Interactive information services system and associated method for facilitating purchasing transactions

• US 7,181,431 B2
• Filed: 01/30/2004
• Issued: 02/20/2007
• Est. Priority Date: 07/17/2001
• Status: Expired due to Fees

• Current Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Original Assignee: Scientific-Atlanta Incorporated (Cisco Systems, Inc.)
• Inventors: Wasilewski, Anthony J.
• Primary Examiner(s): Abdi; Kambiz
• Application Number:
  US10/769,494
• Publication Number:
  US 20040187154A1
• Time in Patent Office: 1,117 Days
• Field of Search: 705/50, 705/64, 705/1, 705/53, 705/75, 705/78, 235/380, 380/25, 380/255, 380/260, 725/1, 725/86, 725/98
• US Class Current: 705/50
• CPC Class Codes: G06Q 20/0855 involving a third party
• CPC Class Codes: G06Q 20/382 insuring higher security of transaction
• CPC Class Codes: G06Q 20/401 Transaction verification
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: H04N 21/2221 being a cable television head-end CATV in broadcast systems H04H20/78
• CPC Class Codes: H04N 21/2541 Rights Management protecting software against unauthorised usage in a vending or licensing environment G06F21/10; security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/4408 involving video stream encryption, e.g. re-encrypting a decrypted video stream for redistribution in a home network
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method and system are provided to permit a network operator to capture transaction data relating to transactions between a subscriber and a service provider that are conducted via a communications network established by the network operator, such as a cable television network. In operation, the subscribers are provided with information relating to items offered by one or more service providers. The subscriber can transmit a purchase order. A headend of the communications network receives and analyzes the purchase order to capture transaction data. If the service provider is different than the network operator, the headend also relays a copy of the purchase order to the third party service provider such that the purchase order can be filled. Since the network operator has captured information relating to the purchase order, however, the network operator can charge the service provider and/or the subscriber for utilizing its network to facilitate the transaction.

Claims

1. A method of providing a virtual shopping mall coupling subscribers with a plurality of providers in an interactive system, the method comprising the steps of:

providing the plurality of subscribers with information relating to items provided by the plurality of providers;

encrypting a purchase order to produce an encrypted operator purchase order and an encrypted provider purchase order that include at least a portion of information contained in the purchase order, the purchase order for at least one item provided by at least one of the plurality of providers, the at least one item in the purchase order selected by a subscriber in the plurality of subscribers, wherein encrypting the purchase order to produce the encrypted operator copy of the purchase order and the encrypted provider copy of the purchase order comprises encrypting the purchase order to form the encrypted operator purchase order differently from encrypting the purchase order to form the encrypted provider purchase order;

transmitting the encrypted operator purchase order and encrypted provider purchase order to a central operator, the central operator coupling the subscribers with the plurality of providers;

decrypting the encrypted operator purchase order to form a decrypted purchase order;

analyzing the decrypted operator purchase order to determine a provider, among the plurality of providers, that provides the at least one item selected by the subscriber; and

transmitting the encrypted provider purchase order to the provider that provides the at least one item selected by the subscriber by relaying the encrypted provider copy of the purchase order from the central operator to the provider that provides the at least one item selected by the subscriber without first decrypting the encrypted provider copy of the purchase order.

2. The method of claim 1, wherein the provider that is offering the at least one item selected by the subscriber is a different entity than the central operator.

3. The method of claim 2, wherein the method further comprises billing one of the provider and the subscriber for utilizing the interactive system.

4. The method of claim 1, wherein the purchase order includes a payment information section for including a method of payment of the subscriber.

5. The method of claim 4, wherein the provider receives the encrypted provider purchase order that includes the payment information for the at least one selected item.

6. The method of claim 1, wherein the encrypted operator purchase order is decrypted and analyzed by a processor associated with the central operator, and the encrypted provider purchase order is directly transmitted to the provider subsequent to the analyzing step.

7. The method of claim 1, further comprising the step of applying a digital signature of the subscriber to the purchase order prior to the transmitting step.

15. The method of claim 1, wherein the information in the encrypted provider purchase order and the encrypted operator are identical.

16. The method of claim 1, wherein the information in the encrypted provider purchase order and the encrypted operator purchase order are different.

17. The method of claim 1, wherein the purchase order is encrypted with a key associated with the central operator to form the encrypted operator purchase order and the purchase order is encrypted with a key associated with the key of the provider to form the encrypted provider purchase order.

8. An interactive system for providing a virtual shopping mall coupling a subscriber with a plurality of providers, the interactive system comprising:

a subscriber terminal for providing the subscriber with information relating to a plurality of items offered by the plurality of providers, wherein a purchase order is formed by the subscriber selecting at least one item offered by the plurality of providers;

means for encrypting the purchase order to form an encrypted operator purchase order and an encrypted provider purchase order, each of the operator purchase order and the encrypted provider purchase order comprising at least a portion of information contained in the purchase order, the means for encrypting the purchase order comprising means for encrypting the purchase order to form the encrypted operator purchase order differently from the encryption of the purchase order to form the encrypted provider purchase order;

a receiver, associated with a network operator, for receiving the encrypted operator purchase order and the encrypted provider purchase order;

a processor, in communication with the receiver, configured to decrypt the encrypted operator purchase order and to analyze the decrypted operator purchase order to determine a provider, among the plurality of providers, that provides the at least one item selected by the subscriber; and

a transmitter for sending the encrypted provider purchase order to the provider that provides the at least one item selected by the subscriber, the transmitter relaying the encrypted provider copy of the purchase order from the central operator to the provider that provides the at least one item selected by the subscriber without the processor first decrypting the encrypted provider copy of the purchase order.

9. The interactive system of claim 8, wherein the provider that is offering the at least one item selected by the subscriber is a different entity than the network operator.

10. The interactive system of claim 9, wherein the processor is further configured to bill at least one of the provider or the subscriber for utilizing the interactive system.

11. The interactive system of claim 8, wherein the purchase order includes a payment information section for including a subscriber'"'"'s method of payment.

12. The interactive system of claim 11, wherein the provider receives the encrypted provider purchase order that includes the payment information for the at least one selected item.

13. The interactive system of claim 8, wherein the encrypted operator purchase order is decrypted and analyzed by the processor, and the encrypted provider purchase order is directly transmitted to the provider subsequent to the processor determining the provider.

14. The interactive system of claim 8, wherein the subscriber terminal applies a digital signature of the subscriber to the purchase order prior to transmitting to the network operator.

18. The interactive system of claim 8, wherein the information in the encrypted provider purchase order and the encrypted operator are identical.

19. The interactive system of claim 8, wherein the information in the encrypted provider purchase order and the encrypted operator purchase order are different.

20. The interactive system of claim 8, wherein the purchase order is encrypted with a key associated with the central operator to form the encrypted operator purchase order and the purchase order is encrypted with a key associated with the key of the provider to form the encrypted provider purchase order.