Field of Search: 455/414.3, 455/414.1, 455/90.1, 455418-419, 455/420, 455/412.1, 455/412.2
• US Class Current: 455/414.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04M 2242/15 Information service where the information is dependent on the location of the subscriber
• CPC Class Codes: H04M 3/02 Calling substations, e.g. by ringing selective calling H04Q
• CPC Class Codes: H04M 3/42348 Location-based services which utilize the location information of a target
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04Q 2213/13098 Mobile subscriber
• CPC Class Codes: H04Q 2213/13376 Information service, downloading of information, 0800/0900 services
• CPC Class Codes: H04Q 3/0029 Provisions for intelligent networking

Abstract

A method for advertising in a mobile communication system may include generating a request for advertisement information, transmitting the request for advertisement information to an advertisement device, wherein the advertisement device stores a plurality of advertisement information, receiving requested advertisement information from the advertisement device, storing the requested advertisement information in a storage device and presenting selected advertisement information along with notification information indicating an incoming request for connection to a user of a mobile communication device when a request for connection is received by the mobile communication device. The presented selected advertisement information may be stored and statistic information relates to the selected advertisement information may be generated and sent to the advertisement device. The statistic information may be utilized to offset the cost of using the mobile communication system for the user or to track use of the system. The advertisement information may be requested, provides, received and stored during a stand by mode of the mobile communication device. The advertisement information may be request, provided received and stored during a non-peak time on a provider network used by the mobile communication device.

Claims

1. A system for advertising in a mobile communication system comprises:

an advertisement device adapted to store a plurality of advertisement information and to provide requested advertisement information;

a mobile communication device; and

a provider network adapted to provide communication between the advertisement device and the mobile communication device, wherein the mobile communication device further comprises;

a requesting device adapted to generate a request for advertisement information;

a transmission device adapted to send at least the request for advertisement information to the advertisement device;

a receiving device adapted to receive at least the requested advertisement information provided by the advertisement device;

a storage device adapted to store at least the requested advertisement information;

an interface device adapted to present selected advertisement information from the requested advertisement information to a user of the mobile communication device when a request for connection to a second communication device is received by the mobile communication device along with notification information indicating the incoming request for connection; and

a notification device adapted to record the selected advertisement information presented to the user by the interface device.

2. A system for advertising in a mobile communication system comprises:

an advertisement device adapted to store a plurality of advertisement information and to provide requested advertisement information;

a mobile communication device;

a provider network adapted to provide communication between the advertisement device and the mobile communication device, wherein the mobile communication device further comprises;

a requesting device adapted to generate a request for advertisement information,

a transmission device adapted to send at least the request for advertisement information to the advertisement device,

a receiving device adapted to receive at least the requested advertisement information provided by the advertisement device,

a storage device adapted to store at least the requested advertisement information, a connection request device adapted to provide a request for connection to a second communication device, wherein

selected advertisement information from the requested advertisement information and the request for connection are transmitted to the second communication device, such that the selected advertisement information is presented to a user of the second mobile communication device with notification information indicating the incoming request for connection; and

a notification device, positioned at the second communication device, adapted to record the selected advertisement information presented to the user of the second communication device.

3. A method of advertising in a mobile communication system comprises:

generating a request for advertisement information at a mobile communication device;

transmitting at least the request for advertisement information to an advertisement device;

providing requested advertisement information from the advertisement device;

receiving at least the requested advertisement information provided by the advertisement device;

storing at least the requested advertisement information;

presenting selected advertisement information from the requested advertisement information and notification information indicating an incoming request for connection to a user of the mobile communication device when the request for connection to a second communication device is received; and

recording the selected advertisement information presented to the user using a notification device.

4. A method for advertising in a mobile communication system comprises:

generating a request for advertisement information at a mobile communication device;

transmitting at least the request for advertisement information to an advertisement device;

providing requested advertisement information from the advertisement device;

receiving at least the requested advertisement information provided by the advertisement device;

storing at least the requested advertisement information;

generating a request for connection to a second communication device;

transmitting the request for connection and selected advertisement information from the requested advertisement information to the second communication device such that the selected advertisement information and notification information indicating the request for connection are presented to a user of the second communication device when the request for connection is received; and

recording, at the second communication device, the selected advertisement information presented to the user.

5. A computer system comprising:

a processor; and

a program storage device readable by the computer system, embodying a program of instructions executable by the processor to perform method steps for advertising in a mobile communication system, the method steps comprising;

generating a request for advertisement information at a mobile communication device;

transmitting at least the request for advertisement information to an advertisement device;

providing requested advertisement information from the advertisement device;

receiving at least the requested advertisement information provided by the advertisement device;

storing at least the requested advertisement information;

presenting selected advertisement information from the requested advertisement information and notification information indicating an incoming request for connection to a user of the mobile communication device when the request for connection to a second communication device is received; and

recording the selected advertisement information presented to the user using a notification device.

