Method and system for advertisement using internet browser to insert advertisements
First Claim
Patent Images
1. A method of integrating and displaying an advertisement with a particular electronic content, comprising steps of:
- identifying and accessing said particular electronic content;
inserting said particular electronic content into a display of a browsable electronic book;
dynamically receiving said advertisement;
inserting said advertisement into said display;
preparing said content and said advertisement for display; and
displaying said content and said advertisement in a browsable electronic book configured to display a plurality of pages simultaneously flipping as a group or individually.
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Accused Products
Abstract
An electronic advertisement method and system for an Internet browser with a book-like page-based flipping interface. Full pages of electronic advertisements presented on the computer screen are possible without obstructing the viewing and reading of other contents. This benefits both the viewer as well as the advertiser. An advertisement matching/delivery system provides a novel method of inserting advertisements into content as well as a novel method for revenue sharing among the parties involved.
52 Citations
69 Claims
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1. A method of integrating and displaying an advertisement with a particular electronic content, comprising steps of:
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identifying and accessing said particular electronic content; inserting said particular electronic content into a display of a browsable electronic book; dynamically receiving said advertisement; inserting said advertisement into said display; preparing said content and said advertisement for display; and displaying said content and said advertisement in a browsable electronic book configured to display a plurality of pages simultaneously flipping as a group or individually. - View Dependent Claims (2, 3, 4, 5, 6, 15, 16, 17, 18, 19, 20, 21, 42)
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7. A system for inserting an advertisement into a particular electronic content, comprising:
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a content request device configured to allow a reader to identify said particular electronic content; a receiver configured to dynamically receive said advertisement to be inserted within said particular electronic content; an insertion mechanism configured to insert said advertisement into said particular electronic content;
a display preparation device configured to prepare said content including said advertisement for display; anda display device configured to display a browsable electronic book comprising a plurality of pages simultaneously flipping as a group or individually and having said advertisement contained on at least one of said flipping pages. - View Dependent Claims (8, 9, 22, 23, 24, 25, 26, 27, 28)
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10. A system for inserting an advertisement into a particular electronic content, comprising:
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means for identifying said particular electronic content; means for dynamically receiving said advertisement to be inserted within said particular electronic content; means for inserting said advertisement into said particular electronic content; and means for displaying said content including said advertisement in a browsable electronic book configured to display a plurality of pages simultaneously flipping as a group or individually with said advertisement contained on at least one of said flipping pages. - View Dependent Claims (29, 30)
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11. A method of generating revenue, comprising steps of:
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receiving a content from a web site; dynamically receiving an advertisement to be inserted within said content; inserting said advertisement at a location within said content; preparing said content including said advertisement for display; displaying said content including said advertisement in a browsable electronic book configured to display a plurality of pages simultaneously flipping as a group or individually with said advertisement contained on at least one of said flipping pages; and billing an advertiser using said advertisement to promote a product. - View Dependent Claims (12, 31, 32, 34, 35, 37, 38, 39)
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13. A system for generating advertising revenue, comprising:
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means for accessing a content from a web site; means for gathering demographic information regarding a population likely to be accessing said content; means for matching the gathered demographic information with a target audience of said advertisement; means for accessing said advertisement based upon a target audience matching advertising criteria; means for preparing said content including dynamically receiving said advertisement for display; means for displaying said content including said advertisement in a browsable electronic book configured to display a plurality of pages simultaneously flipping as a group or individually with said advertisement contained on at least one of said flipping pages; and means for billing an advertiser using said advertisement. - View Dependent Claims (33, 36, 40)
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14. A system for generating advertising revenue, comprising:
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a data access device configured to access a content from a web site; a demographic information gathering device configured to gather demographic information regarding a population likely to be accessing said content; a matching device configured to match the gathered demographic information with a target audience of said advertisement; a receiving device configured to dynamically access an advertisement based on said matched gathered demographic information; an insertion device configured to insert said advertisement within said content; a content preparation device configured to prepare said content and said advertisement for display; a display device configured to display said content including said advertisement in a browsable electronic book configured to display a plurality of pages simultaneously flipping as a group or individually with said advertisement on at least one of said flipping pages; and a billing device configured to bill an advertiser using said advertisement to promote a product. - View Dependent Claims (41, 43, 44, 45, 46, 47)
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48. A computer readable medium containing program instructions for execution on a computer system, which when executed by a computer, cause the computer system to perform the following steps:
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identifying and accessing a particular electronic content; inserting said particular electronic content into a display of a browsable electronic book; dynamically receiving said advertisement; inserting said advertisement into said display, preparing said content and said advertisement for display; and displaying said content and said advertisement in a browsable electronic book configured to display a plurality of pages simultaneously flipping as a group or individually. - View Dependent Claims (49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60)
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61. A computer readable medium containing program instructions for execution on a computer system, which when executed by a computer, cause the computer system to perform the following steps:
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receiving a content from a web site; dynamically receiving an advertisement to be inserted within said content; inserting said advertisement at a location within said content; preparing said content including said advertisement for display; displaying said content including said advertisement in a browsable electronic book configured to display a plurality of pages simultaneously flipping as a group or individually with said advertisement contained on at least one of said flipping pages; and billing an advertiser using said advertisement to promote a product. - View Dependent Claims (62, 63, 64, 65, 66, 67, 68, 69)
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Specification