Method and system for online purchasing

• US 7,175,079 B1
• Filed: 11/25/2000
• Issued: 02/13/2007
• Est. Priority Date: 05/25/1999
• Status: Expired due to Fees

• Current Assignee: Silverbrook Research Pty Limited
• Original Assignee: Silverbrook Research Pty Limited
• Inventors: Lapstun, Paul, Silverbrook, Kia
• Primary Examiner(s): Kim, Ahshik
• Assistant Examiner(s): Hess, Daniel A.
• Application Number:
  US09/721,896
• Time in Patent Office: 2,271 Days
• Field of Search: 235/383, 345/158, 345/179, 345/157, 705/26, 705/27, 382/188, 382/317, 382/181
• US Class Current: 235/383
• CPC Class Codes: G06F 3/03545 Pens or stylus
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04N 1/00326 with a data reading, recognizing or recording apparatus, e.g. with a bar-code apparatus arrangements for the associated working of recording or reproducing apparatus with related apparatus G11B31/00
• CPC Class Codes: H04N 1/32133 on the same paper sheet, e.g. a facsimile page header
• CPC Class Codes: H04N 2201/3249 data relating to a linked page or object, e.g. hyperlink
• CPC Class Codes: H04N 2201/3269 of machine readable codes or marks, e.g. bar codes or glyphs

Abstract

Methods and systems are disclosed which relate to online purchasing via interface surfaces printed with information and coded data. The coded data, encoded visibly or invisibly, may be queried by an appropriate sensing device. The sensing device communicates with a computer system. Together, the interface surfaces, sensing device and computer system are capable of effecting purchasing transactions over a network.

Claims

1. A method of enabling online purchasing via a form printed on a substrate, said form including graphical purchasing information and a plurality of tags, each tag comprising coded data identifying the form and its own location on the form, the method including the steps of:

(a) determining a unique page identity for said form in a computer system before printing said form;

(b) determining a page description for said form in said computer system before printing said form, said page description comprising a description of graphical information on said form, and a description of an interactive element including a zone of said interactive element on said form;

(c) associating said page identity with said description of said interactive element;

(d) printing, on demand, the form onto a substrate using a printer networked with the computer system, said graphical information and said tags being printed at the same time;

(e) receiving, in said computer system, indicating data from a sensing device regarding the identity of the form and a position of the sensing device relative to the form, the sensing device, when placed in an operative position relative to the form, generating the indicating data using at least some of the coded data; and

(f) identifying, in the computer system and from the indicating data, at least one parameter relating to the purchasing transaction.

2. The method of claim 1 which includes:

receiving, in the computer system, data regarding movement of the sensing device relative to the form, the sensing device sensing its movement relative to the form using at least some of the coded data; and

identifying, in the computer system and from said movement data and said description of said interactive element, said at least one parameter of the purchasing transaction.

3. The method of claim 1 in which the parameter is an action parameter of the purchasing transaction, the method including effecting, in the computer system, an operation in respect of the action parameter.

4. The method of claim 3 in which the action parameter of the purchasing transaction is selected from the group comprising:

requesting information relating to an item to be purchased, selecting an item to purchase, selecting the quantity of an item to be purchased, viewing a shopping cart and submitting a purchasing order.

5. The method of claim 1 in which the parameter is an option parameter of the purchasing transaction, the method including identifying, in the computer system, that the potential purchaser has entered a hand-drawn mark by means of the sensing device and effecting, in the computer system, an operation associated with the option parameter.

6. The method of claim 5 in which the option parameter is associated with at least one of:

a shipping address, a shipping method, a payment method and a card type.

7. The method of claim 1 in which the parameter is a text parameter of the purchasing transaction, the method including identifying, in the computer system, that the potential purchaser has entered handwritten text data by means of the sensing device and effecting, in the computer system, an operation associated with the text parameter.

8. The method of claim 7 which includes converting, in the computer system, the handwritten text data to computer text data to computer text.

9. The method of claim 8 in which the text parameter is associated with at least one of:

a shipping address, a billing address, a payment method and a quantity of an item to be purchased.

10. The method of claim 1 in which the parameter is an authorization parameter of the purchasing transaction, the method including identifying, in the computer system, that the potential purchaser has entered a handwritten signature by means of the sensing device and effecting, in the computer system, an operation associated with the authorization parameter.

11. The method of claim 10 which includes verifying, in the computer system, that the signature is that of the potential purchaser.

12. The method of claim 11 in which the authorization parameter is associated with payment authorization.

13. The method of claim 1 in which the parameter is a picture parameter of the purchasing transaction, the method including identifying, in the computer system, that the potential purchaser has entered a hand-drawn picture by means of the sensing device and effecting, in the computer system, an operation associated with the picture parameter.

14. The method of claim 1 in which:

a portion of the coded data is superimposed with said graphical purchasing information.

15. The method of claim 1 in which the form contains information relating to at least one of:

an item to be purchased and order acceptance.

16. The method of claim 1 which includes printing the coded data to be substantially invisible in the visible spectrum.

17. The method of claim 1 which includes retaining a retrievable record of each form generated, the form being retrievable using its identity as contained in its coded data.

18. The method of claim 1 which includes distribution a plurality of the forms using a mixture of multicast and pointcast communications protocols.

19. The method claim 1 in which the sensing device contains identity data which imparts a unique identity to the sensing device and identifies it as being associated with a particular potential purchaser and in which the method includes monitoring, in the computer system, said identity.

20. The method of claim 1 which includes providing all required information relating to the purchasing transaction in the form to eliminate the need for a separate display device.

21. The method of claim 1 in which the form is printed on multiple pages and in which the method includes binding the pages.