6. A computer system comprising:

a processor; and

a program storage device readable by the computer system, embodying a program of instructions executable by the processor to perform method steps for advertising in a mobile communication system, the method steps comprising;

generating a request for advertisement information at a mobile communication device;

transmitting at least the request for advertisement information to an advertisement device;

providing requested advertisement information from the advertisement device;

receiving at least the requested advertisement information provided by the advertisement device;

storing at least the requested advertisement information;

generating a request for connection to a second communication device;

transmitting the request for connection and selected advertisement information from the requested advertisement information to the second communication device such that the selected advertisement information and notification information indicating the incoming request for connection are presented to a user of the second communication device when the request for connection is received; and

recording, at the second communication device, the selected advertisement information presented to the user.

7. A system for advertising in a mobile communication system comprises:

a mobile communication device; and

a provider network adapted to allow communication with the mobile communication device, wherein the mobile communication device further comprises;

a caller identification device adapted to identify a telephone number of an incoming request for connection to the mobile communication device;

a local advertisement device adapted to store a plurality of advertisement information related to a plurality of individuals identified at least by telephone number, wherein

the local advertisement device compares the identified telephone number to telephone numbers of the plurality of individuals and provides specific advertisement information related to a matching individual; and

an interface device adapted to present the specific advertisement information to a user of the mobile communication device with notification information indicating the incoming request for connection.

8. The system of claim 7, further comprising:

an advertising device adapted to store a plurality of advertisement information and to provide requested advertisement information, wherein the mobile communication device further comprises;

a requesting device adapted to request advertisement information based on the identified telephone number from the advertisement device when the local advertisement device does not provide the specific advertisement information related to the matching individual.

9. The system of claim 8, wherein the requesting device generates a request for advertisement information and sends the request to the advertisement device via the provider network when the local advertisement device does not provide specific advertisement information related to the matching individual.

10. The system of claim 9, wherein the requesting device sends the identified telephone number to the advertisement device with the request for advertisement information to the advertisement device.

11. The system of claim 10, wherein the advertisement device provides requested advertisement information to the requesting device based on the identified telephone number.

12. The system of claim 8, wherein the requested advertisement information is presented to the user of the mobile communication device via the interface device with the notification information indicating the incoming request for connection.

13. A method for advertising in a mobile communication system comprises:

identifying a telephone number of an incoming request for connection to a mobile communication device;

comparing the identified telephone number to telephone numbers of a plurality of individuals, wherein the telephone numbers of the plurality of individuals are stored in a local advertisement device along with related advertisement information related to each of the plurality of individuals;

providing specific advertisement information related to a matching individual when the identified telephone number matches the telephone number of the matching individual; and

presenting the specific advertisement information to a user of the mobile communication device with notification information indicating the incoming request for connection via an interface device.

14. A computer system comprising:

a processor; and

a program storage device readable by the computer system, embodying a program of instructions executable by the processor to perform method steps for advertising in a mobile communication system, the method steps comprising;

identifying a telephone number of an incoming request for connection to a mobile communication device;

comparing the identified telephone number to telephone numbers of a plurality of individuals, wherein

the telephone numbers of the plurality of individuals are stored in a local advertisement device along with related advertisement information related to each of the plurality of individuals;

providing specific advertisement information related to a matching individual when the identified telephone number matches the telephone number of the matching individual; and

presenting the specific advertisement information to a user of the mobile communication device with notification information indicating the incoming request for connection via an interface device.

15. A system for advertising in a mobile communication system comprises:

an advertisement device adapted to store a plurality of advertisement information and to provide requested advertisement information;

a mobile communication device; and

a provider network adapted to provide communication between the advertisement device and the mobile communication device, wherein the mobile communication device further comprises;

a requesting device adapted to generate a request for advertisement information from the advertisement device;

a transmission/receiving device adapted to transmit information, including the request for connection and to receive information, including the requested advertisement information via the provider network;

a storage device adapted to store at least requested advertisement information from the advertisement device provided in response to the request; and

an interface device adapted to present selected advertisement information from the requested advertisement information to a user of the mobile communication device when a request for connection to a second communication device is received by the mobile communication device along with notification information indicating the incoming request for connection.

16. The system of claim 15, wherein the advertisement information stored on the advertisement device includes a plurality of advertisement information units, wherein each advertisement information unit includes advertisement information related to one advertisement.

17. The system of claim 16, wherein the requested advertisement information includes a plurality of advertisement information units.

18. The system of claim 17, wherein the request for connection is generated while the mobile communication device is in a stand by mode.

19. The system of claim 18, wherein the request for connection is generated and transmitted and the requested advertisement information is received and stored during the stand by mode.

20. The system of claim 19, wherein the request for connection is generated and transmitted and the requested advertisement device is received and stored during a non-peak time on the provider the network.

21. A method for advertising in a mobile communication system comprises:

generating a request for advertisement information;

transmitting the request for advertisement information to an advertisement device, wherein

the advertisement device stores a plurality of advertisement information;

receiving requested advertisement information from the advertisement device;

storing the requested advertisement information in a storage device; and

presenting selected advertisement information along with notification information indicating an incoming request for connection to a user of a mobile communication device when a request for connection is received by the mobile communication device.