Satellite positioning system enabled media measurement system and method

• US 7,176,834 B2
• Filed: 03/02/2006
• Issued: 02/13/2007
• Est. Priority Date: 12/31/2001
• Status: Expired due to Term

• Current Assignee: RDPA, LLC
• Original Assignee: RDP Associates Incorporated
• Inventors: Percy, Roger D., Burke, Kay S., Baker, James W., Percy, R. Cameron
• Primary Examiner(s): Issing, Gregory C.
• Application Number:
  US11/366,349
• Publication Number:
  US 20060145916A1
• Time in Patent Office: 348 Days
• Field of Search: None
• US Class Current: 342/357.52
• CPC Class Codes: G01S 1/02 using radio waves G01S19/00 takes precedence
• CPC Class Codes: G01S 19/14 specially adapted for specific applications
• CPC Class Codes: G01S 19/34 Power consumption
• CPC Class Codes: G01S 2205/002 for traffic control, mobile tracking, guidance, surveillance or anti-collision
• CPC Class Codes: G01S 5/0027 of actual mobile position, i.e. position determined on mobile
• CPC Class Codes: G01S 5/0294 Trajectory determination or predictive filtering, e.g. target tracking or Kalman filtering
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: H04H 60/52 of users
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds

Abstract

The present invention is directed to utilizing monitoring devices (200) for determining the effectiveness of various locations, such as media display locations (150) for an intended purpose (media display exposure). The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). These movements of the respondent and monitoring device (200) at some point coincide with exposure to a number of media displays (150). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (300), for determining which media displays (150) the respondent was exposed to. The exposure determinations are made by a post-processing server (400).

Claims

1. A method for determining the effectiveness of media displays, comprising:

employing a plurality of monitoring devices for tracking the paths of travel followed by a plurality of respondents, each of said respondents associated with a respective one of said plurality of monitoring devices, each of said plurality of monitoring devices utilizing a satellite positioning system (“

SPS”

) to independently track the movement of the related respondent along the path of travel followed by the respondent, each of said plurality of monitoring devices generating satellite data that represents the path of travel followed by the respondent;

storing said satellite data;

collecting the satellite data from each of the monitoring devices; and

analyzing said collected satellite data to determine if said plurality of respondents have been exposed to media displays by matching geo data based at least in part on said satellite data that represents the paths of travel followed by said plurality of respondents with media display locations to determine the effectiveness of the media displays at the media display locations.

2. The method of claim 1, wherein said monitoring devices also utilize radio frequency positioning to track the paths of travel of said respondents.

3. The method of claim 1, wherein said monitoring devices also utilize an accelerometer to track the paths of travel of said respondents.

4. The method of claim 1, wherein said monitoring devices also utilize a gyroscope to track the paths of travel of said respondents.

5. The method of claim 1, wherein said monitoring devices also utilize a compass to track the paths of travel of said respondents.

6. The method of claim 1, wherein said monitoring devices also utilize an altimeter to track the-paths of travel of said respondents.

7. The method of claim 1, wherein said monitoring devices also utilize a barometer to track the paths of travel of said respondents.

8. The method of claim 1, wherein said plurality of respondents are categorized according to demographic characteristics.

9. The method of claim 1, wherein said monitoring devices are distributed by a common carrier.

10. The method of claim 1, wherein said monitoring devices are distributed by a courier.

11. The method of claim 1, wherein said geo data is stored for a predetermined period of time.

12. The method of claim 1 wherein the satellite data that represents the path of travel followed by a respondent is stored in the monitoring device associated with the respondent.

13. The method of claim 12 wherein the geo data stored in the monitoring devices is collected by downloading the geo data to a computing device.

14. The method of claim 13 wherein the computing device analyzes the geo data to determine if said plurality of respondents have been exposed to media displays by matching said geo data that represents the paths of travel followed by said plurality of respondents with geo data that represents the locations of the media displays to thereby determine the effectiveness of said media displays.

15. The method of claim 1, wherein the satellite data includes partial satellite data.

16. A method for determining the effectiveness of media displays, comprising:

employing a plurality of monitoring devices for tracking the paths of travel followed by a plurality of respondents, each of said respondents associated with a respective one of said plurality of monitoring devices, each of said plurality of monitoring devices utilizing a satellite positioning system (“

SPS”

) to independently track the movement of the related respondent along the path of travel followed by the respondent, each of said plurality of monitoring devices generating satellite data that represents the path of travel followed by the respondent;

storing said satellite data;

downloading the satellite data from each of the monitoring devices for analysis; and

analyzing said downloaded satellite data to determine if said plurality of respondents have been exposed to media displays by matching geo data based at least in part on said satellite data that represents the paths of travel followed by said plurality of respondents with media display locations to determine the effectiveness of the media displays at the media display locations.

17. The method of claim 16, wherein said monitoring devices also utilize radio frequency positioning to track the paths of travel of said respondents.

18. The method of claim 16, wherein said monitoring devices also utilize an accelerometer to track the paths of travel of said respondents.

19. The method of claim 16, wherein said monitoring devices also utilize a gyroscope to track the paths of travel of said respondents.

20. The method of claim 16, wherein said monitoring devices also utilize a compass to track the paths of travel of said respondents.

21. The method of claim 16, wherein said monitoring devices also utilize an altimeter to track the-paths of travel of said respondents.

22. The method of claim 16, wherein said monitoring devices also utilize a barometer to track the paths of travel of said respondents.

23. The method of claim 16, wherein said plurality of respondents are categorized according to demographic characteristics.

24. The method of claim 16, wherein said monitoring devices are distributed by a common carrier.

25. The method of claim 16, wherein said monitoring devices are distributed by a courier.

26. The method of claim 16, wherein said geo data is stored for a predetermined period of time.

27. The method of claim 16 wherein the satellite data that represents the path of travel followed by a respondent is stored in the monitoring device associated with the respondent.

28. The method of claim 27 wherein the geo data stored in the monitoring devices is collected by downloading the geo data to a computing device.

29. The method of claim 28 wherein the computing device analyzes the geo data to determine if said plurality of respondents have been exposed to media displays by matching said geo data that represents the paths of travel followed by said plurality of respondents with geo data that represents the locations of the media displays to thereby determine the effectiveness of said media displays.

30. The method of claim 16, wherein the satellite data includes partial satellite data.